The document discusses the types of entrepreneurs and qualities needed to be an innovator. It describes "the deal maker" who relies on connections without creating value, "the wannabes" who want to be the boss but don't understand the challenges, and "the innovator" who believes in change but needs support. It also emphasizes that pure engineering is not enough and provides examples of product failures. Key qualities of innovators are described as obsession rather than just passion, having strategy skills, ability to adapt, and willingness to fail in order to ultimately succeed.