This document summarizes an account plan for a customer called CUSTOMER_NAME. The key details are: - The customer is expected to spend $500k per year over 3 years. - The goals are to demonstrate a DSP processor that beats 700MHz by February 27th and a media processor core that meets requirements by March 27th. - Group A requires a media processor with 720MHz for phase 1 and integration into an existing SOC for phase 2, with various milestones outlined for testing and validation. - Group B requires a pre-sales comparison of media processor cores showing the product beats competition on metrics like size, performance and silicon savings.

1. CUSTOMER_NAME ACCOUNT PLAN FEB 09 -The Account Manager 4/6/2009

2. ACCOUNT OVERVIEW : CUSTOMER_NAME , DEAL : 500K $ PER YR; 3YR TBL : TAM (3 GROUPS ,125 LICENSES ) Business Objective Get the customer back to ProductA Longer term Possibly ProductABC Competition CompetitorA-ProductAC Strategy to Win Peformance TAT (Turn-Around-Time) Risks Migration path from current product Learning Curve 4/6/2009

3. DISCOVERY Switched to ProductAC after it showed : Better Performance &Die Size(Timing & Area ) Flows : Current product flow Expectations: Faster Perfomance & turn-around time than current vendor. Opportunity $$$: GroupB does Wimax chips where we are strong. They will start looking for alternative vendor after 3 months. 4/6/2009

4. PLAN/GOALS/MILESTONES Show DSP processor Performance that beats 700MHz ETA: 2/27/09 Demonstrate media processor core ETA: 03/27/2009 4/6/2009

5. GROUPA REQUIREMENTS: DEPLOYMENT FOR DSP PROCESSOR Need : Phase 1: Media Processor with 720MHZ Phase 2: Integrate into existing SOC Timeline : UMC 40nm process; 40M+ cell design; Feb 4 th : Need processor IP to validate Aug : Lab Testing starts Apr’09 : SOC Velidation starts Processor tune up Integration with Encoder Mar 8th h : Integrattion starts SOC Integration Jul : SOC Validation done Phase 1 Phase 2 4/6/2009

6. GROUP B : PRE-SALES FOR MEDIA PROCESSOR CORES COMPARISON METRICS : OUR PRODUCT VS COMPETITION Chip Name Chip Size Performance Silicon Savings (Estimating for 100K volume ) 00001 Our Product Competition 5.00 mm2 5.5 mm2 720 MHZ 685 MHz 0.5mm2 silicon savings ~= 10$ in savings On 100K volume = 1M+ 00002 Our Product Competition 10 mm2 11 mm2 1 GHZ 800 MHz 1 mm2 savings == 15 $ in savings on 100K savings == 5M+

7. ISSUES VS FEATURES IN DEPLOYMENT MEDIA PROCESSOR