The document lists the names of 4 students - Afnan Faruk, Sadman Sakib Syed Shadab Abdullah Azwad - who are affiliated with the Institute of Business Administration at the University of Dhaka.
Team Ramen, HSBC'22 Internationals, Final RoundAfnan Faruk
The document lists 4 names: Afnan Faruk, Institute of Business Administration, University of Dhaka, Sadman Sakib Syed Shadab Abdullah Azwad. It appears to be listing individuals and their affiliations but provides no other context.
Team Ramen, HSBC'22 Nationals, 1st RoundAfnan Faruk
Team Ramen consists of 4 members: Sadman Sakib Pantho, Abdullah Azwad Rafeed, Syed Shadab Tajwar, and Afnan Faruk. The team is made up of 4 individuals with different names listed. This document provides the names of the 4 members that make up the team.
Team Ramen, HSBC'22 Nationals, Final RoundAfnan Faruk
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses Carbfix, a company that stores carbon dioxide permanently in basalt rock. It was founded in Iceland in 2007 as a research project between universities and Reykjavik Energy to develop carbon capture and storage. Carbfix conducted successful pilot projects from 2011-2014 that demonstrated 95% of injected CO2 mineralized into solid carbonates within two years. The company is now focused on commercializing the technology through licensing, direct air capture projects, and an Icelandic storage hub.
Team Ramen, HSBC'22 Intra (IBA), Final RoundAfnan Faruk
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document provides context for the case study "Food Angel: A Sustainable Solution to Food Waste in Hong Kong". It discusses the authors and copyright information for the case study. It also provides background on social entrepreneur Gigi Tung and how she founded the non-profit Food Angel to address food waste and hunger issues in Hong Kong by rescuing excess food and preparing meals for those in need.
Team Medallion, CFA Research Challenge'22 Presentation, Final RoundAfnan Faruk
1. Renata Limited is a Bangladeshi pharmaceutical and chemicals company with the target price of BDT 1323 per share as of June 30, 2022. Its closing price on January 31, 2022 was BDT 1332.
2. The document analyzes Renata's business segments, market position, growth opportunities, and corporate governance practices. It recommends a "HOLD" rating for the stock with 0.36% potential upside to the target price.
3. Key points include Renata's sustainable local revenue growth outpacing the market, opportunities in new product categories as its star product loses share, and strong governance contributing to lower stock beta.
Totowaka Inc. operates e-commerce platforms across 10 African countries and smaller platforms in Europe and the UAE. They are considering expanding into new markets or solely focusing on existing ones. The summary recommends expanding into new African markets to tap growing consumer spending, leverage their brand recognition on the continent, and stay ahead of increasing international competition in existing markets.
Team Ramen, HSBC'22 Internationals, Final RoundAfnan Faruk
The document lists 4 names: Afnan Faruk, Institute of Business Administration, University of Dhaka, Sadman Sakib Syed Shadab Abdullah Azwad. It appears to be listing individuals and their affiliations but provides no other context.
Team Ramen, HSBC'22 Nationals, 1st RoundAfnan Faruk
Team Ramen consists of 4 members: Sadman Sakib Pantho, Abdullah Azwad Rafeed, Syed Shadab Tajwar, and Afnan Faruk. The team is made up of 4 individuals with different names listed. This document provides the names of the 4 members that make up the team.
Team Ramen, HSBC'22 Nationals, Final RoundAfnan Faruk
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses Carbfix, a company that stores carbon dioxide permanently in basalt rock. It was founded in Iceland in 2007 as a research project between universities and Reykjavik Energy to develop carbon capture and storage. Carbfix conducted successful pilot projects from 2011-2014 that demonstrated 95% of injected CO2 mineralized into solid carbonates within two years. The company is now focused on commercializing the technology through licensing, direct air capture projects, and an Icelandic storage hub.
Team Ramen, HSBC'22 Intra (IBA), Final RoundAfnan Faruk
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document provides context for the case study "Food Angel: A Sustainable Solution to Food Waste in Hong Kong". It discusses the authors and copyright information for the case study. It also provides background on social entrepreneur Gigi Tung and how she founded the non-profit Food Angel to address food waste and hunger issues in Hong Kong by rescuing excess food and preparing meals for those in need.
Team Medallion, CFA Research Challenge'22 Presentation, Final RoundAfnan Faruk
1. Renata Limited is a Bangladeshi pharmaceutical and chemicals company with the target price of BDT 1323 per share as of June 30, 2022. Its closing price on January 31, 2022 was BDT 1332.
2. The document analyzes Renata's business segments, market position, growth opportunities, and corporate governance practices. It recommends a "HOLD" rating for the stock with 0.36% potential upside to the target price.
3. Key points include Renata's sustainable local revenue growth outpacing the market, opportunities in new product categories as its star product loses share, and strong governance contributing to lower stock beta.
Totowaka Inc. operates e-commerce platforms across 10 African countries and smaller platforms in Europe and the UAE. They are considering expanding into new markets or solely focusing on existing ones. The summary recommends expanding into new African markets to tap growing consumer spending, leverage their brand recognition on the continent, and stay ahead of increasing international competition in existing markets.
The document provides an overview of Dabur's plans to launch a hand sanitizer product in Bangladesh. It analyzes the competitive landscape and identifies Dabur's lack of presence in the hygiene category as the core issue. The marketing strategy involves segmenting customers based on brand loyalty and geography. Dabur will target shifting and switching urban customers, positioning the product as the most affordable option with coconut milk benefits. A three-phase action plan is outlined to generate awareness, leads, and customer acquisition/retention through various advertising channels.
The document outlines a marketing plan for Dabur to launch a hand sanitizer product in Bangladesh. It analyzes the competitive landscape and identifies Dabur's lack of presence in the hygiene category as the core issue. The plan proposes a SOSTAC framework - analyzing the Situation, setting the Objective, developing a Strategy, outlining Tactics, detailing Action steps, and establishing Controls to measure performance. Key elements include segmenting customers, targeting shifting loyals and switchers in urban areas, positioning on added benefits at best value, and executing a sales funnel approach with awareness, lead generation, and retention phases.
This document provides background context on WeChat Pay and small-to-medium enterprises (SMEs) in China. It discusses Allen Zhang's consideration of how WeChat Pay can better support SMEs through new product offerings. SMEs are important for China's economy but often struggle with funding access and business challenges. The COVID-19 pandemic further increased difficulties for SMEs. WeChat Pay seeks to use environmental, social and governance goals to help address SME needs through technical solutions.
Totowaka Inc. is an e-commerce company operating in 10 African countries seeking to expand into new markets. They are deciding between solely focusing on existing markets or expanding into new ones. While existing markets face high competition and risk of market maturity, expanding carries risks of high costs and uncertainty in untested markets. They must also decide whether to expand inside or outside of Africa. Expanding inside Africa allows leveraging existing brand value and resources within a market accelerated by mobile internet and facilitated by the African Free Trade Agreement, while outside expansion faces saturated global markets and inconsistent regulations and consumer behaviors. Overall, Totowaka plans to expand inside Africa to sustain long term growth while balancing profitability and managing risks of expansion.
The document analyzes the deodorant market and provides recommendations to improve sales of the Engage brand. It finds that Engage has 18% market share in the selected beat but could target more women. It provides insights into brand features and market shares. Analysis of outlet stock and sales identifies opportunities to increase facings, provide testers, and use promotions tailored to different outlet types like grocery stores and cosmetic shops to boost Engage sales.
Zara faced a decision about whether to upgrade its point-of-sale operating system. Currently it uses a stable but outdated DOS system with no online connectivity. Upgrading would modernize the system but could disrupt Zara's fast fashion business model which relies on quick response. A new system is recommended that maintains the stability and quick response of the current system while adding features like online connectivity between stores and headquarters to streamline operations and information sharing. Any change must not compromise Zara's ability to rapidly adapt to fashion trends.
Embracing Change - The Impact of Generative AI on Strategic Portfolio ManagementOnePlan Solutions
The rapid emergence of Generative AI (GenAI) presents a transformative challenge and opportunity for strategic portfolio leaders. This webinar delves into how GenAI is reshaping the landscape of strategic planning and execution. As GenAI technology infiltrates the workplace, it introduces substantial knowledge and skills gaps that can hinder the efficiency of strategic portfolio management (SPM) if not promptly addressed.
Oystar Hassia India is part of a multinational conglomerate that has been providing cutting-edge packaging solutions for over 40 years. They have over 550 machines installed globally and serve industries such as dairy, detergents, food, and agriculture. Oystar Hassia India aims to offer solutions that go beyond expectations and allow their customers to stay ahead of competition through modular, high-quality packaging machinery and services.
Hims & Hers is a multi-specialty telehealth platform building a virtual front door to the healthcare system.
Hims was incubated at San Francisco-based venture-builder, Atomic by founder & CEO Andrew Dudum, along with Jack Abraham in 2017.
Hims & Hers went public on the NYSE in January 2021 via a merger with special purpose acquisition company (SPAC) Oaktree Acquisition Corp. The deal, valued at $1.6B, brought the consumer telehealth and wellness company approximately $280 million in proceeds.
Read more: https://bestpitchdeck.com/himshers
An online survey of 1,000 Vietnamese women was conducted to study deodorant usage in Vietnam. The key findings were:
- Nivea, Rexona, and Dove were the top 3 most well-known brands. TV and trade marketing were effective awareness channels.
- Nivea dominated the market with 42% usage, followed by Rexona at 22%. 65% chose deodorants for their nice fragrance.
- 24% were dissatisfied that deodorants caused yellow/white stains on clothes. 76% applied deodorant 1-2 times per day.
- 89% purchased deodorant at supermarkets. 72% used roll-on deodor
Pitch Deck Teardown: Rootine's $10M Series A deckHajeJanKamps
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Marketing (Case Study about : Adidas and FedEx)ihab tarek
Adidas is a global sports brand known for innovative products and sponsorship of major sporting events. The document discusses Adidas' sponsorship of the 2012 London Olympics as a case study, describing their marketing strategies of using the Olympics platform to engage young consumers globally through social media promotion and events. Their goals were to associate their brand with the Olympics and teams, drive brand preference among youth, and become the most talked about sports brand in 2012.
Nappa Dori is a luxury leather goods brand founded in 2010 by Gautam Sinha that focuses on high quality leather products inspired by Indian aesthetics. The company works with artisans in Kutch, India who handcraft products using traditional techniques like katharni ka silai. Nappa Dori has established itself in the hospitality industry and counts many celebrities among its clients. It has grown to over 50 employees with an estimated $2.2 million in annual revenue while also supporting local artisans and charity organizations.
This is the pitch deck for angel round of funding for uGift.com.ua, the plug-and-play gift certificate solution for small and mid-sized businesses in Ukraine.
Nike is the world's largest supplier of athletic shoes and apparel. It was founded over 50 years ago and owns several other brands. While Nike dominates many sports markets, it faces challenges such as a declining basketball business and increased competition in women's athleisure. The document analyzes Nike's brand architecture, portfolio, extensions and revitalization efforts. It also compares Nike to its main competitor, New Balance, on their brand elements, marketing programs, and inventory. Recommendations are made to help Nike strengthen its brand against rivals.
The document discusses key trends shaping the Indian SaaS landscape over the next decade. Some of the main points are:
1) Software, and specifically SaaS, is the most attractive technology segment driving around 50% of value creation while only comprising 20% of enterprise spending.
2) Seven SaaS domains could drive a $500 billion market opportunity by 2025 for India.
3) The Indian SaaS ecosystem has potential to create $1 trillion in value and nearly half a million jobs by 2030.
4) Historically Indian SaaS companies have underinvested in growth compared to global leaders. Focusing more on growth could double the growth rate of the Indian S
This document provides recommendations for Dove's social media marketing campaign. It begins with an overview of Dove as a brand, noting their mission is to help women have a positive relationship with their appearance. The target audience is typically women ages 20-50. It then analyzes Dove's strengths like their large social media following, diversity, and innovative campaigns. However, it notes weaknesses like lacking recent market research and technological developments. Opportunities exist in e-commerce, social media growth, and being more interactive online. Competitors innovating with technology pose a threat. The document concludes with proposing a social media campaign to further Dove's brand goals.
The document provides a marketing plan for Pond's face wash. It includes a market and competitor analysis, objectives to gain 35% market share by 2020, and a strategy to position Pond's as a gentle yet effective face wash. Key tactics include line extensions, penetration pricing, promotions through colleges/malls, and a budget that aims to convert 40% of the target segment to purchasers.
Accel partners India - sample startup pitch deckPrayank Swaroop
This is a sample deck for helping startups to pitch to Accel or for that matter any other investor you are talking to. The idea is to have the key points in your presentation and a general structure for discussion.
Team Ramen, Bizmaestros'22, Final RoundAfnan Faruk
The document proposes launching a "DFG Club" campaign to promote the Surf Excel brand among 7-11 year old children. The campaign would establish DFG Clubs in schools that provide activities for children to explore and express themselves. It would also create an online platform for the clubs. The objectives are to give children an outlet beyond academics and build brand equity to increase regular Surf Excel usage. Key elements of the campaign include launching clubs in schools, holding reinforcement events, an explorers map and camp, and promotions through social media, YouTube and newspapers.
The document discusses consumer engagement marketing strategies for several Unilever brands in Bangladesh. It explains that consumer engagement marketing aims to actively involve consumers in co-creating marketing programs and developing long-term relationships with brands. Some key strategies discussed include establishing a clear brand voice, finding relevant engagement platforms aligned with brand purpose, and keeping consumer engagement at the core. Several Unilever brand engagement platforms are described, such as Clear Men's Football Tournament, Lux Superstar, and TRESemme Fashion Week, and how they aim to build brand equity and connect with target audiences. Current challenges for some brands like Surf Excel, Clear, Pepsodent, and Vaseline are also outlined.
The document provides an overview of Dabur's plans to launch a hand sanitizer product in Bangladesh. It analyzes the competitive landscape and identifies Dabur's lack of presence in the hygiene category as the core issue. The marketing strategy involves segmenting customers based on brand loyalty and geography. Dabur will target shifting and switching urban customers, positioning the product as the most affordable option with coconut milk benefits. A three-phase action plan is outlined to generate awareness, leads, and customer acquisition/retention through various advertising channels.
The document outlines a marketing plan for Dabur to launch a hand sanitizer product in Bangladesh. It analyzes the competitive landscape and identifies Dabur's lack of presence in the hygiene category as the core issue. The plan proposes a SOSTAC framework - analyzing the Situation, setting the Objective, developing a Strategy, outlining Tactics, detailing Action steps, and establishing Controls to measure performance. Key elements include segmenting customers, targeting shifting loyals and switchers in urban areas, positioning on added benefits at best value, and executing a sales funnel approach with awareness, lead generation, and retention phases.
This document provides background context on WeChat Pay and small-to-medium enterprises (SMEs) in China. It discusses Allen Zhang's consideration of how WeChat Pay can better support SMEs through new product offerings. SMEs are important for China's economy but often struggle with funding access and business challenges. The COVID-19 pandemic further increased difficulties for SMEs. WeChat Pay seeks to use environmental, social and governance goals to help address SME needs through technical solutions.
Totowaka Inc. is an e-commerce company operating in 10 African countries seeking to expand into new markets. They are deciding between solely focusing on existing markets or expanding into new ones. While existing markets face high competition and risk of market maturity, expanding carries risks of high costs and uncertainty in untested markets. They must also decide whether to expand inside or outside of Africa. Expanding inside Africa allows leveraging existing brand value and resources within a market accelerated by mobile internet and facilitated by the African Free Trade Agreement, while outside expansion faces saturated global markets and inconsistent regulations and consumer behaviors. Overall, Totowaka plans to expand inside Africa to sustain long term growth while balancing profitability and managing risks of expansion.
The document analyzes the deodorant market and provides recommendations to improve sales of the Engage brand. It finds that Engage has 18% market share in the selected beat but could target more women. It provides insights into brand features and market shares. Analysis of outlet stock and sales identifies opportunities to increase facings, provide testers, and use promotions tailored to different outlet types like grocery stores and cosmetic shops to boost Engage sales.
Zara faced a decision about whether to upgrade its point-of-sale operating system. Currently it uses a stable but outdated DOS system with no online connectivity. Upgrading would modernize the system but could disrupt Zara's fast fashion business model which relies on quick response. A new system is recommended that maintains the stability and quick response of the current system while adding features like online connectivity between stores and headquarters to streamline operations and information sharing. Any change must not compromise Zara's ability to rapidly adapt to fashion trends.
Embracing Change - The Impact of Generative AI on Strategic Portfolio ManagementOnePlan Solutions
The rapid emergence of Generative AI (GenAI) presents a transformative challenge and opportunity for strategic portfolio leaders. This webinar delves into how GenAI is reshaping the landscape of strategic planning and execution. As GenAI technology infiltrates the workplace, it introduces substantial knowledge and skills gaps that can hinder the efficiency of strategic portfolio management (SPM) if not promptly addressed.
Oystar Hassia India is part of a multinational conglomerate that has been providing cutting-edge packaging solutions for over 40 years. They have over 550 machines installed globally and serve industries such as dairy, detergents, food, and agriculture. Oystar Hassia India aims to offer solutions that go beyond expectations and allow their customers to stay ahead of competition through modular, high-quality packaging machinery and services.
Hims & Hers is a multi-specialty telehealth platform building a virtual front door to the healthcare system.
Hims was incubated at San Francisco-based venture-builder, Atomic by founder & CEO Andrew Dudum, along with Jack Abraham in 2017.
Hims & Hers went public on the NYSE in January 2021 via a merger with special purpose acquisition company (SPAC) Oaktree Acquisition Corp. The deal, valued at $1.6B, brought the consumer telehealth and wellness company approximately $280 million in proceeds.
Read more: https://bestpitchdeck.com/himshers
An online survey of 1,000 Vietnamese women was conducted to study deodorant usage in Vietnam. The key findings were:
- Nivea, Rexona, and Dove were the top 3 most well-known brands. TV and trade marketing were effective awareness channels.
- Nivea dominated the market with 42% usage, followed by Rexona at 22%. 65% chose deodorants for their nice fragrance.
- 24% were dissatisfied that deodorants caused yellow/white stains on clothes. 76% applied deodorant 1-2 times per day.
- 89% purchased deodorant at supermarkets. 72% used roll-on deodor
Pitch Deck Teardown: Rootine's $10M Series A deckHajeJanKamps
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Marketing (Case Study about : Adidas and FedEx)ihab tarek
Adidas is a global sports brand known for innovative products and sponsorship of major sporting events. The document discusses Adidas' sponsorship of the 2012 London Olympics as a case study, describing their marketing strategies of using the Olympics platform to engage young consumers globally through social media promotion and events. Their goals were to associate their brand with the Olympics and teams, drive brand preference among youth, and become the most talked about sports brand in 2012.
Nappa Dori is a luxury leather goods brand founded in 2010 by Gautam Sinha that focuses on high quality leather products inspired by Indian aesthetics. The company works with artisans in Kutch, India who handcraft products using traditional techniques like katharni ka silai. Nappa Dori has established itself in the hospitality industry and counts many celebrities among its clients. It has grown to over 50 employees with an estimated $2.2 million in annual revenue while also supporting local artisans and charity organizations.
This is the pitch deck for angel round of funding for uGift.com.ua, the plug-and-play gift certificate solution for small and mid-sized businesses in Ukraine.
Nike is the world's largest supplier of athletic shoes and apparel. It was founded over 50 years ago and owns several other brands. While Nike dominates many sports markets, it faces challenges such as a declining basketball business and increased competition in women's athleisure. The document analyzes Nike's brand architecture, portfolio, extensions and revitalization efforts. It also compares Nike to its main competitor, New Balance, on their brand elements, marketing programs, and inventory. Recommendations are made to help Nike strengthen its brand against rivals.
The document discusses key trends shaping the Indian SaaS landscape over the next decade. Some of the main points are:
1) Software, and specifically SaaS, is the most attractive technology segment driving around 50% of value creation while only comprising 20% of enterprise spending.
2) Seven SaaS domains could drive a $500 billion market opportunity by 2025 for India.
3) The Indian SaaS ecosystem has potential to create $1 trillion in value and nearly half a million jobs by 2030.
4) Historically Indian SaaS companies have underinvested in growth compared to global leaders. Focusing more on growth could double the growth rate of the Indian S
This document provides recommendations for Dove's social media marketing campaign. It begins with an overview of Dove as a brand, noting their mission is to help women have a positive relationship with their appearance. The target audience is typically women ages 20-50. It then analyzes Dove's strengths like their large social media following, diversity, and innovative campaigns. However, it notes weaknesses like lacking recent market research and technological developments. Opportunities exist in e-commerce, social media growth, and being more interactive online. Competitors innovating with technology pose a threat. The document concludes with proposing a social media campaign to further Dove's brand goals.
The document provides a marketing plan for Pond's face wash. It includes a market and competitor analysis, objectives to gain 35% market share by 2020, and a strategy to position Pond's as a gentle yet effective face wash. Key tactics include line extensions, penetration pricing, promotions through colleges/malls, and a budget that aims to convert 40% of the target segment to purchasers.
Accel partners India - sample startup pitch deckPrayank Swaroop
This is a sample deck for helping startups to pitch to Accel or for that matter any other investor you are talking to. The idea is to have the key points in your presentation and a general structure for discussion.
Team Ramen, Bizmaestros'22, Final RoundAfnan Faruk
The document proposes launching a "DFG Club" campaign to promote the Surf Excel brand among 7-11 year old children. The campaign would establish DFG Clubs in schools that provide activities for children to explore and express themselves. It would also create an online platform for the clubs. The objectives are to give children an outlet beyond academics and build brand equity to increase regular Surf Excel usage. Key elements of the campaign include launching clubs in schools, holding reinforcement events, an explorers map and camp, and promotions through social media, YouTube and newspapers.
The document discusses consumer engagement marketing strategies for several Unilever brands in Bangladesh. It explains that consumer engagement marketing aims to actively involve consumers in co-creating marketing programs and developing long-term relationships with brands. Some key strategies discussed include establishing a clear brand voice, finding relevant engagement platforms aligned with brand purpose, and keeping consumer engagement at the core. Several Unilever brand engagement platforms are described, such as Clear Men's Football Tournament, Lux Superstar, and TRESemme Fashion Week, and how they aim to build brand equity and connect with target audiences. Current challenges for some brands like Surf Excel, Clear, Pepsodent, and Vaseline are also outlined.
This document outlines Team Ramen's marketing campaign plan for Ponds' Bright Beauty Serum Cream. The campaign has three phases:
Phase 1 involves launching a "Go Spotless" game on social media to promote the product's ability to remove dark spots. Phase 2 uses influencer marketing and video ads to target a wider audience. Phase 3 implements remarketing ads targeted using data from Phases 1 and 2.
The goal is to convert existing basic cream users to Ponds' serum by addressing dissatisfaction with current products and skin concerns. Key activities and performance metrics are identified for each phase to drive trial, adoption and repeat usage of Ponds' products.
Over the last decade, Bangladesh has experienced tremendous growth across various development indices fueled by its 'Digital Bangladesh' approach. This led to exponential growth in internet connectivity and usage, with the number of internet users growing from 1.5 million in 2006 to over 54 million currently. Major drivers of internet adoption were the launch of high-speed 3G/4G networks and affordable mobile data plans. As a result, Bangladesh ranks highly for affordable internet access globally and among South Asian nations. While the digital boom provides brands new opportunities, maintaining consumer attention is challenging as attention spans have decreased to just a few seconds. Therefore, brands must find innovative ways to engage internet users within very short windows.
The document discusses changes in media consumption in Bangladesh over the past 3 years due to the COVID-19 pandemic and increasing digitization. TV viewership has slightly decreased while internet usage has skyrocketed. Younger urban audiences are moving away from local TV channels and toward foreign channels like those from India. Newspaper readership and circulation have also declined significantly. The document outlines the functional benefits and purposes of six Unilever brands - Pepsodent, Vaseline, Pond's, Rin, Horlicks, and Dove - and asks candidates to design a non-traditional marketing campaign for one of the brands using multiple touchpoints to drive marketing pillars like reach, salience, and persuasion.
HSBC'22 Internationals Case, Final RoundAfnan Faruk
PayMe was a popular mobile payment app in Hong Kong with over 2.6 million users. While successful in peer-to-peer payments, its expansion into payments from consumers to merchants proved difficult. PayMe's CEO and CMO were considering how to grow both the consumer and merchant side of the business to increase monetization. They faced challenges from competitors like Alipay and WeChat Pay and needed to present a strategy to PayMe's board.
Team Ramen, HSBC'22 Internationals, 1st RoundAfnan Faruk
The document lists 4 names: Afnan Faruk, Institute of Business Administration, University of Dhaka, Sadman Sakib Syed Shadab Abdullah Azwad. It appears to be listing individuals and their affiliations but provides no other context.
Team Ramen, HSBC'22 Nationals, 2nd RoundAfnan Faruk
Team Ramen consists of 4 members: Sadman Sakib Pantho, Abdullah Azwad Rafeed, Syed Shadab Tajwar, and Afnan Faruk. The team is made up of 4 individuals with different names listed. This document provides the names of the 4 members that make up the team.
The document provides an overview of RedX Cargo, a logistics company owned by ShopUp that provides various shipping and delivery services. It discusses RedX's target market as large enterprises requiring logistical solutions from first to last mile delivery. The document proposes rebranding RedX Cargo and developing a communication strategy targeted at large enterprises. It includes an action plan to attract, convert, nurture and strengthen relationships with enterprise customers, as well as timelines, financial projections, and KPIs to evaluate the strategy.
Team Ramen provides conversational commerce solutions through its platform MyAlice. It focuses on e-commerce customer service, chatbots, ticketing systems and live chat. To address gaps in communication and awareness, it plans to refocus marketing on DTC businesses in Asia Pacific and MENA through community building, partnerships, thought leadership and a campaign highlighting women entrepreneurs. Key actions include redesigning the website funnel, educating through meetups and live sessions, capturing leads through an interactive website, testimonials and a referral program. Progress will be monitored based on metrics like user demographics and engagement.
Team Medallion, CFA Research Challenge'22, Final RoundAfnan Faruk
The document summarizes a research report on Renata Limited, a Bangladeshi pharmaceutical company. The report issues a "HOLD" recommendation for Renata stock, with a target price representing a 0.36% potential upside. While Renata has a sustainable business model and strong governance, its current stock price is not optimal for entry given high valuation multiples. The report cites Renata's attractive domestic market growth prospects balanced against increasing competition, its strategic shift toward chronic care drugs, and its global expansion plans as key considerations for the recommendation.
Team Medallion, Optimity'21, Final RoundAfnan Faruk
Team Medallion's investment philosophy focuses on building a strong core portfolio that is protected from uncertainties, while also seeking out opportunities from market inefficiencies. They use a top-down and bottom-up approach to stock selection, first analyzing macro trends, industry dynamics, and individual company fundamentals. Their valuation models are tailored to each sector based on growth prospects and dividend payout ratios.
Team Medallion holds 66% of the tobacco market in Bangladesh and generates most of its revenue from local cigarette sales and tobacco exports. It focuses on the top 3 market segments which have higher prices and profit margins. While it has a strong market position currently, regulations are expected to get stricter due to health concerns. Domestic sales may plateau so the company is expanding export capacity to drive future growth. Efficiency gains and price increases can help offset rising costs from inflation. The valuation ranges from 605-661 BDT per share based on dividend discount and DCF models.
VinFast is a Vietnamese automaker that is developing an electric vehicle strategy to enter the US market. They have established US headquarters in California and plan to open showrooms in 2022. VinFast aims to capture 1% of the large US automotive market by 2025. However, entering the competitive US market presents challenges for a new brand from Vietnam. Key priorities for VinFast's go-to-market strategy include developing brand awareness in the US, positioning their electric SUV models competitively, establishing distribution and service networks, designing an excellent customer experience, pursuing strategic partnerships, and implementing effective promotion.
Team Medallion, Creative Shock'21, 2nd CaseAfnan Faruk
The goal of the communication campaign is to portray Eskedar Coffee bar as a bridge for cultural exchange to encourage social integration. The target audience are consumers willing to discuss cultural exchange and social issues openly. The campaign will focus on sharing personal stories through the hashtag "#shadesofcoffee" to increase cultural awareness and emphasize the need for social integration by highlighting different shades of life experienced by refugees and minorities.
The document provides background information on Eskedar Coffee, a social business founded by a refugee in Lithuania that aims to help refugees integrate into society through coffee. It outlines the company's mission, products, services, audience and future plans. It then tasks the reader with developing an unconventional and low-cost communication campaign for Eskedar Coffee to raise awareness of the brand and social issue in the European market. The campaign must be presented in two parts: 1) a communication brief and 2) a 3-minute pitch video or script outlining the campaign idea.
A philanthropic investor has provided $660 million to build a land-based recirculating aquaculture system (RAS) facility to produce salmon sustainably. The facility will be built by the non-profit organization Oceans for the Future in the country of Metroland. Three potential districts were identified for the facility's location. The facility aims to produce 40,000 metric tons of salmon annually by 2025, generate $600 million in cumulative profit by 2030, and satisfy environmental, social, and governance (ESG) criteria.
The document provides background information on the 2021 Cornell Emerging Markets Institute Case Competition. It discusses Totowaka Inc., an e-commerce platform operating in 10 African countries that faces financial inconsistencies and challenges to its business model. Participants are tasked with recommending Totowaka's next steps to maintain its leading position in the African e-commerce sector and prepare for competition from local and international players. The document outlines guidelines for submitting proposals and pitching solutions. It also provides context on Africa's growing population, economies, and e-commerce opportunities across different regions to help inform recommendations.
The document provides information about the 2021 Cornell Emerging Markets Institute Case Competition. It discusses the theme of building the future on ESG excellence and addresses challenges that emerging markets companies face from the COVID-19 pandemic. The case competition asks teams to advise Totowaka Inc, an e-commerce platform in Africa, on securing its financial future. Guidelines are provided for submitting proposals and pitching to finalist teams. Background on Totowaka and the African market is also given.
Team Ramen, Cornell'21, Intra Round (IBA)Afnan Faruk
The document provides an overview of IndiPharmaCo, a major Indian pharmaceutical company. It discusses issues with IndiPharmaCo's current supply chain model, including high dependence on China for raw materials and overreliance on exports to the US market. The document then presents alternatives and a proposed solution to address these issues in both the short and long term. In the short term, the solution focuses on prioritizing high-demand markets, leveraging existing suppliers, and optimizing logistics. In the long term, it recommends a decentralized approach through market-specific strategies, diversifying sourcing partners, and expanding into emerging markets through regional hubs. Detailed plans of action and contingencies to combat risks are also
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
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BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
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The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs