Technology Innovations in Meetings: Engaging Your Audience
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Technology is always changing and you look good when your meeting utilizes the best and newest tools out there. Live Twitter feeds asking questions during your sessions, updates to attendees via social media during the meeting-how can you do these things and do them well?
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Technology Innovations in Meetings: Engaging Your Audience
- 1. TECHNOLOGY INNOVATIONS FOR MEETINGS: CONNECTING TO YOUR AUDIENCE KiKi L’Italien Senior Consultant, Technology Management DelCor Technology Solutions Twitter: @kikilitalien
- 2. CAUTION: WE’RE ALL WIRED
- 3. PEOPLE NEED IT ON THEIR MOBILE DEVICES Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011–2016
- 4. MOBILE VIDEO IS AN OPPORTUNITY Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011–2016
- 5. WHAT ABOUT TABLETS? Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011–2016
- 6. BALANCING TOUCH AND TECH
- 7. TECHNOLOGY AND YOUR AUDIENCE Attendee Exhibitor/Sponsor Speaker Meeting Experience
- 8. YOUR AUDIENCE: THE ATTENDEES
- 9. ATTENDEE POST EXERCISE objectives strategies technology http://www.forrester.com/Consulting/POST
- 10. ATTENDEE POST EXERCISE Objectives = Retention, Attracting new attendees Strategies = Engage before conference using tech, connect attendees to one another, make it easier for attendees to share their experience online. Technology = Creating attendee home for conference online aggregating all social media. Adding buttons to online content, remember hashtags, provide instruction. http://www.forrester.com/Consulting/POST
- 11. ATTENDEE TECHNOLOGY • Conference Apps • Audience Response Systems (ARS) • Virtual or “Pod” Component • Hybrid Meetings • Twitter Stream – Hashtags and Visualized Streams for All • Foursquare, SCVNGR, and Game Dynamics • WiFi, Charging Stations • QR Codes and Near Field Communication (NFC)
- 12. ESSENCE OF THE HYBRID MEETING
- 13. VIRTUAL ATTENDEES AND “PODS”
- 16. BUT REMEMBER THIS GUY?
- 17. WHY NFC IS BETTER THAN QR CODES SHAKESPEAK
- 18. A LITTLE GAME DYNAMICS SCVNGR
- 19. GAME DYNAMICS WITH ASHA
- 20. GAME DYNAMICS WITH ALA
- 21. YOUR AUDIENCE: EXHIBITORS AND SPONSORS
- 22. EXHIBITOR POST EXERCISE objectives strategies technology http://www.forrester.com/Consulting/POST
- 23. SPONSOR POST EXERCISE Objectives = Retention of exhibitors, helping them get new prospects/customers – connect with attendees Strategies = Provide promotional material and ideas for engagement, gamification, unique opportunities to provide an enhanced attendee experience Technology = Attendee/Exhibitor online scheduling, SCVNGR & QR code hunts, conference apps and “white space” time or WiFi provided by sponsors http://www.forrester.com/Consulting/POST
- 24. EXHIBITORS AND SPONSORS TECHNOLOGY • Conference App Sponsorships • Unique experiences (White Space) • SCVNGR Games and Game Dynamics • Exhibition Floor Pecha Kucha or Fast Sharing Sessions • Online Scheduling for Attendees and Exhibitors • Education Bonus Material Online • Live Reporting from the Exhibit Floor (when allowed)
- 25. CONFERENCE APPS
- 27. SPONSORS WIN WITH TECH & SUSTAINABILITY
- 28. ADDING TO THE EXPERIENCE
- 30. SIGNAGE AND TECH
- 31. SPEAKERS ARE WIRED TOO
- 32. EXHIBITOR POST EXERCISE objectives strategies technology http://www.forrester.com/Consulting/POST
- 33. SPONSOR POST EXERCISE Objectives = Exposure to new audiences for enhanced image, new customers, new employees/employers Strategies = Provide promotional material and ideas for engagement, more opportunities to offer materials or promote session, anything to make them look good. Technology = Pre-Conference Q&A online, video promos, built out speaker reference pages on conference site http://www.forrester.com/Consulting/POST
- 34. SPEAKER TECHNOLOGY • Promotion Package for Each Speaker’s Network • Pre-Conference Q&A or Promo Recorded via Skype • Virtual Speakers & Virtual Emcees • Audience Response System (ARS) • Speaker Resource Pages
- 36. USE YOUR SPEAKER’S NETWORK
- 37. BLOGS
- 39. WE’RE ALL WIRED
- 40. QUESTIONS & TAKEAWAYS EMAIL: KLITALIEN@DELCOR.COM TWITTER: @KIKILITALIEN SKYPE: KIKI_LITALIEN TEXT: 6825023210 HTTP://WWW.SLIDESHARE.NET/KIKILITALIEN/AV-TECHNOLOGY-INNOVATIONS-IN-THE-MEETING-INDUSTRY-11598640
- 41. PHOTO CREDITS • http://www.flickr.com/photos/nakevanc/ • http://www.flickr.com/photos/84469742@N00/ • http://www.flickr.com/photos/kikilitalien/ • http://www.flickr.com/photos/bullgod/ Additional Resources • Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011–2016 http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_p aper_c11-520862.html • EventCamp Vancouver White Paper, Tahira Endeanhttp://eventcampvancouver.files.wordpress.com/2012/02/ecv11-white-paper.pdf • POST Methodology http://www.forrester.com/Consulting/POST
Editor's Notes
- How many of you have already figured out where the electrical outlets are in this room? Do you know if we have wifi? What’s the hashtag for this meeting? Does anyone know if the slides are available online?
- It used to only be the social media diehards scoping out a room for plugs or asking about access to wifi. But times have changed. Looking at data from Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2011–2016.
- The number of mobile-connected devices will exceed the number of people on earth by the end of 2012.
- Mobile video traffic exceeded 50 percent for the first time in 2011. Mobile video traffic was 52 percent of traffic by the end of 2011. The mobile web’s growth, and its unending need for more data, more connectivity and more bandwidth, shows no signs of slowing. One of the top activities for mobile users in particular, is mobile video. For the first time, video accounted for over half of all traffic (52%). This is, in part, due to the increases in connectivity and phones capable of video viewing. By 2016, video will be over 70% of traffic.
- By 2016, mobile-connected tablets will generate almost as much traffic as the entire global mobile network does in 2012.
- Looking for the right blend of “touch and tech” --- reference EventCamp Vancouver and Tahira’s whitepaper.
- free online poll sites SMSpollwww.smspoll.net Text the Mob www.textthemob.com/
- Where is ARS headed with NFC?
- NFC, which stands for “near field communication,” is a wireless technology that enables data exchanges over short distances. It’s the backbone of Google’s (reportedly in development) mobile wallet initiative with MasterCard and Citigroup.It’s also the technology Google has been testing with its Hotpot program, a Yelp-like service that encourages local customers to rate and review their favorite restaurants, bars, shops and other local businesses. Now in its pilot phase, Hotpot merchants and business owners in Portland, Oregon have been provided with NFC-enabled window decals which would, when tapped with an NFC-enabled handset (or activated by waving the phone near the sticker), would link to the business’ Places page.How can NFC be used at events?Payments and ticketingI have been thinking about the potential uses of NFC for events and I found this great article by Gary Marshall that points out how TICKETING IS NUMBER ONE ITEM on the agenda.When thinking about major events and crowd management, speeding up payments is a must. If we also consider the fact that the most profitable event technology to date is ticketing, NFC looks like a great solution.Live ResponseNFC is a much better alternative to QR codes as far as live response is concerned. Services such as SHAKESPEAK will benefit from the quick and easy interaction without loading the Wifi or the phone network.Proximity MarketingCompanies such as HYPERTAG already offer products in this sense and if wisely used with a fair level of engagement, good results can be achieved.
- Managed by Maggie McGary,Online Community & Social Media Manager at The American Speech-Language-Hearing Association (ASHA)
- American Library Association
- Conference apps can be part of your CMS (Socious offers one with their product) or can run around $30k for a 2 year contract, depending on functionality.
- How one individual can look for new ways to connect their business with customers.
- Brain-friendly food…