Team Ramen, HSBC'22 Nationals, Final Round
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
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Team Ramen, HSBC'22 Internationals, 1st Round
The document lists 4 names: Afnan Faruk, Institute of Business Administration, University of Dhaka, Sadman Sakib Syed Shadab Abdullah Azwad. It appears to be listing individuals and their affiliations but provides no other context.
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
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The document lists the names of 4 students - Afnan Faruk, Sadman Sakib Syed Shadab Abdullah Azwad - who are affiliated with the Institute of Business Administration at the University of Dhaka.
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The document discusses consumer engagement marketing strategies for several Unilever brands in Bangladesh. It explains that consumer engagement marketing aims to actively involve consumers in co-creating marketing programs and developing long-term relationships with brands. Some key strategies discussed include establishing a clear brand voice, finding relevant engagement platforms aligned with brand purpose, and keeping consumer engagement at the core. Several Unilever brand engagement platforms are described, such as Clear Men's Football Tournament, Lux Superstar, and TRESemme Fashion Week, and how they aim to build brand equity and connect with target audiences. Current challenges for some brands like Surf Excel, Clear, Pepsodent, and Vaseline are also outlined.
Bizmaestros'22 Case, 2nd Round
Over the last decade, Bangladesh has experienced tremendous growth across various development indices fueled by its 'Digital Bangladesh' approach. This led to exponential growth in internet connectivity and usage, with the number of internet users growing from 1.5 million in 2006 to over 54 million currently. Major drivers of internet adoption were the launch of high-speed 3G/4G networks and affordable mobile data plans. As a result, Bangladesh ranks highly for affordable internet access globally and among South Asian nations. While the digital boom provides brands new opportunities, maintaining consumer attention is challenging as attention spans have decreased to just a few seconds. Therefore, brands must find innovative ways to engage internet users within very short windows.
Team Ramen, Bizmaestros'22, 2nd Round
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Phase 1 involves launching a "Go Spotless" game on social media to promote the product's ability to remove dark spots. Phase 2 uses influencer marketing and video ads to target a wider audience. Phase 3 implements remarketing ads targeted using data from Phases 1 and 2.
The goal is to convert existing basic cream users to Ponds' serum by addressing dissatisfaction with current products and skin concerns. Key activities and performance metrics are identified for each phase to drive trial, adoption and repeat usage of Ponds' products.
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The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
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The document lists the names of 4 students - Afnan Faruk, Sadman Sakib Syed Shadab Abdullah Azwad - who are affiliated with the Institute of Business Administration at the University of Dhaka.
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The document discusses consumer engagement marketing strategies for several Unilever brands in Bangladesh. It explains that consumer engagement marketing aims to actively involve consumers in co-creating marketing programs and developing long-term relationships with brands. Some key strategies discussed include establishing a clear brand voice, finding relevant engagement platforms aligned with brand purpose, and keeping consumer engagement at the core. Several Unilever brand engagement platforms are described, such as Clear Men's Football Tournament, Lux Superstar, and TRESemme Fashion Week, and how they aim to build brand equity and connect with target audiences. Current challenges for some brands like Surf Excel, Clear, Pepsodent, and Vaseline are also outlined.
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Over the last decade, Bangladesh has experienced tremendous growth across various development indices fueled by its 'Digital Bangladesh' approach. This led to exponential growth in internet connectivity and usage, with the number of internet users growing from 1.5 million in 2006 to over 54 million currently. Major drivers of internet adoption were the launch of high-speed 3G/4G networks and affordable mobile data plans. As a result, Bangladesh ranks highly for affordable internet access globally and among South Asian nations. While the digital boom provides brands new opportunities, maintaining consumer attention is challenging as attention spans have decreased to just a few seconds. Therefore, brands must find innovative ways to engage internet users within very short windows.
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This document outlines Team Ramen's marketing campaign plan for Ponds' Bright Beauty Serum Cream. The campaign has three phases:
Phase 1 involves launching a "Go Spotless" game on social media to promote the product's ability to remove dark spots. Phase 2 uses influencer marketing and video ads to target a wider audience. Phase 3 implements remarketing ads targeted using data from Phases 1 and 2.
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1. Renata Limited is a Bangladeshi pharmaceutical and chemicals company with the target price of BDT 1323 per share as of June 30, 2022. Its closing price on January 31, 2022 was BDT 1332.
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The campaign aims to address uncertainties around celebrating Eid during the Covid-19 pandemic by promoting online shopping on Daraz. A 4-day Facebook campaign will tell relatable stories around 5 common aspects of Eid and encourage customers to ensure a similar Eid experience by ordering from Daraz. Partnerships with hotels, airlines, restaurants, banks and FMCGs will broaden Daraz's reach and offerings. The campaign's tagline "Eid Hobe Eid er Moto" conveys that Eid this year will be similar to previous years.
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Totowaka Inc. operates e-commerce platforms across 10 African countries and smaller platforms in Europe and the UAE. They are considering expanding into new markets or solely focusing on existing ones. The summary recommends expanding into new African markets to tap growing consumer spending, leverage their brand recognition on the continent, and stay ahead of increasing international competition in existing markets.
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Totowaka Inc. is an e-commerce company operating in 10 African countries seeking to expand into new markets. They are deciding between solely focusing on existing markets or expanding into new ones. While existing markets face high competition and risk of market maturity, expanding carries risks of high costs and uncertainty in untested markets. They must also decide whether to expand inside or outside of Africa. Expanding inside Africa allows leveraging existing brand value and resources within a market accelerated by mobile internet and facilitated by the African Free Trade Agreement, while outside expansion faces saturated global markets and inconsistent regulations and consumer behaviors. Overall, Totowaka plans to expand inside Africa to sustain long term growth while balancing profitability and managing risks of expansion.
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Battle of Minds 2017- Team BRACMen
The Final Challenge of Battle of Minds 2017 was to develop a Behavioral Awareness Campaign to change perception of Citizen of Dhaka City. The resources were limited to only what we can accumulate without being dependent on policy changing or developing new infrastructure.
The Idea of our campaign is to introduce a fictional character "Boka Naki" while Educating Citizen to fill up the knowledge gap between behavior and consequences by creating awareness through Humor.
Case for the challenge: https://drive.google.com/open?id=1I5g7Dk_C7lzW8ybE_NdOQteCZXZIKn79
2D Game Prototype: https://boaknaiv1.netlify.com/
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An overview and solutions to capture the online to offline retail space.
Solutions and ideas on how to build a viable product and appropriate marketing strategies for the same
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The document expresses gratitude but does not provide any other details. It is a very short text that simply says "Thank you" without further context or explanation.
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This document outlines a strategy for Singapore Power Group to evolve with changes in the energy market. It proposes developing a digital application called Project SPARC to connect customers and retailers through value-added services like sustainability solutions, reliability tools, and a marketplace. The strategy also involves acquiring an energy audit company, strengthening cybersecurity, hiring additional staff, and implementing a branding campaign centered around connectivity, reliability and sustainability. The goal is for Singapore Power Group to remain relevant long-term and improve lives in Singapore.
CFA Research Challenge 2019 Team Bangladesh
This is the slide of Valuation of Marico Bangladesh Ltd and was presented for the Local and Regional Round of CFA Research Challenge 2019.
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This document outlines Gojek's go-to-market strategy for expanding into the Bogor, Depok, Tangerang, Bekasi (BODETABEK) region of Indonesia. It first provides background on the business landscape in BODETABEK. It then performs a TOWS analysis to identify strengths, weaknesses, opportunities, and threats. The strategy proposes focusing on employees, entrepreneurs, housewives, and students as key customer segments. It recommends a "beachhead" approach starting in Tangerang Selatan due to its population size, income levels, and number of students. Tactics include advertising on billboards and campus roadshows to recruit drivers, launch new products, and boost the Gojek
Day 3 presentations columbia apr 2012
Kadak is developing a retail tea business to provide customers access to authentic Asian teas outside of home. Key activities include purchasing raw materials, brewing teas, setting up retail outlets, marketing and customer feedback. The business aims to satisfy customers' desire for authentic Asian tea in a retail format by offering high quality teas and a tailored selection. Revenue will be generated through online and direct retail sales.
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PayMe was a popular mobile payment app in Hong Kong with over 2.6 million users. While successful in peer-to-peer payments, its expansion into payments from consumers to merchants proved difficult. PayMe's CEO and CMO were considering how to grow both the consumer and merchant side of the business to increase monetization. They faced challenges from competitors like Alipay and WeChat Pay and needed to present a strategy to PayMe's board.
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Team Ramen consists of 4 members: Sadman Sakib Pantho, Abdullah Azwad Rafeed, Syed Shadab Tajwar, and Afnan Faruk. The team is made up of 4 individuals with different names listed. This document provides the names of the 4 members that make up the team.
Team Ramen, IIBC'22, 1st Round
Team Ramen provides conversational commerce solutions through its platform MyAlice. It focuses on e-commerce customer service, chatbots, ticketing systems and live chat. To address gaps in communication and awareness, it plans to refocus marketing on DTC businesses in Asia Pacific and MENA through community building, partnerships, thought leadership and a campaign highlighting women entrepreneurs. Key actions include redesigning the website funnel, educating through meetups and live sessions, capturing leads through an interactive website, testimonials and a referral program. Progress will be monitored based on metrics like user demographics and engagement.
Team Medallion, CFA Research Challenge'22, Final Round
The document summarizes a research report on Renata Limited, a Bangladeshi pharmaceutical company. The report issues a "HOLD" recommendation for Renata stock, with a target price representing a 0.36% potential upside. While Renata has a sustainable business model and strong governance, its current stock price is not optimal for entry given high valuation multiples. The report cites Renata's attractive domestic market growth prospects balanced against increasing competition, its strategic shift toward chronic care drugs, and its global expansion plans as key considerations for the recommendation.
Team Medallion, Optimity'21, Final Round
Team Medallion's investment philosophy focuses on building a strong core portfolio that is protected from uncertainties, while also seeking out opportunities from market inefficiencies. They use a top-down and bottom-up approach to stock selection, first analyzing macro trends, industry dynamics, and individual company fundamentals. Their valuation models are tailored to each sector based on growth prospects and dividend payout ratios.
Team Medallion, Optimity'21, 2nd Round
Team Medallion holds 66% of the tobacco market in Bangladesh and generates most of its revenue from local cigarette sales and tobacco exports. It focuses on the top 3 market segments which have higher prices and profit margins. While it has a strong market position currently, regulations are expected to get stricter due to health concerns. Domestic sales may plateau so the company is expanding export capacity to drive future growth. Efficiency gains and price increases can help offset rising costs from inflation. The valuation ranges from 605-661 BDT per share based on dividend discount and DCF models.
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Team Medallion, Creative Shock'21, 2nd Case
The goal of the communication campaign is to portray Eskedar Coffee bar as a bridge for cultural exchange to encourage social integration. The target audience are consumers willing to discuss cultural exchange and social issues openly. The campaign will focus on sharing personal stories through the hashtag "#shadesofcoffee" to increase cultural awareness and emphasize the need for social integration by highlighting different shades of life experienced by refugees and minorities.
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The document provides background information on Eskedar Coffee, a social business founded by a refugee in Lithuania that aims to help refugees integrate into society through coffee. It outlines the company's mission, products, services, audience and future plans. It then tasks the reader with developing an unconventional and low-cost communication campaign for Eskedar Coffee to raise awareness of the brand and social issue in the European market. The campaign must be presented in two parts: 1) a communication brief and 2) a 3-minute pitch video or script outlining the campaign idea.
Creative Shock'21, 1st Case
A philanthropic investor has provided $660 million to build a land-based recirculating aquaculture system (RAS) facility to produce salmon sustainably. The facility will be built by the non-profit organization Oceans for the Future in the country of Metroland. Three potential districts were identified for the facility's location. The facility aims to produce 40,000 metric tons of salmon annually by 2025, generate $600 million in cumulative profit by 2030, and satisfy environmental, social, and governance (ESG) criteria.
Cornell'21 Case, Final Round
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Cornell'21 Case, 1st Round
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