This document discusses the importance and role of traffic engineering in transportation project development and operations. It argues that traffic engineering is often neglected and should have the leading role in determining the scope and functional design of transportation projects before construction design. Specifically, it summarizes that traffic engineering is focused on ensuring smooth traffic flow, desired levels of service, safety, and cost-effectiveness for users. However, it notes that in many places traffic engineering is an afterthought and not integrated into the initial planning and design process for highways and other transportation facilities. The document advocates for traffic engineering to have greater leadership and influence over project development.