Press kit for S.E. Day

1. The
Graceful
Negotiator
&
Personal
Finance
Expert
HOST, SPEAKER
AUTHOR & SPOKESPERSON
Media Kit

2. It is my pleasure to introduce S. E. Day, the graceful negotiator, personal finance expert,
author, speaker, host, and spokesperson. Using his own experience and knowledge in
personal/business finance and sales negotiating, S. E. strives to be a voice of advocacy for
the misinformed by continuously researching topics that matter most to consumers‟
wallets and providing practical knowledge and advice to help improve the lives of the
fading middle class.
S. E. is the author of 2 books and will complete his 3rd book titled, The Graceful Art of
Negotiations in March 2012. He has published and contributed to hundreds of articles in
national publications and online periodicals such as Credit Union Times, Credit Union
Journal, Nationwide Insurance Magazine, Fox Business News, Examiner.com, Mint.com,
Bankrate.com, Black Enterprise Magazine, and Atlanta Business Journal (cover).
S. E. has been a personal finance and negotiating expert for Daytime TV, a nationally
Syndicated weekday show. S. E. has been interviewed by news station throughout the
country on issues such as vehicle negotiations, personal finance, and consumer protection.

3. S. E. was the November 2011 cover for FOCUS magazine and recognized as
„Tampa‟s Newest and Most Engaging Consumer Advocate.” He has been
previously recognized in Who‟s Who in Black Atlanta Magazine (2006 &
2007). Being a staunch credit union advocate, S. E. will become the new face
of Grow Financial Federal credit union as their official spokesperson in January 2012.
S. E. is the host of a weekly radio talk show, The Legally Steal Show, where he broaches
issues and topics affecting the financial lives of his audience. A regular segment of his
show includes interviewing other experts, authors, and celebrity guests to bring a sense of
connectivity to his listening audience while providing practical, usable information.
S.E. is also a small business champion who advocates entrepreneurism.
S. E. is available for media appearances, speaking engagements, panel, interviews,
and hosting & spokesperson opportunities. It will be my pleasure to
collaborate with you to share S. E.‟s messages.
Please feel free to contact me at 813-379-7248 or kim@legallysteal.com.
We appreciate the opportunity!
Thank you and warm regards,

4. Originally written in 1999 as a promotional text for the vehicle
negotiation buying firm, How To Legally Steal Your Next Vehicle &
Save $1000s was revised in 2009 as a stand-alone, consumer
informational guide that provides effective car buying negotiating
techniques. The book provides real-world tactics, techniques, and
strategies that will allow the consumers the tools needed to successfully
negotiate the purchase price, trade-in value, interest rates, finance
charges, and insurance rates for their new vehicle purchase, thus saving
themselves thousands of dollars.
Mr. Day‟s second book, The Negotiating Experience, Your Car Deal
Your Way! was written specifically for the credit union industry and its
members. The Negotiating Experience discusses the challenges
associated with purchasing a vehicle and teaches members the auto
industry‟s insider tricks of the trade. The book uses six thought-
provoking chapters to diminish the fears of car-buying and empower
members to negotiate better and purchase smarter while savings
thousands of dollars and financing a lower amount. It teaches how to
avoid the 4-Square Car Trap.

5. Television
•Daytime TV (NBC Nationally Syndicated)
•Daytime TV (Expert Guest)
•Daytime TV (Finance Expert)
•ABC News 15 (Phoenix, AZ)
•The Bobby Hurd Show (Atlanta, GA)
•Friends and Neighbors (Atlanta, GA)

6. Radio
•The Legally Steal Show (Host) WTAN 1340
•Talk Sarasota WTMY 1280AM
•Si-Man in the Morning KISS- 104 (Resident Car Expert
•Porsche Foxx Show V-103
•Derrick Harper Morning Show Foxie 107
•Ryan Cameron Morning Show Hot 97.5

7. Click on the speaker icon to hear the broadcast
Interview w/ Wes Strickland of Grow Financial – Credit Unions
Interview w/ Heath Kellerman – Credit Building
Interview w/ Vivian Gaspar – Debt
Interview w/ Shawn Gilfedder – Bank Transfer Awareness Month
Interview w/ Gail Rosen, CPA – Taxes

8. Executive Women‟s Committee (Centre Club), Tampa. FL (Motivation & Women in Business)
The Georgia Fatherhood Program , Lawrenceville, GA (Diversity & Leadership)
Atlanta-Christian College, East Point, GA (Entrepreneurism & Transitioning/Careers)
Gwinnett Technical College, Lawrenceville, GA (Diversity & Leadership)
National Association of Female Executives, Atlanta, GA (Leadership Synergies)
The Fulton County Business Incubator, Director, College Park, GA (Entrepreneurism/Networking)
Atlanta Association of Insurance Women, Atlanta, GA (Sales Motivation & Inspiration)
Fulton County Public Schools, Atlanta, GA (Youth Entrepreneurism & Careers)
Gwinnett Chapter of Women‟s Council of Realtors, Lawrenceville, GA (Networking /Marketing)

9. Hard Knock Life Series, presented by the Atlanta-Fulton Public Library (42 seminars)
(Leadership/Motivational/Entrepreneurism/Diversity/Careers/Credit & Financial Issues)
University of South Florida, Tampa, FL (Super Bowl 43 NFL Career Expo)
Expert Panelist (Entrepreneurism & Careers)
Georgia Business Economic Expo 2001, Atlanta
Expert Panelist (Business Relations)
Atlanta Business Expo, Atlanta Civic Center
Expert Panelist (Business & Leadership Synergies)
1st Choice Credit Union, Sheila Montgomery, President
(Credit & Financial Management/Staff Develop/Financial Negotiations)

10. Cyndi Edwards, Daytime Host, WFLA-TV Sharmen Lane, Motivational Speaker, Author and Radio Host,
SharSpeaks LLC
“I had the pleasure of doing a TV segment with SE. Not only is
he articulate and personable, he's a natural in front of the camera! “I recently had the pleasure of being on SE's radio program
SE made my job easy. He's an absolute pleasure to work with.” and I must say it was a truly great experience. His fun and
conversational style was wonderful and I felt like I was talking
Edgar Bateman III, Director of Business Development, to an old friend as opposed to being interviewed. If you don't
Debate Enterprises LLC already listen to his program, you need to. Thank you SE for
being a great host. I look forward to connecting with you
“SE Day is an effective and successful deal maker. He has again soon!”
an uncanny ability to get the deal done whether negotiating
your next automobile purchase or by creating a synergistic Sherida Ferguson, CFP®, CEBS, AWMA,
corporate partnership. SE is the person to call if you want to Investment Advisor Representative, Principal Financial Group
get the deal done and do efficiently and ensure all parties
maximize all opportunities.” “I referred S.E. to a company for a marketing project and
observed his presentation. He was excellent! He is knowledgeable,
Tina Bubb, Owner, 3Bs Bubbs Biz Basics LLC personable, and does his homework. I recommend anyone who
is looking for a unique marketing project, trainer or speaker to
“SE Day is an awesome speaker. His presentation to the group of contact him.”
executive women was both informative and entertaining. He has
a wealth of knowledge and is willing to share it. I just started Debbie Lundberg, Principal, Author, Trainer, Speaker,
reading his book and I cannot wait to „Legally Steal‟ my next Coach, Chair CPS-3, Debbie Lundberg Life & Business
car!” Coaching
“SE Day has boundless enthusiasm, interest and drive to get you
the information, education and appreciation for all you can do
when
buying a vehicle! SE spoke to a group I am a part of, and clearly
everyone was blown away by his expertise and sharing nature.
Thank you, SE!!”

11. Mr. Day is a respected and sought after, professional speaker and best-selling author
with more than twelve years of public speaking experience and more than twenty years
of professional negotiating and personal/business finance experience. Mr. Day is often
requested to present his speaking and training series titled, The Graceful Art of
Negotiations, which teaches his audiences how to alleviate fear to turn a “no” to a “yes”
in sales through effective negotiation.
A U.S. veteran and former military officer, S. E. utilizes his prior knowledge and
experiences as a seminar facilitator and presenter to effectively communicate with his
audience. As an award-winning salesman and law enforcement officer who employs
highly effective verbal and nonverbal negotiating techniques, Mr. Day has found
effective means of educating his audiences through his talk show, keynote addresses,
and training seminars.
S. E. is also his voice to voice over projects as a voice over talent and radio show host.
Please visit the website of the Legally Steal Show at www.legallystealshow.com for
more information about shows, guests, and topics. You can also visit the official
speaker and voice over website for Mr. Day at www.thenegotiatingexperience.com.

12. Education
Southern New Hampshire University
Manchester, New Hampshire
Master of Science, Community Economic Development
Specialization in Developmental Finance April 2006
National Federation of Community Development Credit Unions
Manchester, New Hampshire; Madison, Wisconsin
Community Development Credit Union Institute
Diploma, Credit Union Board Management (3 yrs) August 2005
Georgia Public Safety Training Center
Forsyth, Georgia
Diploma, POST Certified Officer April 1995
Mississippi State University
Starkville, Mississippi
Bachelor of Arts, Political Science May 1992

13. Licensure/Certification
Used Motor Vehicle Dealer UCAR033687 March 2002
Peace Officer Standards & Training (P.O.S.T.)
Military Experience & Education
Veteran, U.S. Army
Persian Gulf War 1991 (SW Asia)
United States Army Officer‟s Military Police School
Fort McClellan, Alabama
Diploma,
Officer Basic Course, September 1990
Officer Advanced Course, April 1993

14. Employment History
Host/Executive Producer
The Legally Steal Show, Inc est. July 2010
Tampa, Florida 33609
CEO/Chairman
The Nation‟s Premiere Ethnic Golf Club, Inc est. January 2009
Tampa, Florida 33609
CEO/Senior Managing Member
S. E. Day & Associates, LLC est. November 2003
Atlanta, Georgia 30344
President & CEO
SEDA Development Corporation est. February 2005
Atlanta, Georgia 30331 Closed December 2007

15. President/CEO
Automotive Liaison Services, LLC est. Dec. 1997
Atlanta, Georgia 30344 / sold July 2005
Owner/General Manager
Kalen Automotive Group, LLC est. May 2002
College Park, Georgia 30349 / sold July 2005
Professional Non-Profit Experience
Director
Wheels of Success, Inc 2011 to Present
Vice President & Co-Organizer, Board of Directors
South Fulton Community Credit Union 2001 to 2008