This document discusses a company that aims to maximize mobile application performance over radio access networks. The company has raised $22 million in funding and has 50 employees. Mobile network operators are making substantial investments in LTE networks to handle growing traffic, but need ways to better manage costs and satisfy subscribers. The company provides an intelligent solution to dynamically allocate resources in real-time when congestion occurs on mobile networks, in order to maximize subscribers' quality of experience.

1. Great
experiences
on
today’s
and
tomorrow’s
mobile
networks
October
25,
2013
1

2. Company
Snapshot
Focus
Maximizing
applica@on
performance
over
the
Radio
Access
Network,
controlling
CapEx,
enabling
new
revenue-­‐genera@ng
services
Investors
$22M
Raised
Company
2
Established
in
March
2010
HQ
in
Santa
Clara,
Engineering
in
Tel
Aviv
50
Employees,
18
patents
pending

3. Ambi@ous
Investments
• MNOs
inves@ng
to
keep
pace
•
•
•
with
growing
use
US$100B
in
CapEx
in
each
of
the
last
two
years
LTE
upgrades
are
a
substan@al
por@on
of
investments
How
to
reign
in
spending
and
sa@sfy
subscriber
demands?
744M
LTE
Subscribers
LTE
will
support
744.2
million
users
by
2015
Source:
iSuppli
12M
2011
3
2012
2013
2014
2015

4. Today’s
Mobile
Traffic
Jam
• Apps
of
varying
delivery
profiles
contend
for
bandwidth
• As
networks
upgrade,
the
pipe
tends
to
fill
all
over
again
4

5. Rapid
Response
to
Conges@on
Essen@al
• Peaks
last
only
a
few
seconds
but
cause
packet
delay
and
discard
• One
or
two
problems
during
a
video
stream
can
dras@cally
affect
perceived
QoE
• Response
@me
is
essen@al:
2 ½ minutes
Source: Vasona 3G network field trial
5
within
a
couple
seconds,
conges@on
is
past—but
damage
already
done

6. Real-­‐Time,
Intelligent
Alloca@on
• When
conges@on
occurs,
take
ac@on
to
maximize
•
•
6
subscribers’
quality
of
experience
Be
smart
about
media’s
and
services’
delivery
needs
Result:
best
performance
over
today’s
networks,
control
@ming
of
when
to
upgrade
to
LTE