This document discusses different approaches to marketing operations - centralized, distributed, and conducted. Centralized operations have limitations around capacity and costs but ensure quality control. Distributed operations empower marketers but require extensive training and risk errors. Conducted operations combine the best of centralized and distributed - empowering marketers through easy-to-use tools while maintaining quality standards and limited training needs. The CEO advocates for conducted operations through their product to help customers launch more marketing campaigns faster.

2. Give the Power of Marketo to
Anyone, Fearlessly.
Alexandre Pelletier, CEO at Perkuto
alex@perkuto.com
Twitter: @apelletier
Linkedin.com/in/apelletier

4. CENTRALIZED

5. CENTRALIZED OPERATIONS
• Quality control
• Standardize processes
• Limited training
• Incomplete requirements
• Can’t keep up with volume
• Expensive MOPS team

6. DISTRIBUTED

7. DISTRIBUTED OPERATIONS
• Increase capacity
• Empower marketers
• Low adoption
• Lots of training & support
• Risk of campaign errors

9. CONDUCTED

13. CONDUCTED OPERATIONS
• Easy to use
• Unlimited capacity
• Empower marketers
• Quality control
• Standardize processes
• Limited training

15. Launch More
Campaigns, Faster!

16. Q&A

17. Linkedin.com/in/apelletier
Twitter: @apelletier
alex@perkuto.com
jeto.io