The document outlines 10 steps for social persuasion: 1) Overcoming attention deficit disorder and making relative value choices. 2) Understanding the power of timing. 3) Leveraging "windows of persuasion" like when in a good mood. 4) Using storytelling and cause/effect. 5) Identifying great testimonials by listening to customers. 6) Getting more by giving first through persuasive strategies. 7) Increasing customer service through solving problems rather than perfect service. 8) Remembering peaks and ends based on episodic vs. semantic memory. 9) Fun being a consequence rather than motivation. 10) Pondering questions about persuasion, behavior design, and the social space.