Presentation to launch Release 2: Enterprise at Small Cells Americas in Dallas, December 2013. Slides delivered to open the conference by Gordon Mansfield, AVP Small Cell Solutions at AT&T and Chair of the Small Cell Forum.

1. Small Cells Industry Update
Gordon Mansfield
Chairman Small Cell Forum &
AVP Small Cell Solutions AT&T
December 3, 2013
gordon@smallcellforum.org
www.smallcellforum.org
© Small Cell Forum Ltd 2013

2. The Small Cell Forum
To accelerate small cell adoption to change
the shape of mobile networks and maximise
the potential of the mobile internet
Not-for-profit, founded in 2007
Independent, Inclusive, International
67 operators covering 3 billion global
mobile subscribers – 44% of total
Aims
Ecosystem Development
Market Education
Driving open standards
83 providers of small cell technology
representing all parts of the ecosystem
*As of September 2013

3. FY 2013 Summary

4. Market Status Report (1/4)
• 56+ operators incorporate small cells in their network today.
• 44+ operators offer a residential femtocell to end users
• 26+ operators use an enterprise femtocell
• 17+ operators are working with urban small cells for capacity
Source: Mobile Experts, December 2013

5. Market Status Report (2/4)
As of October 2013:
• 7.2 million residential femtocells deployed
• 168,000 indoor small cells deployed
• 2,700 outdoor small cells deployed
Source: Mobile Experts, December 2013

6. Market Status Report (3/4)
Total Small Cells
Non-Residential Small Cells
350 13,478
687,525
N America
17,663
L America
1,072,120
30,245
Europe
China
APAC
433,965
MEA
861,810
26,025
3,919,478
229,178
Installed base indicated for October 1, 2013
Source: Mobile Experts, December 2013

7. Market Status Report (4/4)
Market Forecast
Source: Mobile Experts, December 2013

8. THREE KEY CHALLENGES FACING
OPERATORS
SPECTRUM
EXHAUST
SITES: COVERAGE /
CAPACITY
AT&T 30,000%
increase in mobile
data traffic over
past 6 years
Peak data efficiency (bps/Hz)
Limits of 2G, 3G, 4G
4
Infeasible region
LTE
Residential
Dense Outdoor
Hot Spots
Indoor
Hot Spots
Shannon Bound
HSDPA
2
EV-DO
-5
+5
+15
Signal-to-noise ratio (dB)
Rural Areas
Coverage
Holes due to
Regulatory
Constraints
GOAL: COST EFFECTIVELY ADD CAPACITY TO IMPROVE
END-USER QoE AND OPERATOR PROFITABILITY

9. % increase in median throughput
over macrocells alone
LTE user experience improvements
with small cells (co-channel)
960%
467%
300%
193%
1
2
4
Small Cells per Macrocell
10
Assumptions:
•
TR36.814 at 700MHz
•
2x1 watt cell Tx Power

10. • SCF work given structure & direction by Release Programme
• Goal: to accelerate small cell adoption across all major use cases.
• Publish new releases when significant body of work completed.
• This serves as the theme for the Release.

11. Our Release Program: How
it works
Timetable

12. Announced Today – SCF Release 2
• 25 new documents covering technical & business
• Unlock the commercial potential of small cells within enterprises
• 11.5M non-residential indoor small cells To be deployed by 2018

13. Release 2 Documents
www.scf.io
Small Cells, what's the big
idea?
SCF Release Structure and
Roadmap
Enterprise overview
E-SCN Use Cases and
Requirements
Enterprise Market Drivers
Enterprise Business Case
Wi-Fi/Cellular simulations
Wi-Fi/Cellular radio coexistence in enterprise
products
Enterprise Reference
Scenarios
Enterprise SON use cases
E-SCN Network
Architectures
E-SCN IT Considerations for
Enterprise Small Cells
E-SCN and Shared Network
Requirements
Security WP (internal
document)
Synchronization for
Enterprise Deployments
Multi-technology (3G+LTE)
Whitepaper
Non-traditional enterprise
coverage extension
solutions
Regulatory White Paper
Backhaul for Enterprise
topic brief
Small Cell Enterprise
Deployment Issues
Enterprise Services
Leveraging Small Cells
Unified Communication
Services and Small Cells

14. Release Two: Enterprise
A Peek Inside
•
39%-61% of offices have noticeably poor in-building coverage1
•
Over 80% of total mobile data traffic is indoors2
•
Serving in-building traffic from outdoors places a heavy load on
operator spectrum, reducing potential efficiency3
•
87% of businesses would switch provider to guarantee coverage4
1YouGov Research, Feb 2013, figures for UK and US respectively
2 Paolini, M. “Mobile data moves indoors”, September 2011
3 Signals Research Group: “Valuable Licensed Spectrum is a Largely Under-Utilized Asset Indoors”, Feb 2013
4 Alcatel-Lucent study Feb 2013

15. Release Two: Key findings summary
• Release Two business case finds compelling
commercial argument for small cells in almost
every enterprise context.
• In fact in almost all the enterprise deployments
modeled, the payback period for both the
operator and the enterprise was found to be
less than a year.

16. Release Two: Key Findings Summary
For Enterprises:
• Essential to provide coverage that addresses their business needs
 High Quality Voice is Essential
• Opportunity for value-added services
For Operators:
• Can deploy small cells quickly and easily at relatively low cost
• Establish strategic relationship by providing services in demand
• Huge opportunity for those who move quickly to gain market share
For Small Cell Vendors:
• Products must provide high quality voice
• Opportunity to develop for value-added data services

17. How to get involved:
Release Three in progress
Upcoming Events
• Mobile World Congress, Barcelona, February, 2014
• Small Cell Forum PlugFest, TBD, April 2014
• Small Cells Asia – Bangkok, Thailand April, 2014
• Small Cell World Summit – London UK, June 2014
We welcome your membership & participation!!!

18. Thank you!

19. www.smallcellforum.org