HPE and Loyalty Partner Solutions were selected to support the upgrade of China Southern Airlines' Sky Pearl Club loyalty program. The airline faces competition and plans for expansion, requiring a more modern software solution to manage its large loyalty program of over 3.8 million members. The new solution from HPE and LPS will provide the advanced technology needed to support the continued growth of the Sky Pearl Club program.

1. Technology rethink for next
generation loyalty programmes
HPE and Loyalty Partner Solutions (LPS) selected
for China Southern Airlines’ Sky Pearl Club
Airlines
face fierce
competition
China Southern Airlines is fifth
biggest carrier in the world
More powerful and sophisticated IT
is required to support next generation
loyalty programmes
Learn more at
hpe.com/services
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“The rapid pace of market
growth and our company’s
plans for expansion make it
necessary to upgrade to a
modern software solution.
We are convinced that with
the new platform we will
have our ambitious tasks fully
under control in the future.
We found the performance
of the Loyalty Management
Suite from LPS and HPE’s
competence in the airline
business to be a compelling
proposition.”
— Mr Wu, senior VP, marketing division,
China Southern Airlines
*(source IATA)
passengers are expected
to fly in 2016*
BILLION
3.8
members in its Sky Pearl Club
frequent flyer programme
MILLION
26
passengers
MILLION
100
Ability to work with airline and
non-airline partner companies is key
HPE and LPS solution will support growth
of airline’s Sky Pearl Club programme
Loyalty programmes
More advanced technology needed
First joint customer
These have evolved into
powerful marketing initiatives
Frequent flyers enticed
with loyalty programmes
SUPPORT
GROWTH
5TH BIGGEST
AIRLINE
HPE has joined forces with
LPS to deliver solutions