This document discusses creating an advertising campaign to promote blood donation in Northern Ireland. It notes that only 6% of the population currently donates blood, though donations can help save up to three lives. The document outlines plans to create posters and brochures to place around Magee College campus and give donors stickers labeling them "Hero for a Day" to promote sharing photos on social media. The goal is to showcase the positive impact of donation and encourage more people to donate blood.