This document summarizes common television news conventions used to make information more believable and engaging for viewers. These conventions include using archival footage and eyewitness interviews to provide evidence, L-cuts between the anchor and visuals to convey information quickly, displaying names and titles to personalize sources, incorporating music and identifiers to set the tone and familiarize viewers with the program, showing the anchor and newsroom to establish authority and activity, and slowly zooming photos to provide reassurance and evidence. The anchor presents information in a serious, formal manner through suits and demeanor to appear trustworthy.