The document discusses the history and current applications of wireless electricity technology. It describes three forms of wireless electricity transfer - inductive coupling, radio frequency, and magnetic resonance coupling - and provides examples such as electric toothbrushes and wireless vehicle charging. The document then analyzes benefits like going cordless and reducing waste. Finally, it discusses how companies can capture value through licensing, joint ventures, and manufacturing wireless electricity products and solutions.

1. Even Electricity is going Wireless! By Kelvin Koh Tong Weng

3. Part 1: Brief History and Current Applications

4. A Brief History… All great Inventions begin with “What If…?”

5. A Brief History… “ What If we can wirelessly transfer electricity ?” Nikola Tesla

6. A Brief History… Tesla Coil Wardenclyffe Tower

7. About 100 years later… Wireless Electricity Technology was developed further. Product Innovation occurred.

8. 3 Forms of Wireless Electricity Technology

12. How does Work? Inductive Coupling

13. How “Inductive Coupling” Works

14. Product Examples… Electric Toothbrushes Charging Platforms

15. How does Work? Radio Frequency

16. How “Radio Frequency” Works Transmitter Receivers

17. Product Example… Hotel Room Sensors

18. How does Work? Magnetic Resonance Coupling

19. How “Magnetic Resonance Coupling” Works

20. Product Examples… Osram Luminaire Concept Lights

21. Product Examples… “ Toyota Motor Corporation (TMC) has entered into a technological collaboration agreement with Massachusetts, United States based WiTricity Corporation * concerning the practical application of automotive wireless charging systems and the promotion of their widespread use. TMC plans to participate in a WiTricity capital increase.” Source: Toyota Motor Corporation, April 27 2011, TMC and Witricity Form Battery –charging Alliance, retrieved August 20 2011 from http://www2.toyota.co.jp/en/news/11/04/0427_2. html

22. Part 2: Analysis of Benefits & Value Proposition

23. Feature Benefit Go Cordless Efficiency

24. Feature Benefit Universal (All-in-One)

25. Feature Benefit Greener World Reduce use of disposable batteries

27. Part 3: How to Capture Value from Wireless Electricity Technologies

28. Consumer Products Industrial Transportation

29. Value Capture Joint Ventures and Licensing

30. Value Capture Manufacture and Sell Products Customers

32. The End

33. Q&A Session