PRODUCTION NOTES
SCENE 2 SHOT 2
For this shot in post production this will be shown as a
sequence of images, therefore for this I needed a really really
fast shutter speed with as bad of an aperture as possible
because the dog moves that fast that focusing on the dog is an
extremely hard feat, especially when he’s in full flight like on this
shoot. However I managed to get six images which was a
plentiful amount that I picked out of 230 other images, these
images matched the storyboard images almost identically and
they body of the dog filled the full frame, using the whole frame
allowed for a visually better image, optimised quality and
cinematography, as none of the frame went to waste and the
subject was in focus throughout.
SCENE 3 SHOT 2
For the star trail shot I needed to have a clear sky at
night and by shooting in December it was helpful in the
way that as the nights become more frosty therefore
clouds dispersed and the sky was clear. I left the camera
exposed for 30 second bursts over approximately a 4
hour process. Initially I compressed all the photos on
photoshop to show a star trial in one image with all the
images from an hour and a half segment (because
clouds came over)
My issue with the image was that when the image was
taken it appears a spotlight or some light source was
lightened and it had a negative effect on the lighting of
the tree. Because the sky was mainly black this acted as
an eyesore and this created a rather large eyesore and
it also doesn’t look natural at all. Therefore I must
reshoot this image or edit the image in post production
to tone down the green in that area
SCENE 6 SHOT 1
For my first shoot I decided to shoot in the media studio
for the penultimate scene. Here I framed the shot so that
the Dummy camera was in the bottom left of the frame
and the actor would be in the right third of the screen.
This frame is almost identical to that of which I drawn my
storyboard with.
Because the room was dark it meant that the aperture had
to be low in order to have a decent shutter speed and ISO
level to reduce the noise. This meant that there was a
large depth of field difference between the camera and the
chair. Therefore I used a technique I learnt online called
follow focus. This is where you make a mental note of
where to focus the lens on different points of the scene.
SCENE 6 SHOT 2
For the portrait shot I adapted my storyboard image from
an extreme close up to a mid-close up. Here by I felt that
I could add more detail into the image with adding my
shoulders and chest into the shot. I framed it so that the
eyes were in the middle third on the eyeline line of the
grid. Moreover I also added the shoulders onto the
bottom line and more specifically onto the intersects.
SCENE 1 SHOT 2
• Every noticeable change in exposure or angle means
a cut in that sequence. I compiled all the different
ones in one video because it was easier for me to
see them all at the same time and pick one to use for
the final advert. I felt that by using different angles
and ways to frame it it would lead to vastly different
but equally similar shots. I Also adjusted the
exposure on the last one to make the darks more
darker and still keep the lights at the same level of
colour. This made them stand out a lot more and
reduce any unneeded attention around the screen.
This acted as an alternative to using focus to attract
attention to a certain area of the screen.
SCENE 4 SHOT 1
This scene I felt worked out well because I adapted it
from the storyboard. Rather than put the hand into the
frame with the camera pressed up against the flower at
arms length, I felt that putting my eyes closer to the
viewfinder and acting like a proper photographer I felt
this also incorporated the actor much more and drawn
attention to the 2 subjects in the frame. The framing of
the shot too is also good I feel because half of the
screen is filled by the subject and the other half is filled
by the photographer.
SCENE 4 SHOT 2
For this shot I had to improvise abit because the
storyboard was a vague setting. Therefore for this shot I
had to freehand shoot the flowers, something that I felt
comfortable with. Because there was so much detail in
the different layers of flowers, with some being closer to
the lens than others. This led to a hard time framing and
focusing the flowers, therefore I had to reduce the
shutter speed to up the aperture whilst all the wile not
having any motion blur and minimum ISO. However I
managed to get these shots that I was happy with and
all three should feature on the advert because of ho
much screen time they have and the ability to switch
between the different images is something that I can
incorporate in pre production. The framing of the shots
was so that the photos are framed using the rule of
thirds. Especially the last one, which showcases a little
background, that is all bokeh, with the foreground being
in focus and showing crisp and detailed texture on the
flower, this therefore leads to it being a compelling
image and something that I had in mind when I drew the
storyboard, even with how basic it looks.
SCENE 5 SHOT 1
We tried to film this shot however it was impossible due to
the high volume of people stood on the second floor as us,
This made it impossible to use our production notes and
use time sparingly, to co-ordinate a fast, successful shoot
that coordinated with the pre production documents.
Therefore I decided to leave this shot and proceed onto
the next shot and reshoot this at a later date.
SCENE 5 SHOT 2
This shot required a longer than usual shutter speed to
maximum motion blur and a wider aperture to show the
surrounding area. However what an issue with this was
is that there was no room for me physically on my
vantage point because of the amount of people up there
with me also. Therefore I had to use a monopod and try
my best to hold it still and steady without any movement.
Because this scene and framing was done because I
wanted the main actor (Frankie) to be stood in the
middle of the frame, and the people who move around
him to be blurred out. I felt these initial shots had a
backbone for me to build on and the potential is there for
me. However I would prefer more people to be in the
frame and walk around the actor aswell. I was happy
with the framing because you can clearly see who the
subject is, even though the shot is a wide angle shot
with no area of the frame dedicated to the main subject,
but the use of movement and flow indicates the main
subject to the viewer without any eye sores or issues.
SCENE 2 SHOT 1
This shot was I feel an almost identical replica to the
storyboard shot. This here is an imperative example of
how important pre production was to me and how well I
worked with my pre production notes. The only
noticeable change here was the background. My initial
idea was to frame the sky behind the actor but this gave
no subtle indication of location. Therefore I went to a
back up place on the same location that features some
nature behind me, that helps it act as an anchor point
that roots the image, gives it a sense of perspective
because you can see how far off the ground the low
angle shot is too, which helps the issue of continuity
editing and emphasises how important tis location was
to me, because otherwise with just a sky in the
background, you would have no indication you were in a
rural environment
SCENE 3 SHOT 1
This shot was much harder than I had expected
because of how dark the shot was. I thought lighting at
the location from lights on the ceiling would be enough
but it was almost undetectable. So therefore I had to
position a high powered spotlight at the right side of the
frame, so that the actor and the camera were both well
lit in the frame. I was happy with the framing of this shot,
because it is another case of copying the storyboard
image. The only improvisation in the entire production of
this scene was the spot lighting which was an
unexpected incident that was resolved due to positive on
the spot thinking.
SCENE 1 SHOT 1
The initial scene in the chronology of the advert was
important to nail in order to get off to a good, fast start.
The light was perfect in my opinion. It was low key
lighting that was just bright enough for no need of a
spotlight or any other type of lighting. The bright
costume wear along with the blue sky on the
background makes for a dark lit image that is still
viewable to the human eye without struggling to see
anything.
The framing of this advert was good because the whole
screen is filmed with the actor and camera, meaning that
there is no space gone to waste at all, using the whole
framing to its complete use without letting any of it be
empty, create a void and make the advert look too
detached from the viewer.
SCENE 7 SHOT 1 & 2
Personally this was my favorite shot in the entire
production. I felt that this is another case of where the
storyboard matches the shot very well.
In terms of production the only variable that’s changed
was that a spotlight was held just out of the frame above
the camera to light up the camera and make it the
obvious main subject of the advert.
I was extremely happy with the strong bokeh in the
background from street lights, which also runs along
with the ethos of the advert being this is what you can
do manually without use of an automatic mode on a
mobile device. I felt this was a very strong scene and
something that will definitely not be needed to reshoot
as this was exactly what I had in my head.
The framing of this shot was perfect because the subject
is in the very left of the screen complying with the rule of
thirds. The large vacant space on the right hand side of
the screen is reserved for the tag line and logo which will
fade in on the advert in the right hand side of the frame.
Therefore filling the entire frame and satisfying the pre
production notes.
RESHOOTS AND DATES
• Scene 3 Shot 2 needed reshooting because of the
luminous green on the trees making a distorted and
unrealistic image.
• Shoot Day for Scene 3 Shot 2 will be 15/11/16 (due to
bad weather, cannot be shot on the 14th which is one
week after the initial shoot like I specified)
• Scene 6 Shot 2 will also be re-shot due to a dispute over
the angle and framing of the shot
• Shoot day for Scene 6 shot 2 will be 15/11/16
• Scene 5 will also need entirely reshooting again at an
appropriate time, Scheduled for 18/11/16
SCENE 3 SHOT 2 RESHOOT
My reshoot of this scene will need another reshoot
because of the cloud spurts that glade over in large
quantities. Moreover glare from the sunset creates an
orange tinge on the shot which blinds the lens for a few
seconds and makes the stars not come out for a while.
Moreover, I wasn’t particularly happy with the framing of
the shot because it is completely wayward from the
storyboard, as well as being quite off target. The angle
of the shot is canted anti clockwise slightly, this is
evident through the angle of the roof. For my next shoot
I will frame this properly like on the storyboard and
create a time-lapse with minimal deficiencies and errors.
RESHOOT OF SCENE 6 SHOT 2
I’m happy with the reshoot of this shot because I can
fully see why I initially had a gut instinct about the initial
shoot being incorrect. I changed the angle and shot of
the shooting, resulting in a shot that mirrored the
storyboard heavily, it is almost an identical replica and
couldn’t have been framed much better. I fell that the
dark black void in the left side of the screen has gone in
the new shoot, with a much tighter framing
SECOND RESHOOT
• I will need to reshoot scene 3 shot 2 again because of
ambient lighting and sunset throwing my image off what I
want it to look like as well as clouds looking like motion
blur blocking the stars.
• This reshoot is scheduled for 21/11/16
Reshooting this for the third time was helpful because of
what I had learned from previous shots. By framing the
shot so that the north star was in the to right, the trees at
the bottom right and a clear night sky, it enabled me to
take a good time-lapse photo of the stars, satellites and
planes.
I felt this collection of images sped up was the correct
time-lapse for me. There is no visual distraction from the
stars movement and twinkles.
The only variable I couldn’t control was sporadic cloud
bursts in the sky. This was purely down to luck, even on
a forecasted frosty night, one could not predict random
clouds appearing.
END OF PRODUCTION
In Summary I believe that my production went well. Only a
handful of shots were needed for reshoots and only 2
scenes were cut due to issues with filming. However this is
not all at loss as during pre production it means there’s
much more time for the other scenes to be on screen then
to fit in the 30 second slot. I am happy that I kept with my
shooting schedule, my production schedule and my
storyboard, proving that preliminary work helps eradicate
any inaccuracies than just going to make up shots using
improvisation

Production logs

  • 1.
  • 2.
    SCENE 2 SHOT2 For this shot in post production this will be shown as a sequence of images, therefore for this I needed a really really fast shutter speed with as bad of an aperture as possible because the dog moves that fast that focusing on the dog is an extremely hard feat, especially when he’s in full flight like on this shoot. However I managed to get six images which was a plentiful amount that I picked out of 230 other images, these images matched the storyboard images almost identically and they body of the dog filled the full frame, using the whole frame allowed for a visually better image, optimised quality and cinematography, as none of the frame went to waste and the subject was in focus throughout.
  • 3.
    SCENE 3 SHOT2 For the star trail shot I needed to have a clear sky at night and by shooting in December it was helpful in the way that as the nights become more frosty therefore clouds dispersed and the sky was clear. I left the camera exposed for 30 second bursts over approximately a 4 hour process. Initially I compressed all the photos on photoshop to show a star trial in one image with all the images from an hour and a half segment (because clouds came over) My issue with the image was that when the image was taken it appears a spotlight or some light source was lightened and it had a negative effect on the lighting of the tree. Because the sky was mainly black this acted as an eyesore and this created a rather large eyesore and it also doesn’t look natural at all. Therefore I must reshoot this image or edit the image in post production to tone down the green in that area
  • 4.
    SCENE 6 SHOT1 For my first shoot I decided to shoot in the media studio for the penultimate scene. Here I framed the shot so that the Dummy camera was in the bottom left of the frame and the actor would be in the right third of the screen. This frame is almost identical to that of which I drawn my storyboard with. Because the room was dark it meant that the aperture had to be low in order to have a decent shutter speed and ISO level to reduce the noise. This meant that there was a large depth of field difference between the camera and the chair. Therefore I used a technique I learnt online called follow focus. This is where you make a mental note of where to focus the lens on different points of the scene.
  • 5.
    SCENE 6 SHOT2 For the portrait shot I adapted my storyboard image from an extreme close up to a mid-close up. Here by I felt that I could add more detail into the image with adding my shoulders and chest into the shot. I framed it so that the eyes were in the middle third on the eyeline line of the grid. Moreover I also added the shoulders onto the bottom line and more specifically onto the intersects.
  • 6.
    SCENE 1 SHOT2 • Every noticeable change in exposure or angle means a cut in that sequence. I compiled all the different ones in one video because it was easier for me to see them all at the same time and pick one to use for the final advert. I felt that by using different angles and ways to frame it it would lead to vastly different but equally similar shots. I Also adjusted the exposure on the last one to make the darks more darker and still keep the lights at the same level of colour. This made them stand out a lot more and reduce any unneeded attention around the screen. This acted as an alternative to using focus to attract attention to a certain area of the screen.
  • 7.
    SCENE 4 SHOT1 This scene I felt worked out well because I adapted it from the storyboard. Rather than put the hand into the frame with the camera pressed up against the flower at arms length, I felt that putting my eyes closer to the viewfinder and acting like a proper photographer I felt this also incorporated the actor much more and drawn attention to the 2 subjects in the frame. The framing of the shot too is also good I feel because half of the screen is filled by the subject and the other half is filled by the photographer.
  • 8.
    SCENE 4 SHOT2 For this shot I had to improvise abit because the storyboard was a vague setting. Therefore for this shot I had to freehand shoot the flowers, something that I felt comfortable with. Because there was so much detail in the different layers of flowers, with some being closer to the lens than others. This led to a hard time framing and focusing the flowers, therefore I had to reduce the shutter speed to up the aperture whilst all the wile not having any motion blur and minimum ISO. However I managed to get these shots that I was happy with and all three should feature on the advert because of ho much screen time they have and the ability to switch between the different images is something that I can incorporate in pre production. The framing of the shots was so that the photos are framed using the rule of thirds. Especially the last one, which showcases a little background, that is all bokeh, with the foreground being in focus and showing crisp and detailed texture on the flower, this therefore leads to it being a compelling image and something that I had in mind when I drew the storyboard, even with how basic it looks.
  • 9.
    SCENE 5 SHOT1 We tried to film this shot however it was impossible due to the high volume of people stood on the second floor as us, This made it impossible to use our production notes and use time sparingly, to co-ordinate a fast, successful shoot that coordinated with the pre production documents. Therefore I decided to leave this shot and proceed onto the next shot and reshoot this at a later date.
  • 10.
    SCENE 5 SHOT2 This shot required a longer than usual shutter speed to maximum motion blur and a wider aperture to show the surrounding area. However what an issue with this was is that there was no room for me physically on my vantage point because of the amount of people up there with me also. Therefore I had to use a monopod and try my best to hold it still and steady without any movement. Because this scene and framing was done because I wanted the main actor (Frankie) to be stood in the middle of the frame, and the people who move around him to be blurred out. I felt these initial shots had a backbone for me to build on and the potential is there for me. However I would prefer more people to be in the frame and walk around the actor aswell. I was happy with the framing because you can clearly see who the subject is, even though the shot is a wide angle shot with no area of the frame dedicated to the main subject, but the use of movement and flow indicates the main subject to the viewer without any eye sores or issues.
  • 11.
    SCENE 2 SHOT1 This shot was I feel an almost identical replica to the storyboard shot. This here is an imperative example of how important pre production was to me and how well I worked with my pre production notes. The only noticeable change here was the background. My initial idea was to frame the sky behind the actor but this gave no subtle indication of location. Therefore I went to a back up place on the same location that features some nature behind me, that helps it act as an anchor point that roots the image, gives it a sense of perspective because you can see how far off the ground the low angle shot is too, which helps the issue of continuity editing and emphasises how important tis location was to me, because otherwise with just a sky in the background, you would have no indication you were in a rural environment
  • 12.
    SCENE 3 SHOT1 This shot was much harder than I had expected because of how dark the shot was. I thought lighting at the location from lights on the ceiling would be enough but it was almost undetectable. So therefore I had to position a high powered spotlight at the right side of the frame, so that the actor and the camera were both well lit in the frame. I was happy with the framing of this shot, because it is another case of copying the storyboard image. The only improvisation in the entire production of this scene was the spot lighting which was an unexpected incident that was resolved due to positive on the spot thinking.
  • 13.
    SCENE 1 SHOT1 The initial scene in the chronology of the advert was important to nail in order to get off to a good, fast start. The light was perfect in my opinion. It was low key lighting that was just bright enough for no need of a spotlight or any other type of lighting. The bright costume wear along with the blue sky on the background makes for a dark lit image that is still viewable to the human eye without struggling to see anything. The framing of this advert was good because the whole screen is filmed with the actor and camera, meaning that there is no space gone to waste at all, using the whole framing to its complete use without letting any of it be empty, create a void and make the advert look too detached from the viewer.
  • 14.
    SCENE 7 SHOT1 & 2 Personally this was my favorite shot in the entire production. I felt that this is another case of where the storyboard matches the shot very well. In terms of production the only variable that’s changed was that a spotlight was held just out of the frame above the camera to light up the camera and make it the obvious main subject of the advert. I was extremely happy with the strong bokeh in the background from street lights, which also runs along with the ethos of the advert being this is what you can do manually without use of an automatic mode on a mobile device. I felt this was a very strong scene and something that will definitely not be needed to reshoot as this was exactly what I had in my head. The framing of this shot was perfect because the subject is in the very left of the screen complying with the rule of thirds. The large vacant space on the right hand side of the screen is reserved for the tag line and logo which will fade in on the advert in the right hand side of the frame. Therefore filling the entire frame and satisfying the pre production notes.
  • 15.
    RESHOOTS AND DATES •Scene 3 Shot 2 needed reshooting because of the luminous green on the trees making a distorted and unrealistic image. • Shoot Day for Scene 3 Shot 2 will be 15/11/16 (due to bad weather, cannot be shot on the 14th which is one week after the initial shoot like I specified) • Scene 6 Shot 2 will also be re-shot due to a dispute over the angle and framing of the shot • Shoot day for Scene 6 shot 2 will be 15/11/16 • Scene 5 will also need entirely reshooting again at an appropriate time, Scheduled for 18/11/16
  • 16.
    SCENE 3 SHOT2 RESHOOT My reshoot of this scene will need another reshoot because of the cloud spurts that glade over in large quantities. Moreover glare from the sunset creates an orange tinge on the shot which blinds the lens for a few seconds and makes the stars not come out for a while. Moreover, I wasn’t particularly happy with the framing of the shot because it is completely wayward from the storyboard, as well as being quite off target. The angle of the shot is canted anti clockwise slightly, this is evident through the angle of the roof. For my next shoot I will frame this properly like on the storyboard and create a time-lapse with minimal deficiencies and errors.
  • 17.
    RESHOOT OF SCENE6 SHOT 2 I’m happy with the reshoot of this shot because I can fully see why I initially had a gut instinct about the initial shoot being incorrect. I changed the angle and shot of the shooting, resulting in a shot that mirrored the storyboard heavily, it is almost an identical replica and couldn’t have been framed much better. I fell that the dark black void in the left side of the screen has gone in the new shoot, with a much tighter framing
  • 18.
    SECOND RESHOOT • Iwill need to reshoot scene 3 shot 2 again because of ambient lighting and sunset throwing my image off what I want it to look like as well as clouds looking like motion blur blocking the stars. • This reshoot is scheduled for 21/11/16
  • 19.
    Reshooting this forthe third time was helpful because of what I had learned from previous shots. By framing the shot so that the north star was in the to right, the trees at the bottom right and a clear night sky, it enabled me to take a good time-lapse photo of the stars, satellites and planes. I felt this collection of images sped up was the correct time-lapse for me. There is no visual distraction from the stars movement and twinkles. The only variable I couldn’t control was sporadic cloud bursts in the sky. This was purely down to luck, even on a forecasted frosty night, one could not predict random clouds appearing.
  • 20.
    END OF PRODUCTION InSummary I believe that my production went well. Only a handful of shots were needed for reshoots and only 2 scenes were cut due to issues with filming. However this is not all at loss as during pre production it means there’s much more time for the other scenes to be on screen then to fit in the 30 second slot. I am happy that I kept with my shooting schedule, my production schedule and my storyboard, proving that preliminary work helps eradicate any inaccuracies than just going to make up shots using improvisation