With a new flavour about to be launched, Hill's Science Plan needed a strategy that would raise awareness while not distracting form their original chicken flavour.
2. So what is our key insight?
Of course there’s nothing wrong with chicken.
But as a pet parent, you know that part of living a happy life is being able to
make choices.
Difference creates excitement. That’s how we live our lives. Isn’t it time we
let our pets share in the same joy?
3. So what is our key insight?
LET’S MAKE THEM HAPPY.
5. Creative Rationale
When it comes to happiness, nothing beats the warm hug of man’s best
friend. That’s probably because we associate healthy dogs with a happy
exuberance for life.
Sure, cats can be warm and friendly, but they’re also quite chilled about it
and we respect that.
6. Creative Rationale
But if you want boisterous, bursting-
with-joy, no-holds-barred excitement,
you don’t have to look further than
your canine companion.
So what if you could take their
happiness to the next level?
7.
8.
9. Retailers were given a pack
of promotional material with
a bonus incentive for
displaying the POS items
most prominently.
