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Sponsorship Prospectus
TBEX
NORTH AMERICA
Oct 28-30, 2015
Fort Lauderdale, FL
50%of travel companies attribute direct
bookings to social media (Media Bistro)
87% of travelers use the internet for
most of their travel planning (Sprout Social)
Where the
TRAVEL INDUSTRY
& TRAVEL BLOGGERS
Connect
Founded in 2008, TBEX is the world’s largest conference
and networking event for online travel journalists and
travel industry companies. TBEX Europe attracts 800+
delegates from across the globe and is simply the
best opportunity for DMO’s, travel brands, PR firms
and their clients to engage with the most influential
travel bloggers and leading digital Content Creators.
76%of people think companies lie
in advertisement. New Media
sources are rapidly rising
in trust, up 75%
*Edelman Trust Barometer
Put simply, consumers trust
bloggers more than they trust
brand marketing. The world’s
leading travel bloggers are
waiting to meet you
here at TBEX.
Countries Represented
BY TBEX ATTENDEES:
ENGAGE THE INFLUENCERS
This is your chance to:
•	 Develop new business relationships with hundreds of
online influencers
•	 Create organic content marketing opportunities
•	 Tell your brand or destination story through blogs,
•	 photos, video & social media
•	 Reach targeted demographics for your inbound
marketing plan
•	 Recruit top level bloggers to create content for
your brand
O C T O B E R 2 8 - 3 0 , 2 0 1 5 	 F O R T L A U D E R D A L E , F L
w w w . t b e x c o n . c o m
Australia
Austria
Bangkok
Belgium
Belize
Brazil
Bulgaria
Canada
China
Cyprus
Czech Republic
Denmark
England
Egypt
Finland
France
Germany
Greece
Hungary
India
Indonesia
Ireland
Israel
Japan
Jordan
Italy
Luxembourg
Mexico
Montenegro
Morocco
Netherlands
New Zealand
Norway
Philippines
Poland
Portugal
Republic of Korea
Romania
Russia
Slovakia
South Africa
Spain
Sweden
Switzerland
Thailand
Trinidad & Tobago
Turkey
UK
United Arab Emirates
USA
Get Results
By meeting face-to-face with hundreds of bloggers and content creators,
you’ll see immediate results and long-term benefits as these influencers
deliver your message to millions of consumers - the targeted end-users that
you want to reach.
Cost Efficient
Our team can assist you in creating a custom sponsorship that works for
your ultimate goal and ROI, while minding your budget.
New Markets
Whether your company has a social media strategy in place or is just
beginning to recognize this important marketing tactic, TBEX can assist in
raising your profile immediately.
88%say blogs influence final travel
choice
Travel Content Usage Survey 2013
-Gary Bembridge
w w w . t b e x c o n . c o m
O C T O B E R 2 8 - 3 0 , 2 0 1 5 	 F O R T L A U D E R D A L E , F L
w w w . t b e x c o n . c o m
O C T O B E R 2 8 - 3 0 , 2 0 1 5 	 F O R T L A U D E R D A L E , F L
Revenue of Attendees’ Blogs or Sites
14%
Does Not Generate Revenue
3% $50,000- $500,000
33%
$5,000 - $50,00050%
$5,000 or less
Location of Attendees’ Audience
20% Asia
50%
North America
20%
Europe
Age Range of Attendees’ Audience
8% 50+
33%
20-29
43%
30-39
16%
40-49
Niches of TBEX Attendee Bloggers
Adventure
Arts&Culture
Backpacking
Bicycling
Budget
Business&Travel
Consumer Issues
Couples
Cruising
Eco-Travel
Food&Wine
Family Friendly
65.00%
65.00%
30.00%
50.00%
35.00%
45.00%
7.00%
65.00%
30.00%
30.00%
55.00%
80.00%
Flashpacking
Hiking
Hostelling
LGBT
Luxury
Mature Senior
Solo
Spa Vacations
Voluntourism
Walking Tours
Weddings&Honeymoon
Women’s Travels
30.00%
20.00%
20.00%
35.00%
75.00%
40.00%
51.00%
35.00%
15.00%
40.00%
20.00%
45.00%
Gender Makeup of Attendees:
55% Female | 45% Male
10% International
Connection to the Travel Industry Type of New Media Produced
Monthly Audience of Attendees’ Blogs Purpose of Blog or Site
Blogger/Podcaster/WebTV/Video Creator
Traditional Journalist/Editor/Publisher
PR/Industry Professional
Travel Agent
Tour Operator
Hotel/Resort
74%
8%
5%
3.5%
3%
2%
Blog
Social Network(Twitter, FB, Pinterest, etc)
WebTV or Internet Video
E-Books
Podcast
Online Forum
96%
87%
27%
25%
8%
7%
Up to 10,000
10,000 - 50,000
50,000 - 100,000
100,000 - 250,000
250,000 - 500,000
4 Million+
72%
17%
3%
4%
2%
2%
Position Author as an Industry Expert
Influence Opinion/PT Income
Genereate Indirect Revenue
Promote Travel Destination Product or Service
Genereate Direct Revenue w/Advertising
Promote Non-profit or Association
55%
35%
33%
32%
30%
8%
w w w . t b e x c o n . c o m
O C T O B E R 2 8 - 3 0 , 2 0 1 5 	 F O R T L A U D E R D A L E , F L
Details
GLOBAL
$100,000 USD
3 category
exclusive
DIAMOND
$75,000 USD
(exclusive)
OR $25,000
(4 available)
PLATINUM
$12,000 USD
(15 available)
GOLD
$7,500 USD
(20 available)
SILVER
$3,500 USD
SPEED
NETWORKING
$2,500 USD
(limited space)
Logo Placement
Sponsor table in Sponsor
Showcase
(over 2 days)
Speed Networking
(powered by BloggerBridge)
Option to insert an item in
attendee giftbag (qty 800)
Industry Professional registration
passes included
Guest posts on ourblog
(content subjectto approval by
TBEX)
Featured sponsor article
(50 word paragraph, link,logo, or
photo)
Logo recognition in TBEX
eNewsletters
Social media mentions
Sponsored Twitter party
Recognized from the podium
Option to offer attendees a
side activity or sponsored
coffee break/lunch/dinner*
Subscription to BloggerBridge
Option to hold an official
giveaway or contest*
Host official TBEX party*
Recognized in a joint pre-show
press release
TBEX website, on-site
signage, print material,
TBEX newsletters
✓
✓
✓
12
2 per month
2
all
10
✓
start of each day’s
keynote, 1st session,
 conclusion of last
session
2 activities
1 year
✓
✓
✓
TBEX website, on-site
signage, print material,
TBEX newsletters
✓
✓
✓
6
1 per month
2
all
6
✓
start of each day’s
keynote 
conclusion of last
session
1 activity
6 months
✓
✓
TBEX website, on-site
signage, print material,
TBEX newsletters
✓
✓
✓
4
2
1
3
4
✓
1 activity
3 months
✓
TBEX website,
on-site signage, print
material
✓
✓
✓
3
1
2
1 activity
2 months
✓
TBEX website
✓
✓
✓
2
1
✓
required purchase
(Industry Pass)
•	 Global Sponsorship logo placement on the TBEX website, on-site
signage, print material, and TBEX newsletters
•	 Two (2) Featured sponsor articles (50-word paragraph, link, logo or
photo) sent to our list via eNewsletter
•	 Recognized from the podium
•	 Sponsor table in the Sponsor Showcase (Over 2 days)
•	 Inclusion in ‘speed networking’ (powered by BloggerBridge)
sessions between industry and bloggers
•	 Option to include an item in attendee gift bags (qty. 800)
•	 Two (2) Guest posts per month on our blog (content subject to
approval by TBEX)
•	 Up to twelve (12) attendee registrations (Industry Passes Total
Value up to $8,000)
•	 Logo recognition in all TBEX eNewsletters
•	 Option to hold an official giveaway or contest*
•	 Sponsored Twitter Party
•	 Recognized in a joint pre-show press release
•	 One (1) year premium subscription to BloggerBridge
•	 Ten (10) social media mentions
•	 Option to host an official party* (based on availability)
•	 Twitter party
“Working with TBEX was
truly an experience of a
lifetime for Vail Resorts…It
was amazing to see the results
happen instantaneously, with
literally millions of social
impressions and hundreds of
blog posts logged even before
the event was over.”
— Kelly Ladyga, VP, Corp.
Communications, Vail Resorts,
Inc.
88% say blogs influence
travel choices.
Source: Travel Content Usage Survey
GLOBAL SPONSORSHIP
$100,000 USD—ONLY 3
Benefits Include:
“TBEX was already
the largest travel
blogger conference
but it’s now destined
to be enormous.”
JohnnyJet.com
* Sponsor is responsible for all cost associated with optional events
w w w . t b e x c o n . c o m
O C T O B E R 2 8 - 3 0 , 2 0 1 5 	 F O R T L A U D E R D A L E , F L
•	 Diamond Sponsorship logo placement on the TBEX website,
on-site signage, print material, and TBEX newsletters
•	 Option to host an official party* (based on availability)
•	 Sponsor table in the Sponsor Showcase (Over 2 days)
•	 Option to hold an official giveaway contest
•	 Inclusion in ‘speed networking’ (powered by BloggerBridge)
session between industry and bloggers
•	 Option to include an item in attendee gift bags (qty 800)
•	 Up to six (6) attendee registrations
(Industry Passes Total Value up to $4,000)
•	 One (1) Guest post per month on our blog
(content subject to approval by TBEX)
•	 Two (2) Featured sponsor articles (50-word paragraph, link, logo or
photo) sent to our list via eNewsletters
•	 Logo recognition in all eNewsletters
•	 Recognized from the podium
•	 Six (6) month premium subscription to BloggerBridge
•	 Six (6) social media mentions
•	 Twitter party
TBEX attendees are prolific
content creators with
massive online reach.
Tap into the power of attendee conversations
on a global scale! We will help you develop a
custom sponsorship to make your brand stand
out. Radian6 tracked conservatively more than
27,000 online posts resulting from the last
TBEX event including: Tweets, Photos, Blogs,
Facebook, Videos, Forums, News, etc. Posts
came from across the globe including
Spain, Taiwan, Thailand, UK, USA and more.
OVER 200 MILLION IMPRESSIONS WERE
MADE!
DIAMOND SPONSORSHIP
$75,000 USD—Exclusive OR $25,000 USD—Only 4 available
Benefits Include:
* Sponsor is responsible for all cost associated with optional events
“The money we spent for TBEX was
by far the best marketing dollars we
have spent so far! It went far beyond
our expectations!”
George Kourelis
Sales  marketing manager
Visit Meteora
w w w . t b e x c o n . c o m
O C T O B E R 2 8 - 3 0 , 2 0 1 5 	 F O R T L A U D E R D A L E , F L
•	 Platinum Sponsor logo placement on the TBEX website, on-site
signage, print material, and TBEX newsletters
•	 Option to offer attendees a side activity or sponsored lunch
featured in the official schedule and material*
•	 Sponsor table in the Sponsor Showcase (Over 2 days)
•	 Two (2) Guest posts on our blog (content subject to approval by
TBEX)
•	 One (1) Featured sponsor articles (50-word paragraph, link, logo or
photo) Sent to our list via eNewsletter
•	 Option to hold an official giveaway contest
•	 Inclusion in ‘speed networking’ (powered by BloggerBridge)
sessions between industry and bloggers
•	 Logo recognition in 3 eNewsletters
•	 Option to include an item in attendee gift bags (qty. 800)
•	 Up to four (4) attendee registrations (Industry Passes Total Value
up to $2,700)
•	 Three (3) month premium subscription to BloggerBridge
•	 Four (4) social media mentions
•	 Twitter party
“When it comes to
learning about building
new relationships
nothing compares
to the face-to-face
interaction with travel
influencers and bloggers at
TBEX.”
— Caroline Bean, Dir. of Social
Media, Philadelphia Tourism
JOIN OUR COMMUNITY
Network with the best
PLATINUM SPONSORSHIP
“Best conference I’ve ever
attended! No exaggeration.
I’ve attended dozens of
conferences in and outside the
travel industry and in terms of
ROI, it was easily
the most productive!”
-Chris Gray Faust,
CruiseCritic
$12,500 USD—ONLY 15 available
Benefits Include:
* Sponsor is responsible for all cost associated with optional events
w w w . t b e x c o n . c o m
O C T O B E R 2 8 - 3 0 , 2 0 1 5 	 F O R T L A U D E R D A L E , F L
•	 Gold Sponsor logo placement on the TBEX website, on-site
signage, and print material
•	 Option to offer attendees a tour or activity featured in the official
schedule  materials *
•	 Sponsor table in the Sponsor Showcase
(Over 2 days).
•	 One (1) Guest post on our blog
(content subject to approval by TBEX)
•	 Option to hold an official giveaway contest
•	 Option to sponsor a coffee break*
•	 Inclusion in ‘speed networking’ (powered by BloggerBridge)
sessions between industry and bloggers.
•	 Option to include an item in attendee gift bags
(qty. 800)
•	 Three (3) attendee registrations
(Industry Passes Total Value up to $2,000).
•	 Two (2) month premium subscription to BloggerBridge
•	 Two (2) social media mentions
GOLD SPONSORSHIP
$7,500 USD—ONLY 20 available
Benefits Include:
Meet the influencers who
can tell YOUR brand story.
“TBEX is an invaluable conference
for the TripIt team. From building
relationships with bloggers and
travel media professionals, to
educating the who’s who of the
travel world about the benefits of
TripIt, we always leave TBEX feeling
that we’ve learned so much from
the attendees and have also been
able to give back to this community
that we’re so passionate about. We
always love coming to TBEX and
can’t wait until next year.”
Jess Skelton
Social Media Marketing  Content
Manager
* Sponsor is responsible for all cost associated with optional events
w w w . t b e x c o n . c o m
O C T O B E R 2 8 - 3 0 , 2 0 1 5 	 F O R T L A U D E R D A L E , F L
•	 Silver Sponsor logo placement on the TBEX website.
•	 Sponsor table in the Sponsor Showcase
(Over 2 days)
•	 Inclusion in ‘speed networking’ (powered by BloggerBridge)
sessions between industry and bloggers
•	 Two (2) attendee registrations
(Industry Passes Total Value up to $1,400)
•	 One (1) social media mention
•	 One (1) month premium subscription to BloggerBridge66%of consumers who visit
blogs say that their
purchasing decisions are
mentions or promotions
within the blog’s content.
*Burst Media Survey, 2012.
40% of the travel  tourism
industry view social media as a
major opportunity over the next
five years
Source: WTM Global Trends Report
SILVER SPONSORSHIP
$3,500 USD
Benefits Include:
“TBEX is the Woodstock
of the Travel Industry.
Everyone in the travel
industry is either there,
or they are wishing they
were.”
-Rich Grant, Visit Denver,
Early TBEX Supporter,
Travel Industry Visionary
and Legend!
* Sponsor is responsible for all cost associated with optional events
w w w . t b e x c o n . c o m
O C T O B E R 2 8 - 3 0 , 2 0 1 5 	 F O R T L A U D E R D A L E , F L
•	 A chance to meet with professional Content
Creators (all at one time, in one convenient
place) who can help you reach your
demographcs
•	 Pitch your destination or company story to
skilled social influencers who can help you with
effective storytelling and give you firsthand
critical feedback
•	 Meeting Content Creators who have the niche
and readership demographics you want to
target
•	 Pre-screening for potential future press trips,
saving valuable time and money when inviting
Content Creators to visit your destination
•	 Speed Networking table for your company.
•	 Access to appointment setting software
•	 Table top ID signage
•	 Company name and table ID displayed on
tbexcon.com
Speed Networking Table
Speed Networking @ TBEX
Benefits for Sponsors ($2,500)
New Business Relationships
Content
Creators
Business
 Brands
WHY DO BUSINESSES PARTICIPATE
IN SPEED NETWORKING?
For Sponsors, PR  Industry: This is a one-stop
opportunity to quickly locate Content Creators
who have interests aligned with what you have
to offer, and to meet those Content Creators
who can help tell your story to the very people
you are trying to reach.
w w w . t b e x c o n . c o m
O C T O B E R 2 8 - 3 0 , 2 0 1 5 	 F O R T L A U D E R D A L E , F L
“TBEX is the world’s main
meeting point for travel
bloggers, writers and new
media content creators...
Being the host of the event
has been a huge opportunity,
incomparable to any other.
The event has been a huge
success for global exposure!”
- Gary Arndt
GROW YOUR BUSINESS
Connect with new
audiences and customers
$5,000 USD—Exclusive
Benefits Include:
* TBEX approved. Deadlines apply.
BADGE LANYARDS
•	 See your company’s logo all over the show! You supply the lanyards,
quantity 1500, so you can be as creative as you like! These lanyards
are distributed to every attendee at the Registration Desk
•	 Your company logo and TBEX logo displayed on the Badge
Lanyards given to all attendees at the Registration Desk,
•	 Conference Sponsor logo placement on event-related web properties
•	 One (1) item you provide inserted in Attendee Gift Bags
w w w . t b e x c o n . c o m
O C T O B E R 2 8 - 3 0 , 2 0 1 5 	 F O R T L A U D E R D A L E , F L
COFFEE
$3,500 each day (2 available)
•	 Must be Gold level sponsor***
•	 Conference Sponsor logo placement on event-related web
properties
•	 Onsite signage at official activity
•	 Two (2) social media mentions
•	 One (1) item you provide inserted into attendee gift bag
•	 One (1) featured sponsor article (50-word paragraph, link, logo or
photo) sent to our list via eNewsletter
•	 Option to hold an official giveaway contest
T-SHIRTS
$2,500 + official event shirt for all attendees
“TBEX is the world’s main
meeting point for travel
bloggers, writers and new
media content creators...
Being the host of the event
has been a huge opportunity,
incomparable to any other.
The event has been a huge
success for global exposure!”
- Gary Arndt
w w w . t b e x c o n . c o m
O C T O B E R 2 8 - 3 0 , 2 0 1 5 	 F O R T L A U D E R D A L E , F L
LUNCH
Sponsor responsible for price (2 available)
•	 Must be Gold level sponsor***
•	 Conference Sponsor logo placement on event-related web properties
•	 Onsite signage at official activity
•	 Two (2) social media mentions
•	 One (1) item you provide inserted into attendee gift bag
•	 One (1) featured sponsor article (50-word paragraph, link, logo or photo) sent to our list via eNewsletter
•	 Option to hold an official giveaway contest
SPEAKER RECEPTION
•	 Your company logo displayed on tbexcon.com with
link to your website
•	 Your company logo displayed on signage at
entrance of party venue
•	 Your company logo displayed on the page of the
online conference program / onsite directory
•	 One (1) item provided by sponsor included in the
Attendee Welcome Bag (item subject to approval
by NMX)
•	 One (1) Featured sponsor article (50-word
paragraph, link, logo, photo) Sent to our entire
email list via e-newsletter
•	 Package details outlined in the (Gold Level
Sponsorship) – required sponsorship level to
offer an official activity in the TBEX program
SECOND NIGHT PARTY
•	 Your company logo displayed on signage at entrance of
party venue
•	 Your company logo displayed on the page of the online
conference program / onsite directory
•	 One (1) item provided by sponsor included in the
Attendee Welcome Bag (item subject to approval by
NMX)
•	 One (1) Featured sponsor article (50-word paragraph,
link, logo, photo) Sent to our entire email list via
e-newsletter
•	 Package details outlined in the (Gold Level
Sponsorship) – required sponsorship level to offer an
official activity in the TBEX program
*Sponsor responsible for all cost associated with the party*
TBEX is the largest annual gathering of bloggers, writers and new media content creators in the travel and
lifestyle sphere today. TBEX also attracts many of the world’s leading travel brands and DMO’s as sponsors
who are eager to connect with the TBEX community of influencers. Previous and current sponsors include:
w w w . t b e x c o n . c o m
O C T O B E R 2 8 - 3 0 , 2 0 1 5 	 F O R T L A U D E R D A L E , F L
Want more information on how to become a sponsor?
Go to TBEXCon.com/
Or contact Carrie Hebert 858-248-4083
carrie@nmxevents.com
DMO’s around the world support TBEX events including: Athens Convention  Visitors Bureau, Australia,
Baton Rouge, British Columbia, Canadian Tourism Commission, Cancun, Denver, Greek National Tourism
Organization, Jordan Tourism Board, Macau Government Tourism Board, Montreal, Reno/Tahoe, Toronto,
Thailand, Travel Alberta, and many more.
TBEX is owned by NMX Events, which also produces New Media Expo, the world’s largest social media
exhibition and conference.
TBEX’s mission is to bring the media revolution to the travel industry. We teach bloggers how to improve
their skills and become better story tellers, how to increase and engage with their audience and
monetize their content. We also provide world class education to the travel industry featuring thought
leaders and new media pioneers from both within and outside the travel industry. Lastly we provide a
marketplace through our conferences and bloggerbridge.com software that allows the travel industry to
connect with the right content creators to benefit their brands and destinations.
w w w . t b e x c o n . c o m
O C T O B E R 2 8 - 3 0 , 2 0 1 5 	 F O R T L A U D E R D A L E , F L
International
Sponsorship
Opportunities
Add to your reach and
influence with upcoming
TBEX events.
TBEX events are produced annually
in North America, Europe, Asia, and
Internationally.
Contact us for sponsorship
opportunities at upcoming events.
C O N T A C T
C a r r i e H e b e r t
B u s i n e s s D e v e l o p m e n t
c a r r i e @ n m x e v e n t s . c o m
M : 8 5 8 . 3 0 9 . 4 7 4 7 x 1 0 0 2
D : 8 5 8 . 2 4 8 . 4 0 8 3

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TBEX15-NA-Hebert

  • 1. Sponsorship Prospectus TBEX NORTH AMERICA Oct 28-30, 2015 Fort Lauderdale, FL 50%of travel companies attribute direct bookings to social media (Media Bistro) 87% of travelers use the internet for most of their travel planning (Sprout Social) Where the TRAVEL INDUSTRY & TRAVEL BLOGGERS Connect
  • 2. Founded in 2008, TBEX is the world’s largest conference and networking event for online travel journalists and travel industry companies. TBEX Europe attracts 800+ delegates from across the globe and is simply the best opportunity for DMO’s, travel brands, PR firms and their clients to engage with the most influential travel bloggers and leading digital Content Creators. 76%of people think companies lie in advertisement. New Media sources are rapidly rising in trust, up 75% *Edelman Trust Barometer Put simply, consumers trust bloggers more than they trust brand marketing. The world’s leading travel bloggers are waiting to meet you here at TBEX. Countries Represented BY TBEX ATTENDEES: ENGAGE THE INFLUENCERS This is your chance to: • Develop new business relationships with hundreds of online influencers • Create organic content marketing opportunities • Tell your brand or destination story through blogs, • photos, video & social media • Reach targeted demographics for your inbound marketing plan • Recruit top level bloggers to create content for your brand O C T O B E R 2 8 - 3 0 , 2 0 1 5 F O R T L A U D E R D A L E , F L w w w . t b e x c o n . c o m Australia Austria Bangkok Belgium Belize Brazil Bulgaria Canada China Cyprus Czech Republic Denmark England Egypt Finland France Germany Greece Hungary India Indonesia Ireland Israel Japan Jordan Italy Luxembourg Mexico Montenegro Morocco Netherlands New Zealand Norway Philippines Poland Portugal Republic of Korea Romania Russia Slovakia South Africa Spain Sweden Switzerland Thailand Trinidad & Tobago Turkey UK United Arab Emirates USA
  • 3. Get Results By meeting face-to-face with hundreds of bloggers and content creators, you’ll see immediate results and long-term benefits as these influencers deliver your message to millions of consumers - the targeted end-users that you want to reach. Cost Efficient Our team can assist you in creating a custom sponsorship that works for your ultimate goal and ROI, while minding your budget. New Markets Whether your company has a social media strategy in place or is just beginning to recognize this important marketing tactic, TBEX can assist in raising your profile immediately. 88%say blogs influence final travel choice Travel Content Usage Survey 2013 -Gary Bembridge w w w . t b e x c o n . c o m O C T O B E R 2 8 - 3 0 , 2 0 1 5 F O R T L A U D E R D A L E , F L
  • 4. w w w . t b e x c o n . c o m O C T O B E R 2 8 - 3 0 , 2 0 1 5 F O R T L A U D E R D A L E , F L Revenue of Attendees’ Blogs or Sites 14% Does Not Generate Revenue 3% $50,000- $500,000 33% $5,000 - $50,00050% $5,000 or less Location of Attendees’ Audience 20% Asia 50% North America 20% Europe Age Range of Attendees’ Audience 8% 50+ 33% 20-29 43% 30-39 16% 40-49 Niches of TBEX Attendee Bloggers Adventure Arts&Culture Backpacking Bicycling Budget Business&Travel Consumer Issues Couples Cruising Eco-Travel Food&Wine Family Friendly 65.00% 65.00% 30.00% 50.00% 35.00% 45.00% 7.00% 65.00% 30.00% 30.00% 55.00% 80.00% Flashpacking Hiking Hostelling LGBT Luxury Mature Senior Solo Spa Vacations Voluntourism Walking Tours Weddings&Honeymoon Women’s Travels 30.00% 20.00% 20.00% 35.00% 75.00% 40.00% 51.00% 35.00% 15.00% 40.00% 20.00% 45.00% Gender Makeup of Attendees: 55% Female | 45% Male 10% International
  • 5. Connection to the Travel Industry Type of New Media Produced Monthly Audience of Attendees’ Blogs Purpose of Blog or Site Blogger/Podcaster/WebTV/Video Creator Traditional Journalist/Editor/Publisher PR/Industry Professional Travel Agent Tour Operator Hotel/Resort 74% 8% 5% 3.5% 3% 2% Blog Social Network(Twitter, FB, Pinterest, etc) WebTV or Internet Video E-Books Podcast Online Forum 96% 87% 27% 25% 8% 7% Up to 10,000 10,000 - 50,000 50,000 - 100,000 100,000 - 250,000 250,000 - 500,000 4 Million+ 72% 17% 3% 4% 2% 2% Position Author as an Industry Expert Influence Opinion/PT Income Genereate Indirect Revenue Promote Travel Destination Product or Service Genereate Direct Revenue w/Advertising Promote Non-profit or Association 55% 35% 33% 32% 30% 8% w w w . t b e x c o n . c o m O C T O B E R 2 8 - 3 0 , 2 0 1 5 F O R T L A U D E R D A L E , F L
  • 6. Details GLOBAL $100,000 USD 3 category exclusive DIAMOND $75,000 USD (exclusive) OR $25,000 (4 available) PLATINUM $12,000 USD (15 available) GOLD $7,500 USD (20 available) SILVER $3,500 USD SPEED NETWORKING $2,500 USD (limited space) Logo Placement Sponsor table in Sponsor Showcase (over 2 days) Speed Networking (powered by BloggerBridge) Option to insert an item in attendee giftbag (qty 800) Industry Professional registration passes included Guest posts on ourblog (content subjectto approval by TBEX) Featured sponsor article (50 word paragraph, link,logo, or photo) Logo recognition in TBEX eNewsletters Social media mentions Sponsored Twitter party Recognized from the podium Option to offer attendees a side activity or sponsored coffee break/lunch/dinner* Subscription to BloggerBridge Option to hold an official giveaway or contest* Host official TBEX party* Recognized in a joint pre-show press release TBEX website, on-site signage, print material, TBEX newsletters ✓ ✓ ✓ 12 2 per month 2 all 10 ✓ start of each day’s keynote, 1st session, conclusion of last session 2 activities 1 year ✓ ✓ ✓ TBEX website, on-site signage, print material, TBEX newsletters ✓ ✓ ✓ 6 1 per month 2 all 6 ✓ start of each day’s keynote conclusion of last session 1 activity 6 months ✓ ✓ TBEX website, on-site signage, print material, TBEX newsletters ✓ ✓ ✓ 4 2 1 3 4 ✓ 1 activity 3 months ✓ TBEX website, on-site signage, print material ✓ ✓ ✓ 3 1 2 1 activity 2 months ✓ TBEX website ✓ ✓ ✓ 2 1 ✓ required purchase (Industry Pass)
  • 7. • Global Sponsorship logo placement on the TBEX website, on-site signage, print material, and TBEX newsletters • Two (2) Featured sponsor articles (50-word paragraph, link, logo or photo) sent to our list via eNewsletter • Recognized from the podium • Sponsor table in the Sponsor Showcase (Over 2 days) • Inclusion in ‘speed networking’ (powered by BloggerBridge) sessions between industry and bloggers • Option to include an item in attendee gift bags (qty. 800) • Two (2) Guest posts per month on our blog (content subject to approval by TBEX) • Up to twelve (12) attendee registrations (Industry Passes Total Value up to $8,000) • Logo recognition in all TBEX eNewsletters • Option to hold an official giveaway or contest* • Sponsored Twitter Party • Recognized in a joint pre-show press release • One (1) year premium subscription to BloggerBridge • Ten (10) social media mentions • Option to host an official party* (based on availability) • Twitter party “Working with TBEX was truly an experience of a lifetime for Vail Resorts…It was amazing to see the results happen instantaneously, with literally millions of social impressions and hundreds of blog posts logged even before the event was over.” — Kelly Ladyga, VP, Corp. Communications, Vail Resorts, Inc. 88% say blogs influence travel choices. Source: Travel Content Usage Survey GLOBAL SPONSORSHIP $100,000 USD—ONLY 3 Benefits Include: “TBEX was already the largest travel blogger conference but it’s now destined to be enormous.” JohnnyJet.com * Sponsor is responsible for all cost associated with optional events w w w . t b e x c o n . c o m O C T O B E R 2 8 - 3 0 , 2 0 1 5 F O R T L A U D E R D A L E , F L
  • 8. • Diamond Sponsorship logo placement on the TBEX website, on-site signage, print material, and TBEX newsletters • Option to host an official party* (based on availability) • Sponsor table in the Sponsor Showcase (Over 2 days) • Option to hold an official giveaway contest • Inclusion in ‘speed networking’ (powered by BloggerBridge) session between industry and bloggers • Option to include an item in attendee gift bags (qty 800) • Up to six (6) attendee registrations (Industry Passes Total Value up to $4,000) • One (1) Guest post per month on our blog (content subject to approval by TBEX) • Two (2) Featured sponsor articles (50-word paragraph, link, logo or photo) sent to our list via eNewsletters • Logo recognition in all eNewsletters • Recognized from the podium • Six (6) month premium subscription to BloggerBridge • Six (6) social media mentions • Twitter party TBEX attendees are prolific content creators with massive online reach. Tap into the power of attendee conversations on a global scale! We will help you develop a custom sponsorship to make your brand stand out. Radian6 tracked conservatively more than 27,000 online posts resulting from the last TBEX event including: Tweets, Photos, Blogs, Facebook, Videos, Forums, News, etc. Posts came from across the globe including Spain, Taiwan, Thailand, UK, USA and more. OVER 200 MILLION IMPRESSIONS WERE MADE! DIAMOND SPONSORSHIP $75,000 USD—Exclusive OR $25,000 USD—Only 4 available Benefits Include: * Sponsor is responsible for all cost associated with optional events “The money we spent for TBEX was by far the best marketing dollars we have spent so far! It went far beyond our expectations!” George Kourelis Sales marketing manager Visit Meteora w w w . t b e x c o n . c o m O C T O B E R 2 8 - 3 0 , 2 0 1 5 F O R T L A U D E R D A L E , F L
  • 9. • Platinum Sponsor logo placement on the TBEX website, on-site signage, print material, and TBEX newsletters • Option to offer attendees a side activity or sponsored lunch featured in the official schedule and material* • Sponsor table in the Sponsor Showcase (Over 2 days) • Two (2) Guest posts on our blog (content subject to approval by TBEX) • One (1) Featured sponsor articles (50-word paragraph, link, logo or photo) Sent to our list via eNewsletter • Option to hold an official giveaway contest • Inclusion in ‘speed networking’ (powered by BloggerBridge) sessions between industry and bloggers • Logo recognition in 3 eNewsletters • Option to include an item in attendee gift bags (qty. 800) • Up to four (4) attendee registrations (Industry Passes Total Value up to $2,700) • Three (3) month premium subscription to BloggerBridge • Four (4) social media mentions • Twitter party “When it comes to learning about building new relationships nothing compares to the face-to-face interaction with travel influencers and bloggers at TBEX.” — Caroline Bean, Dir. of Social Media, Philadelphia Tourism JOIN OUR COMMUNITY Network with the best PLATINUM SPONSORSHIP “Best conference I’ve ever attended! No exaggeration. I’ve attended dozens of conferences in and outside the travel industry and in terms of ROI, it was easily the most productive!” -Chris Gray Faust, CruiseCritic $12,500 USD—ONLY 15 available Benefits Include: * Sponsor is responsible for all cost associated with optional events w w w . t b e x c o n . c o m O C T O B E R 2 8 - 3 0 , 2 0 1 5 F O R T L A U D E R D A L E , F L
  • 10. • Gold Sponsor logo placement on the TBEX website, on-site signage, and print material • Option to offer attendees a tour or activity featured in the official schedule materials * • Sponsor table in the Sponsor Showcase (Over 2 days). • One (1) Guest post on our blog (content subject to approval by TBEX) • Option to hold an official giveaway contest • Option to sponsor a coffee break* • Inclusion in ‘speed networking’ (powered by BloggerBridge) sessions between industry and bloggers. • Option to include an item in attendee gift bags (qty. 800) • Three (3) attendee registrations (Industry Passes Total Value up to $2,000). • Two (2) month premium subscription to BloggerBridge • Two (2) social media mentions GOLD SPONSORSHIP $7,500 USD—ONLY 20 available Benefits Include: Meet the influencers who can tell YOUR brand story. “TBEX is an invaluable conference for the TripIt team. From building relationships with bloggers and travel media professionals, to educating the who’s who of the travel world about the benefits of TripIt, we always leave TBEX feeling that we’ve learned so much from the attendees and have also been able to give back to this community that we’re so passionate about. We always love coming to TBEX and can’t wait until next year.” Jess Skelton Social Media Marketing Content Manager * Sponsor is responsible for all cost associated with optional events w w w . t b e x c o n . c o m O C T O B E R 2 8 - 3 0 , 2 0 1 5 F O R T L A U D E R D A L E , F L
  • 11. • Silver Sponsor logo placement on the TBEX website. • Sponsor table in the Sponsor Showcase (Over 2 days) • Inclusion in ‘speed networking’ (powered by BloggerBridge) sessions between industry and bloggers • Two (2) attendee registrations (Industry Passes Total Value up to $1,400) • One (1) social media mention • One (1) month premium subscription to BloggerBridge66%of consumers who visit blogs say that their purchasing decisions are mentions or promotions within the blog’s content. *Burst Media Survey, 2012. 40% of the travel tourism industry view social media as a major opportunity over the next five years Source: WTM Global Trends Report SILVER SPONSORSHIP $3,500 USD Benefits Include: “TBEX is the Woodstock of the Travel Industry. Everyone in the travel industry is either there, or they are wishing they were.” -Rich Grant, Visit Denver, Early TBEX Supporter, Travel Industry Visionary and Legend! * Sponsor is responsible for all cost associated with optional events w w w . t b e x c o n . c o m O C T O B E R 2 8 - 3 0 , 2 0 1 5 F O R T L A U D E R D A L E , F L
  • 12. • A chance to meet with professional Content Creators (all at one time, in one convenient place) who can help you reach your demographcs • Pitch your destination or company story to skilled social influencers who can help you with effective storytelling and give you firsthand critical feedback • Meeting Content Creators who have the niche and readership demographics you want to target • Pre-screening for potential future press trips, saving valuable time and money when inviting Content Creators to visit your destination • Speed Networking table for your company. • Access to appointment setting software • Table top ID signage • Company name and table ID displayed on tbexcon.com Speed Networking Table Speed Networking @ TBEX Benefits for Sponsors ($2,500) New Business Relationships Content Creators Business Brands WHY DO BUSINESSES PARTICIPATE IN SPEED NETWORKING? For Sponsors, PR Industry: This is a one-stop opportunity to quickly locate Content Creators who have interests aligned with what you have to offer, and to meet those Content Creators who can help tell your story to the very people you are trying to reach. w w w . t b e x c o n . c o m O C T O B E R 2 8 - 3 0 , 2 0 1 5 F O R T L A U D E R D A L E , F L
  • 13. “TBEX is the world’s main meeting point for travel bloggers, writers and new media content creators... Being the host of the event has been a huge opportunity, incomparable to any other. The event has been a huge success for global exposure!” - Gary Arndt GROW YOUR BUSINESS Connect with new audiences and customers $5,000 USD—Exclusive Benefits Include: * TBEX approved. Deadlines apply. BADGE LANYARDS • See your company’s logo all over the show! You supply the lanyards, quantity 1500, so you can be as creative as you like! These lanyards are distributed to every attendee at the Registration Desk • Your company logo and TBEX logo displayed on the Badge Lanyards given to all attendees at the Registration Desk, • Conference Sponsor logo placement on event-related web properties • One (1) item you provide inserted in Attendee Gift Bags w w w . t b e x c o n . c o m O C T O B E R 2 8 - 3 0 , 2 0 1 5 F O R T L A U D E R D A L E , F L COFFEE $3,500 each day (2 available) • Must be Gold level sponsor*** • Conference Sponsor logo placement on event-related web properties • Onsite signage at official activity • Two (2) social media mentions • One (1) item you provide inserted into attendee gift bag • One (1) featured sponsor article (50-word paragraph, link, logo or photo) sent to our list via eNewsletter • Option to hold an official giveaway contest T-SHIRTS $2,500 + official event shirt for all attendees
  • 14. “TBEX is the world’s main meeting point for travel bloggers, writers and new media content creators... Being the host of the event has been a huge opportunity, incomparable to any other. The event has been a huge success for global exposure!” - Gary Arndt w w w . t b e x c o n . c o m O C T O B E R 2 8 - 3 0 , 2 0 1 5 F O R T L A U D E R D A L E , F L LUNCH Sponsor responsible for price (2 available) • Must be Gold level sponsor*** • Conference Sponsor logo placement on event-related web properties • Onsite signage at official activity • Two (2) social media mentions • One (1) item you provide inserted into attendee gift bag • One (1) featured sponsor article (50-word paragraph, link, logo or photo) sent to our list via eNewsletter • Option to hold an official giveaway contest SPEAKER RECEPTION • Your company logo displayed on tbexcon.com with link to your website • Your company logo displayed on signage at entrance of party venue • Your company logo displayed on the page of the online conference program / onsite directory • One (1) item provided by sponsor included in the Attendee Welcome Bag (item subject to approval by NMX) • One (1) Featured sponsor article (50-word paragraph, link, logo, photo) Sent to our entire email list via e-newsletter • Package details outlined in the (Gold Level Sponsorship) – required sponsorship level to offer an official activity in the TBEX program SECOND NIGHT PARTY • Your company logo displayed on signage at entrance of party venue • Your company logo displayed on the page of the online conference program / onsite directory • One (1) item provided by sponsor included in the Attendee Welcome Bag (item subject to approval by NMX) • One (1) Featured sponsor article (50-word paragraph, link, logo, photo) Sent to our entire email list via e-newsletter • Package details outlined in the (Gold Level Sponsorship) – required sponsorship level to offer an official activity in the TBEX program *Sponsor responsible for all cost associated with the party*
  • 15. TBEX is the largest annual gathering of bloggers, writers and new media content creators in the travel and lifestyle sphere today. TBEX also attracts many of the world’s leading travel brands and DMO’s as sponsors who are eager to connect with the TBEX community of influencers. Previous and current sponsors include: w w w . t b e x c o n . c o m O C T O B E R 2 8 - 3 0 , 2 0 1 5 F O R T L A U D E R D A L E , F L
  • 16. Want more information on how to become a sponsor? Go to TBEXCon.com/ Or contact Carrie Hebert 858-248-4083 carrie@nmxevents.com DMO’s around the world support TBEX events including: Athens Convention Visitors Bureau, Australia, Baton Rouge, British Columbia, Canadian Tourism Commission, Cancun, Denver, Greek National Tourism Organization, Jordan Tourism Board, Macau Government Tourism Board, Montreal, Reno/Tahoe, Toronto, Thailand, Travel Alberta, and many more. TBEX is owned by NMX Events, which also produces New Media Expo, the world’s largest social media exhibition and conference. TBEX’s mission is to bring the media revolution to the travel industry. We teach bloggers how to improve their skills and become better story tellers, how to increase and engage with their audience and monetize their content. We also provide world class education to the travel industry featuring thought leaders and new media pioneers from both within and outside the travel industry. Lastly we provide a marketplace through our conferences and bloggerbridge.com software that allows the travel industry to connect with the right content creators to benefit their brands and destinations. w w w . t b e x c o n . c o m O C T O B E R 2 8 - 3 0 , 2 0 1 5 F O R T L A U D E R D A L E , F L
  • 17. International Sponsorship Opportunities Add to your reach and influence with upcoming TBEX events. TBEX events are produced annually in North America, Europe, Asia, and Internationally. Contact us for sponsorship opportunities at upcoming events. C O N T A C T C a r r i e H e b e r t B u s i n e s s D e v e l o p m e n t c a r r i e @ n m x e v e n t s . c o m M : 8 5 8 . 3 0 9 . 4 7 4 7 x 1 0 0 2 D : 8 5 8 . 2 4 8 . 4 0 8 3