What is Social TV?

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Social TV refers to using social networks to engage with television content. Viewers share opinions and reactions about shows on social media platforms like Twitter. This engagement provides benefits to both viewers and businesses. It allows viewers to personalize their content discovery and interact with other fans. Meanwhile, businesses gain more direct insights into viewer responses, which helps improve programming and measure engagement with specific shows.

What is Social TV?

@g_christen
Wednesday, 14 March 12

That was awkward

@g_christen
Wednesday, 14 March 12

He’s a play maker

@g_christen
Wednesday, 14 March 12

Let’s tweet a spell

@g_christen
Wednesday, 14 March 12

25088
@g_christen
Wednesday, 14 March 12

Two things in common

@g_christen
Wednesday, 14 March 12

Two things in common
• In top 12 highest tweet rates on twitter
(of all time)

@g_christen
Wednesday, 14 March 12

Two things in common
• In top 12 highest tweet rates on twitter
(of all time)

# 11

@g_christen
Wednesday, 14 March 12

Two things in common
• In top 12 highest tweet rates on twitter
(of all time)

# 11 #4

@g_christen
Wednesday, 14 March 12

Two things in common
• In top 12 highest tweet rates on twitter
(of all time)

# 11 #4 #1

@g_christen
Wednesday, 14 March 12

Two things in common
• In top 12 highest tweet rates on twitter
(of all time)

# 11 #4 #1

• They were ALL TELEVISED

@g_christen
Wednesday, 14 March 12

It’s not just the unexpected

@g_christen
Wednesday, 14 March 12

Continuity beats virality
Question Time

Sep. 2011 Nov. 2011 Feb. 2011

@g_christen
Wednesday, 14 March 12

Why do I care?

@g_christen
Wednesday, 14 March 12

Why do we care?
• Personalisation - social signals in content
discovery
• It’s all about engagement and data
• Viewers DO dictate outcomes

@g_christen
Wednesday, 14 March 12

Why do we care?
• Personalisation and content discovery.
• More ‘real world signals’
• Who said cold start?

@g_christen
Wednesday, 14 March 12

Why do we care?
• It’s all about engagement and data
• We can’t measure reach,
• But we reeeaaally care about
engagement

@g_christen
Wednesday, 14 March 12

Why do we care?
• Viewers DO dictate outcomes

@g_christen
Wednesday, 14 March 12

Why do we care?
• Viewers DO dictate outcomes
Tastemaker are loud, but
they shape opinion.

They tend to tweet.

@g_christen
Wednesday, 14 March 12

Ok, so what is social tv?
• For consumers, it’s using social networks to
share and engage with content.
• For business, it’s about taking advantage of
the much more direct link with speciﬁc
viewers.

@g_christen
Wednesday, 14 March 12

Neuro-marketing uses an understanding of how the brain works and what stimulates it to design marketing that triggers a desired behavior or attitude. Examples of neuro-marketing techniques include using loyalty cards with different designs that increased return rates by 25%, rearranging product layouts to increase sales by 27%, and changing price displays from numbers to words which increased revenue for some products. Neuro-marketing aims to influence customers' thinking and feelings to persuade them towards certain choices.

Social tv by Guillermo Christen

techMAP

Social TV refers to using social networks to engage with television content. It allows viewers to discuss what they are watching with others online. For companies, it provides a way to directly connect with viewers of specific shows or channels in order to better understand engagement and influence outcomes. The highest tweet rates on Twitter have all been around televised events, showing the link between social media and television viewing.

Future of social tv by Cate Trotter

techMAP

The document discusses the growing trend of social TV and how it is changing the television viewing experience. It notes that 59% of British people now use smartphones to discuss what they are watching on TV. It predicts that social features and user interactivity will continue to be more fully integrated into television, with possibilities like crowd-sourced content creation and personalized recommendations. New technologies are starting to allow anyone to become a broadcaster and share video online. Social discovery of new shows and interactive ads are also trends to watch. Overall, television is becoming more of a social and collaborative experience.

techMAP London Oct10 pdf

techMAP

The document outlines 10 steps for social persuasion: 1) Overcoming attention deficit disorder and making relative value choices. 2) Understanding the power of timing. 3) Leveraging "windows of persuasion" like when in a good mood. 4) Using storytelling and cause/effect. 5) Identifying great testimonials by listening to customers. 6) Getting more by giving first through persuasive strategies. 7) Increasing customer service through solving problems rather than perfect service. 8) Remembering peaks and ends based on episodic vs. semantic memory. 9) Fun being a consequence rather than motivation. 10) Pondering questions about persuasion, behavior design, and the social space.

Why Social Media is Shit

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1. Social media and constant connectivity have paradoxically made people feel more lonely, insecure, and isolated. Americans report having fewer close friends and feeling less connected than in the past. 2. There are three main reasons for this: everyone is constantly performing for others online instead of engaging authentically, people are distracted and not fully present even in real life interactions like weddings or with their children, and it has become almost impossible to find solitude or be truly alone. 3. To counteract these trends, experts recommend living more in the present moment, engaging with local ecosystems and nature, finding happiness through solitude, and living a less mediated life with less social media and more real human connection.

Internet Trends 2010

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Morgan Stanley research document discusses various topics related to internet trends in 2010, including: 1) Mobile internet growth is unprecedented in the early stages, led by the iPhone. Smartphone shipments will surpass PC shipments within 2 years globally. 2) Innovation in the mobile internet appears to be more intense than ever, driven by the rapid adoption of smartphones and apps. 3) Online advertising may be entering a "golden age" as more users and time spent shift to mobile platforms. 4) Mobile commerce should see accelerated growth as more transactions move to smartphones. The document analyzes key trends in mobile technologies and their impact on computing and internet usage behaviors.

https://www.wask.co/ebooks/digital-marketing-trends-in-2024 Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.

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What is Social TV?

1. What is Social TV? @g_christen Wednesday, 14 March 12

2. That was awkward @g_christen Wednesday, 14 March 12

3. @g_christen Wednesday, 14 March 12

4. 6436 @g_christen Wednesday, 14 March 12

5. He’s a play maker @g_christen Wednesday, 14 March 12

6. @g_christen Wednesday, 14 March 12

7. 9420 @g_christen Wednesday, 14 March 12

8. Let’s tweet a spell @g_christen Wednesday, 14 March 12

9. @g_christen Wednesday, 14 March 12

10. 25088 @g_christen Wednesday, 14 March 12

11. Two things in common @g_christen Wednesday, 14 March 12

12. Two things in common • In top 12 highest tweet rates on twitter (of all time) @g_christen Wednesday, 14 March 12

13. Two things in common • In top 12 highest tweet rates on twitter (of all time) # 11 @g_christen Wednesday, 14 March 12

14. Two things in common • In top 12 highest tweet rates on twitter (of all time) # 11 #4 @g_christen Wednesday, 14 March 12

15. Two things in common • In top 12 highest tweet rates on twitter (of all time) # 11 #4 #1 @g_christen Wednesday, 14 March 12

16. Two things in common • In top 12 highest tweet rates on twitter (of all time) # 11 #4 #1 • They were ALL TELEVISED @g_christen Wednesday, 14 March 12

17. It’s not just the unexpected @g_christen Wednesday, 14 March 12

18. Continuity beats virality Question Time Sep. 2011 Nov. 2011 Feb. 2011 @g_christen Wednesday, 14 March 12

19. Why do I care? @g_christen Wednesday, 14 March 12

20. Why do we care? • Personalisation - social signals in content discovery • It’s all about engagement and data • Viewers DO dictate outcomes @g_christen Wednesday, 14 March 12

21. Why do we care? • Personalisation and content discovery. • More ‘real world signals’ • Who said cold start? @g_christen Wednesday, 14 March 12

22. Why do we care? • It’s all about engagement and data • We can’t measure reach, • But we reeeaaally care about engagement @g_christen Wednesday, 14 March 12

23. Why do we care? • Viewers DO dictate outcomes @g_christen Wednesday, 14 March 12

24. Why do we care? • Viewers DO dictate outcomes Tastemaker are loud, but they shape opinion. They tend to tweet. @g_christen Wednesday, 14 March 12

25. Why do we care? • Viewers DO dictate outcomes Tastemaker are loud, but they shape opinion. They tend to tweet. @g_christen Wednesday, 14 March 12

26. Ok, so what is social tv? • For consumers, it’s using social networks to share and engage with content. • For business, it’s about taking advantage of the much more direct link with speciﬁc viewers. @g_christen Wednesday, 14 March 12

What is Social TV?

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What is Social TV?