This document analyzes television viewing trends among the 16+ urban population in Nepal. It finds that the percentage of everyday viewers of Nepali TV channels has decreased from 60% to less than 50% between 2015 and 2016. Relatively more females now rarely or never watch Nepali channels compared to males. Kantipur Television is the most watched Nepali channel, preferred by around 60% of viewers. News is the most popular genre across Nepali channels. The document also examines viewership of foreign channels and finds that entertainment and movies are the most popular genres, while around a third of females never watch foreign channels.

1. TELEVISION AUDIENCE TRENDS
16+ URBAN NEPAL

2. NEPALI TV CHANNEL VIEWERSHIP

3. HOW OFTEN DO YOU WATCH NEPALI TV CHANNELS ?
Everyday
Weekly
Rarely
Never
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
March---2015 August---2015 April---2016
in "everyday“ viewers from around 60% to less than
50%.
in number of people who now "rarely" or less
frequently view Nepali TV channels

4. HOW OFTEN DO YOU WATCH NEPALI TV CHANNELS?
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Everyday Weekly Rarely Never
Male
Female
Total
Relatively more females rarely or never
watch Nepali channels

5. WHICH NEPALI TV CHANNELS DO YOU MOSTLY WATCH IN
2016?
Around 60 % of urban
Nepal mostly watch
Kantipur Television
1st
60
%
2nd
54
%
3rd
21%
4th
15%
5th
10%

6. PREFERRED NEPALI TV GENRES
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Adventure and Lifestyle
Religion
Sports
Kids
Movies
Music
Entertainment
News
Almost all of viewers prefer watching
Nepali Channels for News

7. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
News Entertainment Music Movies Kids
Male Female
PREFERRED NEPALI TV GENRES ACROSS GENDER
A relatively higher female preference for
Nepali Music, Movie and Kids programs
Males prefer News programs in comparison to females
who show relatively more interest in other genres as well

8. POPULAR NEPALI TV GENRES AND PREFFERED
CHANNELS WITHIN
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
0% 50% 100%
Kids
Movies
Music
Entertainment
News

9. FOREIGN TV CHANNEL VIEWERSHIP

10. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Everyday Weekly Rarely Never
Male
Female
Total
HOW OFTEN DO YOU WATCH FOREIGN TV
CHANNELS?
Around one-third of the female urban
audience never watch Foreign channels

11. WHICH FOREIGN TV CHANNELS DO YOU MOSTLY
WATCH IN 2016?
18%
18%
17%
30%
31%

12. PREFERRED FOREIGN TV GENRES
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Kids
Religion
Adventure and Lifestyle
News
Music
Sports
Movies
Entertainment
Entertainment and Movies are the most popular Foreign
TV genre preferred by more than half of Urban Nepal

13. 0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Entertainment Movies Sports Music News
Male Female
PREFERRED FOREIGN TV GENRES ACROSS GENDER
Nearly 90% of females prefer Foreign
Entertainment programs
News and Sports programs are preferred
mostly by males

14. 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
POPULAR FOREIGN TV GENRES AND PREFFERED
CHANNELS WITHIN
0% 50% 100%
News
Music
Sports
Movies
Entertainment

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Phone: +977-1-4001095/4001096
Address: 3rd Floor, Bhakti Chen,
Uttar Dhoka, Lazimpat, Kathmandu
Solutions Consultant does not make any claims nor take responsibility of any consequences or outcomes as
result of use of this data. These data are for public viewing and are generated through a survey among 16
years and above respondents; designed with a scope, sample and purpose, thus have its own limitations
Solutions Consultant (P.) Ltd. is one of the fast growing fact-
based consulting firms in Nepal. Our people are committed to
assisting in any survey for commercial and developmental
sectors. Please contact us if you have any further queries.