Td Part 2
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The document outlines a multi-part media campaign with the goal of creating awareness and hardship in Sri Lanka. It discusses producing a 5-part episodic script targeting the lingerie industry, developing a website, and future plans to target the tourism industry. It also proposes producing a documentary and feature film based on true stories to be the most effective parts of the media strategy.
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Td Part 2
- 1. Next Steps A five part episodic script has been written code named 'NO BLOOD FOR PANTIES' that targets the lingerie manufactured in Sri Lanka and sold primarily under the Victoria Secret brand name. A production budget with projected costs of $80,000 US is being solicited. A web site with social networking capabilities is being developed under the name/URL thetamildiaspora.com.
- 7. We are ready to produce the five part series beginning Sunday November 30, with the goal of releasing the first episode Tuesday December 8, with subsequent episodes released in two day periods.
- 9. The possibility of having this campaign itself be covered by mainstream news and journalistic outlets and the blogosphere is real and can generate momentum that leads into 2010 so awareness grows in the west and the governments in the west move towards sanctions and SL is shamed into action.