The document discusses an app that was developed to celebrate a year of government support for Tech City, a cluster of digital, tech and creative companies in East London. The app outlines government policy supporting innovation over the last year and upcoming changes, shows Tech City events, and public feedback. It includes an interactive map of companies in Tech City and their connections, as well as augmented reality features like animated business cards to greet the Prime Minister during the launch. The goal was for the app to provide updated information to investors, talent, and local companies as events are planned and policies change.

1. Alice Newton

2. Tech City
Tech City is a cluster of digital,
tech and creative companies in
East London. To celebrate a year
of government support for Tech
City, David Cameron visited the
area on the 10th of November.

3. Tech City – how to convey this information?
Normally a policy paper is
produced for these events, but it
was more appropriate in this
case to develop an app for
investors, talent, and local
companies. With colleagues at
Number 10 and a Tech City
SME, Mobile Roadie, the app
was developed.

4. Tech City – the launch
The app outlines gov policy to support
innovation and technology over the last
year, as well as upcoming changes. It
also shows Tech City events, and what
people are seeing about Tech City. As
an app rather than a static document,
new information can be added to the
app as events are planned and policy
changes happen.

5. Tech City – the map
It includes a map, developed by
Charles Armstrong, which plots
the companies in Tech City and
measures the web of interaction
between them by analysing the
social media streams.

6. Tech City – augmented reality
It also includes Augmented Reality. For
the November 10th launch we worked
with Aurasma to animate some of the
business cards live and give a surprise
greeting to the Prime Minister, triggered
by the Trampery logo. Going forward Tech
City will be using augmented reality to
showcase a guided tour / visitor
experience using geolocated data.

7. http://digital.cabinetoffice.gov.uk