Team 20: Threat Attack: AI Cyber Security Company Decision making Analysis: The very first function of management as far as information security is concerned is to ensure that the company's data is safe. Cybersecurity can put a company is a compromising situation, make it pay millions or even cause irreparable damage to a company. For instance, Target paid a whopping $18.5 million in the settlement because of cyber attacks (Jalali, Siegel & Madnick, 2019, March). The management should be at the forefront of protecting such losses. The management should also ensure that there is data confidentiality, availability, and integrity. It was also important to use the benchmark with other security companies while setting the price. The period set for test Machine learning and testing for the Defense system is appropriate because the users will be familiar with the system after four or more months. Recommendation for improvement: For a startup, there is a need to consolidate strategies to ensure that you don't run many programs that will need finances while the company is still young. For instance, you can only have two strategies per column on the adoption strategies. As a startup, the idea of acquisitions should also wait, unless you want to be acquired by an established company such as AVAST or IBM. Innovation Analysis: First, creating a security system that works with AI, and AR among other systems is a great innovation. Secondly, the product allows customers to know that something is wrong in their system before a cyber-attack is finally executed. This will be a real deal for companies and individuals because the rising cybersecurity threats are a concern to many institutions who are losing millions of dollars. Lastly, the use of complex mathematics and machine learning will allow the product to detect threats in real time. Recommendation for improvement: The time it takes to install this product is a concern. There is a need to benchmark with other established cybersecurity companies such as AVAST and McAfee to reduce the installation time. For example, with AVAST, it takes just 2 to 3 minutes to download and install it on your device. Also, the team should ensure that the product protects major threat routes such as web security and email. Most attacks are through email by use of malicious attachments and phishing emails as well as unsafe URLs. Management Analysis: The blend in the team I charge of the company is amazing. For instance, Melina Samuel, who is a professor of Applied Probability, will help in the creation of complex mathematical problems, Vishal Patel will deal with AI solutions and AI technology, Katherine King will be in charge of marketing to ensure that the company is successful and Chris Cha will head the team as the CEO. With such experience, the company is most likely to succeed and be a force to reckon in the Cyber Security Industry. Recommendation for improvement: The management should organize training with their to.

1. Team 20: Threat Attack: AI Cyber Security Company
Decision making
Analysis: The very first function of management as far as
information security is concerned is to ensure that the
company's data is safe. Cybersecurity can put a company is a
compromising situation, make it pay millions or even cause
irreparable damage to a company. For instance, Target paid a
whopping $18.5 million in the settlement because of cyber
attacks (Jalali, Siegel & Madnick, 2019, March). The
management should be at the forefront of protecting such
losses. The management should also ensure that there is data
confidentiality, availability, and integrity. It was also important
to use the benchmark with other security companies while
setting the price. The period set for test Machine learning and
testing for the Defense system is appropriate because the users
will be familiar with the system after four or more months.
Recommendation for improvement: For a startup, there is a need
to consolidate strategies to ensure that you don't run many
programs that will need finances while the company is still
young. For instance, you can only have two strategies per
column on the adoption strategies. As a startup, the idea of
acquisitions should also wait, unless you want to be acquired by
an established company such as AVAST or IBM.
Innovation
Analysis: First, creating a security system that works with AI,
and AR among other systems is a great innovation. Secondly,
the product allows customers to know that something is wrong
in their system before a cyber-attack is finally executed. This
will be a real deal for companies and individuals because the
rising cybersecurity threats are a concern to many institutions
who are losing millions of dollars. Lastly, the use of complex
mathematics and machine learning will allow the product to
detect threats in real time.
Recommendation for improvement: The time it takes to install

2. this product is a concern. There is a need to benchmark with
other established cybersecurity companies such as AVAST and
McAfee to reduce the installation time. For example, with
AVAST, it takes just 2 to 3 minutes to download and install it
on your device. Also, the team should ensure that the product
protects major threat routes such as web security and email.
Most attacks are through email by use of malicious attachments
and phishing emails as well as unsafe URLs.
Management
Analysis: The blend in the team I charge of the company is
amazing. For instance, Melina Samuel, who is a professor of
Applied Probability, will help in the creation of complex
mathematical problems, Vishal Patel will deal with AI solutions
and AI technology, Katherine King will be in charge of
marketing to ensure that the company is successful and Chris
Cha will head the team as the CEO. With such experience, the
company is most likely to succeed and be a force to reckon in
the Cyber Security Industry.
Recommendation for improvement: The management should
organize training with their top customers to teach them on the
basics of cybersecurity. They should also update the system
regularly.
Motivation
Analysis: The first motivation is from the selected management
team. Having such top and experienced personalities will give
the company the motivation to succeed. You also chose the best
industry where there is healthy competition with each company
having a considerable share of the market. This will motivate
the management to know that there is a likelihood of them also
getting their share. The last motivating factor is that technology
is here to stay and is evolving day and night. Many people,
startups and established companies are shifting from paperwork
to computers. This is an assurance that the market will continue
to grow and the company will surely succeed.
Recommendation for improvement: You should include
strategies that will help in motivating the employees that shall

3. help in the day to day running of the company.
References
Jalali, M., Siegel, M. & Madnick, S. (2019, March). Decision-
making and biases in cybersecurity capability development:
Evidence from a simulation game experiment. Retrieved from
https://www.sciencedirect.com/science/article/pii/S0963868717
304353
Defense Attack
AI Cyber Security Company
Team 20
The problem: Cyber Data Breach is on the Rise
Customer Pain Points
● Cyber attack is on the rise, protection
is a must
● Cyber attack is costly to firms
● Cyber breach damages consumer
trust and firm’s credibility
● Threat can come from within the

4. network
Mission Statement:
We fight cyber security in the same
way our immune system fights
diseases
The solution
● Detects abnormal behavior and
fights back in real time
● Easy and fast installation (1-2
hours)
● Scalable to over million devices
● Works with sophisticated
systems like AR, AI and others
The Product
An AI cyber system that uses machine
learning and mathematics to detect
abnormal behavior within a system.

5. Our product gives our customers the
leverage to take action before data is
breached.
How it works
Step 1
AI learns and
understand what
constitute as a
threat
Step 2
Complex probability
methods calculate
probabilities in the
light of evidence
Step 3
If abnormal behavior
is detected an alarm
is sent off to all
devices within the
network
The Team

6. Melina Samuel
PhD Mathematics
MIT Professor of
Applied Probability
Vishal Patel
PhD Artificial
Intelligence
Katherine king
Chief Marketing
Officer
Former Facebook AI
Research and
Technology Manager
Former CMO of 5 IPO
Startups
Chris Cha
Chief Executive
Officer
Former Microsoft CEO
with over 10 years of
experience

7. The Customers - Industry Breakdown
The Customers
Any company that has connected devices is vulnerable to cyber
attacks
● Tech companies, such as Facebook, LinkedIn, Amazon,
Google, etc...
● Educational Institutions
● Financial Institutions
● Startups and small businesses
● Institutions with low system maintenance
Business Model
No partners yet -Build team
-Marketing strategy
-Long/short term
strategies
-
-Prevent and reduces
the number of
successful cyber
attacks
-Reduces the amount
of downtime suffered

8. from attacks
-Reduces the amount
of money lost from
attacks
-Customer Service
-Premium membership
Beneficial Program
-US Financial
institutions
-US Health
Institutions
-US Education
Institutions
-Emerging Make
Price will be determined on the basis of market price
and service provided
-Monthly service fee
-Add on premium services
-AI Engineers
-Industry expertise
consultant
-Tech events
-Send demo to
business
developers
Pricing

9. Monthly Service Fee
● Professional
● Enterprise
Monthly Service Fee
● Large Institutions
Professional - UP to 5 devices
$100
Enterprise - Up to 25 devices
$1000
Large Institutions - 50 and up
Starting at $10,000
Beachhead Market
- Small
State/Municipal
Banks
- Small Hospital
- Agricultural cities
- Emerging countries
-
TAM: (large institutions budget)
SAM

10. SOM:(small banks cyber security budget)
Financial
-Need a seed round of $510K
-Patent initial $10K
-3 AI Engineers $300K
-Fixed/Variable cost $50K
-Founder Salary $50K
-Operation cost $100K
First Year Projection
(¼% IBM Sales)
$41 Mil
Business Model
October 2019
Startup.
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
October 2019
Hire Employees.

11. Business Model
April 2020
Machine learning system test.
December 2020
Coalescing two
systems
October 2020
Attack Defense system
test
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Business Model
February 2021
Alpha test of the
product
April 2021
Alpha test closed; Beta test of
the product; Collecting
current cyber security
information
December 2021
AI Cyber Security
system V1.0 release

12. October 2021
Beta test closed; Keep
Collecting current cyber
security information
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Adoption Strategy
Awareness Consideration Research Selection Purchase Delivery
-Trade industry
events
-AI research
events
-Startup
conventions
-Search engine
marketing
-Tech
innovation
events
-Industry online
media programs
-Our Website
-Social Networks
-Partner events
-Demos
-Company
brochure
-Trials

13. -Analyst reports
-Customer
reference
program
-Contracts
-Pricing
-Customer
references
-Installation/
support
program
-Customer
reference
program
-Training/educa
tion
Adoption Strategy - GROWTH
Acquiring Customers Keeping Customers Staying Competitive
-Funnel Top audience for email
lead generation purposes
-Incentive program for HR and
office managers
-Use 3rd party data to construct
look alike across customer
segment
-Expand current marketing
strategy to include look alike
-Dedicated account executives to

14. cater to high profile customers
(Dinners, VIP event tickets, etc.)
-Effective and reliable tech
support
-Loyalty programs
-Ongoing software update
-Strategic acquisitions
-Loyalty programs
Competition/Market
Competition
Top 5 Competitors: (57.99%)
● AVAST.(15.12%)
● McAfee.(12.73%)
● Malwarebytes.(10.38%)
● Bitdefender.(10.19%)
● ESET.(9.57%)
● IBM (8.2%)
Q & A

15. References
[1] Crane Crane, “80 Eye-Opening Cyber Security Statistics
for 2019”. SSL store, April 2019
<https://www.thesslstore.com/blog/80-eye
-opening-cyber-security-statistics-for-2019/> Mar 2019
[2] “Market share held by the leading Windows anti-malware
application vendors worldwide, as of January 2019”
Statista.com ,
Technology &
Telecommunications<https://www.statista.com/statistics/271048
/market-share-held-by-antivirus-
vendors-for-windows-systems/> Mar 2019
[3] “Rising Number of Cyber Attacks Against the Federal IT
Infrastructure” CybersecurityMarket.com, June 2015
<https://www.cybersecurit
ymarket.com/?p=37> Mar 2019
https://www.thesslstore.com/blog/80-eye-opening-cyber-
security-statistics-for-2019/
[4] Marc Toussaint, “Artificial Intelligence:Probabilities”
<https://ipvs.informatik.uni-stuttgart.de/mlr/marc/teaching/14-
ArtificialIntelligence/10-probabilities.pdf> Mar 2019
[5] “Cyber Security Market Size and Share | Industry Report,
2019-2025. (n.d.)” Grandviewresearch.com May 2019

16. <https://www.grandviewresearch.com/industry-analysis/cyber-
security-market> May 2019
[6] Alto, P. “Media alert: Rising cyber-security threats fuel
9% growth in global security market in Q3 2017”. Dec
2017<https://
www.canalys.com/newsroom/media-alert-rising-cyber-security-
threats-fuel-9-growth-global-security-mark
et-q3-2017> May 2019
[7] “Global Artificial Intelligence-based Cybersecurity Market
2018-2022 | Rising Adoption of Chatbots to Boost Growth |
Technavio.” June
2018<https://www.businesswire.com/news/home/201806110058
07/en/Global-Artificial-
Intelligence-based-Cybersecurity-Market-2018-2022-Rising>
May 2019
https://ipvs.informatik.uni-stuttgart.de/mlr/marc/teaching/14-
ArtificialIntelligence/10-probabilities.pdf
https://ipvs.informatik.uni-stuttgart.de/mlr/marc/teaching/14-
ArtificialIntelligence/10-probabilities.pdf