The document proposes a Facebook marketing campaign for the Information Systems program at NUS School of Computing. The campaign aims to raise awareness of the IS program and brand NUS and SOC. It involves launching an IS Facebook page and holding a multi-phase contest to encourage participation and viral sharing. Phases include designing an IS t-shirt and taking photos with the winning design. The goal is to achieve mass participation and viral propagation while promoting IS courses. The total estimated cost is under $10,000.

1. Team IS Possible
Lee Tik Rung
Shaun Lim
Tan Chun Siong

2. How do you want to Sell?

3. The Journey of IS

5. Premium
Brand

7. Why Facebook?
Most visited site in Singapore
921,980
Users between the ages of 14 and 25
FACEBOOK MARKETING CAMPAIGN

8. OBJECTIVES
FACEBOOK MARKETING CAMPAIGN

9. Awareness of Information Systems (IS) program
offered by NUS School of Computing.
Branding of NUS, SOC, IS.
FACEBOOK MARKETING CAMPAIGN

10. Create channel to reach potential IS students, and to disseminate
relevant information and promote NUS, SOC, IS courses/modules.
Interact quickly and informally with Facebook users.
FACEBOOK MARKETING CAMPAIGN

11. Proposed Campaign
Launch NUS SOC IS Facebook Page.
Announce Multi-phased, Multi-category contest
aimed at encouraging mass participation and
viral propagation.
FACEBOOK MARKETING CAMPAIGN

12. Phase 1
Invite people to create a fun, attention-getting
design to be used for a IS tee shirt.
Upload designs to IS Facebook Page.
Best design wins a Apple 17inch Macbook Pro.
Best design determined in Phase 2.
FACEBOOK MARKETING CAMPAIGN

13. Winning design will be used for IS tee shirts
that will be key to a subsequent campaign.
FACEBOOK MARKETING CAMPAIGN

14. Phase 2
Invite people to download and print their
favorite design on A4 size paper/card.
Take a picture with the printout and upload to
IS Facebook Page.
The design with the most number of submissions
wins best design.
FACEBOOK MARKETING CAMPAIGN

15. Phase 2
Pictures can be uploaded to the various categories:
Female
Male
Group
The picture with the most number of likes in each
category wins an Apple 16G 3G iPad.
FACEBOOK MARKETING CAMPAIGN

16. 10 randomly chosen people among those who like a
picture will win an Apple iPod Shuffle.
FACEBOOK MARKETING CAMPAIGN

17. ACHIEVING
MASS PARTICIPATION
AND
VIRAL PROPAGATION
FACEBOOK MARKETING CAMPAIGN

18. all participants receive news updates.
FACEBOOK MARKETING CAMPAIGN

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FACEBOOK MARKETING CAMPAIGN

20. Total Cost?
< $10,000.
FACEBOOK MARKETING CAMPAIGN

21. What’s next?

22. Where do you want to go?

23. Walk your own journey

24. 1 2 3

28. Highest Votes Wins
1 10 10,000

29. What is it for me?

30. 1 2 3

31. What is in it for NUS?

32. Free marketing in
the physical world

33. Continuation of Efforts

34. Positive emotion
about the brand