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CUSTOMER SERVICE
 IN THE FACEBOOK
        AGE



  KiKi L’Italien, President, Amplified Growth
#cesse12   @kikilitalien
The customer service team is
the first line of attack and
defense when it comes to
customer communication.




    #cesse12                       @kikilitalien
*Customer Service: New Rules for A Social Media World. Peter
Meet Your
                           Audience:
                           • One-Time
                             Complainer
                           • Constant
                             Complainer
                           • Axe-to-Grind
                           • Happy
                             Customer
                           • Prima
                             Donna


#cesse12   @kikilitalien
Rules of the Customer Service
Road




 #cesse12      @kikilitalien
You Said It…
  In Your Day-To-
  Day…ROAR
    R _______________

    O_______________

    A _______________

    R _______________
#cesse12       @kikilitalien
You WhenIt…
    Said Crisis
      Strikes…LUPR
      L _______________

      U_______________

      P _______________

      R _______________
#cesse12        @kikilitalien
You Said It…
 From Members to
 Evangelists…WARS
  W _______________

  A ________________

  R ________________

  S ________________
#cesse12       @kikilitalien
“There’s Nothing Cheap About
Loyalty”




#cesse12     @kikilitalien
Listen and Respond




#cesse12   @kikilitalien
#cesse12   @kikilitalien
#cesse12   @kikilitalien
Action Items – WIFM or WIIFM
1.   The People
2.   Rules for the Customer Service Road
3.   Rise Above and Beyond


     The Customer Service Triage
For More Information

           @kikilitalien

     kiki@amplifiedgrowth.net

 http://www.amplifiedgrowth.NET

    Sign up for the newsletter!

#cesse12          @kikilitalien
Resources

Images from shutterstock (yes, I actually pay for
images)

Customer Service: New Rules for a Social Media
World, Peter Shankman

Exceptional Service, Exceptional Profit, Leonardo
Inghilleri and Micah Solomon

The Ultimate Online Customer Service Guide, Marsha
Collier
  #cesse12              @kikilitalien

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Customer Service in the Facebook Age

  • 1. CUSTOMER SERVICE IN THE FACEBOOK AGE KiKi L’Italien, President, Amplified Growth
  • 2. #cesse12 @kikilitalien
  • 3. The customer service team is the first line of attack and defense when it comes to customer communication. #cesse12 @kikilitalien *Customer Service: New Rules for A Social Media World. Peter
  • 4. Meet Your Audience: • One-Time Complainer • Constant Complainer • Axe-to-Grind • Happy Customer • Prima Donna #cesse12 @kikilitalien
  • 5. Rules of the Customer Service Road #cesse12 @kikilitalien
  • 6. You Said It… In Your Day-To- Day…ROAR R _______________ O_______________ A _______________ R _______________ #cesse12 @kikilitalien
  • 7.
  • 8. You WhenIt… Said Crisis Strikes…LUPR L _______________ U_______________ P _______________ R _______________ #cesse12 @kikilitalien
  • 9. You Said It… From Members to Evangelists…WARS W _______________ A ________________ R ________________ S ________________ #cesse12 @kikilitalien
  • 10. “There’s Nothing Cheap About Loyalty” #cesse12 @kikilitalien
  • 12. #cesse12 @kikilitalien
  • 13. #cesse12 @kikilitalien
  • 14. Action Items – WIFM or WIIFM 1. The People 2. Rules for the Customer Service Road 3. Rise Above and Beyond The Customer Service Triage
  • 15. For More Information @kikilitalien kiki@amplifiedgrowth.net http://www.amplifiedgrowth.NET Sign up for the newsletter! #cesse12 @kikilitalien
  • 16. Resources Images from shutterstock (yes, I actually pay for images) Customer Service: New Rules for a Social Media World, Peter Shankman Exceptional Service, Exceptional Profit, Leonardo Inghilleri and Micah Solomon The Ultimate Online Customer Service Guide, Marsha Collier #cesse12 @kikilitalien

Editor's Notes

  1. 1. Customer Service in the Facebook Age
  2.  2. What makes good customer service? What about bad customer service?I asked and here’s what you said…
  3. 3. Good customer service starts with people – your people – having the right team
  4. 4. So you need to know your audience…and how to handle each type of person
  5. 5. We all need rules – and for customer service in the Facebook Age we have rules
  6. 6. Rules of the Road for CS along the way…ROAR – the importance of listeningROAR: Responsibility – Opportunity – Awareness – Results
  7. 7. Taco Bell HoaxSocrates had it right. You have to know your organization first before anything else will be successful.
  8. 8. When Crisis Strikes – LUPRLUPR: Listen – Understand – Plan – Respond
  9. 9. Turning Members into Evangelists – WARS – creating loyalty PLUSWARS – Welcome – Appreciated – Return – Share
  10. Up In the Air quote…story
  11. 11. Rules to live by – Listen and Respond. One rule to rule them all!
  12. American Red Cross Example
  13. National Association of Clean Water Agencies (NACWA)
  14. 14. How You’re Going to Do Something With All of This…Your CS Social Triage
  15. For More Information - @kikilitalien on Twitter, kiki@amplifiedgrowth.net on email, kiki_litalien on Skype, or check out my blogs, website, and newsletter.
  16. Resources – some great books I used as reference for this presentation