This document outlines brand partnership opportunities for the entertainment news magazine TV show OK! TV. It provides details on sponsored segments, episode takeovers, specials, and integrated promotions across OK! TV's broadcast, digital and social media platforms. Examples are given of past branded segments with Pedigree, Burnett's Rosy Cheeks Vodka and Jamba Juice. The marketing plan details print, digital and social media promotion through OK! Magazine and its parent company's websites and partnerships with celebrities on social media. Terms for stations include a 30 minute Monday-Friday strip and half hour weekend shows in a barter ad split arrangement.

2.  OK! TV is the most exciting new entertainment news magazine strip in years. Team
OK! has featured interviews with A-List stars, exclusive celebrity scoops featuring the
hottest brands in movies, music, magazine and more!

3. The Launch
REELZTime MEDIA BUY
Brand Opportunities
o Sponsored Segments
o Branded Integrations
o Episode Takeovers
o OK! TV Presents Specials
o Possible Series

4. Magazine
Digital
Radio
Radio
OK! TV Player
REELZ
Broadcast
Residencies
Social
Tourism

5. Branded Segments
Transformational Moments brought to you by Pedigree

6. Branded Segments
Burnett‟s Rosy Cheeks Vodka

7. Branded Segments
Jamba Juice

8. Marketing Plan

9. OK! TV has leveraged American Media‟s massive reach across multi-platform to give
our stations unprecedented promotion and co-branding.

10. Magazine
Print Promotion:
Prominent tune-in promotion
in OK! Magazine and its sister
brands including Country
Weekly, Shape, Men‟s
Fitness, Soap Opera Digest
and Star, among others. OK!
TV receives more tune in
promotion from print than all
of our competition combined.

11. Magazine
Weekly In-Book Promotion: OK! TV has a two page editorial spread in every edition of
OK! Magazine. This OK! TV Access page showcases the hottest stories from our past
shows and drives tune in by offering viewers “Where To Watch” info and a scan code driving
readers to the OK! TV mobile site.

12. Digital & Social
OK! TV Promotion across Web & Social:
OK! TV has received significant promotion across our partners
digital networks reaching 31m uniques/150m page views
monthly. Our content is regularly shared on their sites with
adjacent display ads that drive users to “Find Your Station”.

13. Digital & Social
OK! TV Promotion across Web & Social:
Our partners love to promote OK! TV across their social
media pages! OK! TV receives frequent promotion of
both OK! TV content and where to watch info that
reaches MILLIONS of followers across their Facebook
and Twitter pages.
OK! Magazine USA @OKMagazine
Find out where @OKTVUSA airs near you and make sure
to tune-in tonight! okmag.co/1a7TPPf
Radar Online @radar_online
Catch @Venuseswilliams on @OKTVUSA tomorrow &
see blending up some @JambaJuice smoothies:
bit.ly/1dpdlLU
HeartRadio @iHeartRadio
Tonight on @OKTVUSA: @JayPharoah gives
@PaulWebGuy his best #JayZ & #DenzelWashington
impersonations bit.ly/oktv-wheretowa…

14. Digital & Social
Celebrity Social Posts: Celebrities love to promote their
appearances on OK! TV on their social media pages. OK! TV
has worked closely with the celebrities and their representatives
to ensure the timely promotion of their appearances on the
show, driving tens of millions of followers to watch OK! TV
Criss Angel @CrissAngel (969,256 Followers)
New coverage of #BeLIEve 5Year Anniversary from .@OKTVUSA !
Check it out: youtube.com/watch?v=VNWaiH… RT
Bobby Bones @mrBobbyBones (155,368 Followers)
Shot a ton over the last 2 days for @OKTVUSA . You can watch
here oktvusa.com/articles/where…
Tom Bergeron @Tom_Bergeron (202,018 Followers)
Talking DWTS and AFV with OK. LOL. EIEIO.
oktvusa.com/media/podcast-… via @OKTVUSA
Cassadee Pope @CassadeePope (471,918 Followers)
So excited for @OKTVUSA! Had an awesome time hanging with
them in NYC. Check it out:
https://www.youtube.com/watch?v=1AnbDr_-hFA …

15. Mobile Site
From print pages to mobile activation of on-air, we
deliver a mobile experience with tune-in promotion and
opportunities for revenue share.
See Carrie
Underwood
Get Ready
For Grammys
Weeknights
11:30PM
WATCH WEEKNIGHTS @ 11:30PM

16. Guest Appearances


OK! TV hosts Julie Alexandria and Alex Miranda have been guests of
the Queen of Gossip Wendy Williams dishing the inside scoop.
Alex and Julie are available to make appearances on your morning
shows to provide OK! TV entertainment updates.

17. Custom Content
Shows & Special Ad Opportunities
Coming p on
….
Revenue opportunity to sponsor the OK! TV breaking news crawl
during the show where you and your team highlight the breaking news
of the day.

18. OK! TV Widget
 OK! TV Widget updated daily with new
videos
 Stations can control the non-video
inventory around the player
 Stations receive ALL revenue generated
from the OK! TV player

19. Custom Content : Sweepstakes & Events


OK! TV has run numerous watch and win giveaways including a Caribbean cruise from
Princess Cruises, a years worth of athletic gear from Kate Hudson‟s Fabletics and an all
inclusive trip to the Hard Rock Vallarta.
OK! TV has used Shazam to drive entries from viewers by allowing them to tag the show
and enter with one tap from the app.

20. TERMS
 30:00 M-F strip with weekend half hour (6 telecasts a
week total)
 Barter split 3N/5L
 Second run optional
 Available in HD
 Special content, cross-promotions and contesting will
be made available to stations
 OK! TV widget for stations„websites with all revenue
to stations
 OK!TV co-branded mobile site with revenue share for
stations

21. Citations
1) Slide 3 - ”OK! TV and Fashion Week Party.” OK! Magazine, 20 September 2013:
Pages 64-65. Print.
2) Slide 6 – “OK! TV Tune-in Ad.” OK! Magazine, 20 January 2014:
Page 48. Print.
3) Slide 7 – “OK! TV Access.” OK! Magazine, 20 January 2014: Page
42-43. Print.
4) Slide 8 – Google Analytics, November 2013
5) Slide 12 –
“The Wendy Williams Show.” Syndication. Alex Miranda – 18 November
2013; Julie Alexandria - 4 December 2013. TV.