The document introduces gift collections from The Gift of Choice that allow the recipient to select their own gift within a designated budget and collection level. The collections range from $30 to $1000 and are designed to fit any occasion or lifestyle. Gifts can be ordered and delivered within 3 days and come with a 180-day satisfaction guarantee and no expiry dates on gift cards. The goal is to give the gift of choice and increase the perceived value of the gift for the recipient.