As headline sponsor to the Jeep Warrior Race, in which contenders took on the elements to see if they were worthy of the title "Warrior", this gave Jeep the perfect opportunity to continue that adventure on the roads, with this direct mail reminder.

1. Dear [insert name]
It was great meeting you at the Jeep Warrior Race in Ballito last weekend. We hope you had
as awesome a time as we did, and thanks again for signing up to stay connected to the spirit
of adventure.
We know it’s important to you to build life experiences. You probably still have some mud
in your hair to prove it. Now you can maintain the rush! Leave your car in the garage and
get behind the wheel of a Jeep today.
Test drive adventure
Challenge yourself to go further.
The Jeep team
DRIVE THE WARRIOR SPIRIT.
STAY DIRTY. PUSH BOUNDARIES.

2. Dear [insert name]
It was great meeting you at the Jeep Warrior Race in Ballito last weekend. We hope you had
as awesome a time as we did, and thanks again for signing up to stay connected to the spirit
of adventure.
We know it’s important to you to build life experiences. You probably still have some mud
in your hair to prove it. Now you can maintain the rush! Leave your car in the garage and
get behind the wheel of a Jeep today.
Test drive adventure
Challenge yourself to go further.
The Jeep team
DRIVE THE WARRIOR SPIRIT.
STAY DIRTY. PUSH BOUNDARIES.

3. Dear [insert name]
It was great meeting you at the Jeep Warrior Race in Ballito last weekend. We hope you had
as awesome a time as we did, and thanks again for signing up to stay connected to the spirit
of adventure.
We know it’s important to you to build life experiences. You probably still have some mud
in your hair to prove it. Now you can maintain the rush! Leave your car in the garage and
get behind the wheel of a Jeep today.
Test drive adventure
Challenge yourself to go further.
The Jeep team
DRIVE THE WARRIOR SPIRIT.
STAY DIRTY. PUSH BOUNDARIES.

4. Dear [insert name]
It was great meeting you at the Jeep Warrior Race in Ballito last weekend. We hope you had
as awesome a time as we did, and thanks again for signing up to stay connected to the spirit
of adventure.
We know it’s important to you to build life experiences. You probably still have some mud
in your hair to prove it. Now you can maintain the rush! Leave your car in the garage and
get behind the wheel of a Jeep today.
Test drive adventure
Challenge yourself to go further.
The Jeep team
DRIVE THE WARRIOR SPIRIT.
STAY DIRTY. PUSH BOUNDARIES.

5. Dear [insert name]
It was great meeting you at the Jeep Warrior Race in Ballito last weekend. We hope you had
as awesome a time as we did, and thanks again for signing up to stay connected to the spirit
of adventure.
We know it’s important to you to build life experiences. You probably still have some mud
in your hair to prove it. Now you can maintain the rush! Leave your car in the garage and
get behind the wheel of a Jeep today.
Test drive adventure
Challenge yourself to go further.
The Jeep team
DRIVE THE WARRIOR SPIRIT.
STAY DIRTY. PUSH BOUNDARIES.