Keynote: Changing Traveler's Behaviors Using Wisdom Of Travel Bloggers Enhanced By Technology

2. Hong Kong to Hokkaido, Japan

5. My childhood

7. When I grew up I wanted to
travel like James Bond

8. James “Bond”

9. James Bond Me

10. James Bond Me

11. How I got into Travel

12. 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 20152001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
IPO
13M
Monthly
Sessions

13. Asia Travel 101

14. Fact 1.
Asia travel market is BIGGER
than North America

15. 0
200
400
600
800
1000
1200
North
America
EU Asia
2015
2025
0
200
400
600
800
1000
1200
North
America
EU Asia
2015
2025
$bn
Source - WTTC
Direct Contribution of TRAVEL & TOURISM to GDP
0
200
400
600
800
1000
1200
North
America
EU Asia
2015
2025
0
200
400
600
800
1000
1200
North
America
EU Asia
2015
2025

16. Fact 2.
Asia is DIVERSE

17. CHINA
OTA
Meta
Private
Accommodation
GDS
UGC
Classic tour
operators
Search
SNS
Mobile
Messenger
Video

18. OTA
Meta
Private
Accommodation
GDS
UGC
Classic tour
operators
Search
SNS
Mobile
Messenger
Video
JAPAN

19. INDIA
OTA
Meta
Private
Accommodation
GDS
UGC
Classic tour
operators
Search
SNS
Mobile
Messenger
Video

20. KOREA
OTA
Meta
Private
Accommodation
GDS
UGC
Classic tour
operators
Search
SNS
Mobile
Messenger
Video

21. SOUTH EAST ASIA
OTA
Meta
Private
Accommodation
GDS
UGC
Classic tour
operators
Search
SNS
Mobile
Messenger
Video

22. Fact 3.
Asia is a TECHNOLOGY DRIVEN
market.

23. JPN KOR US UK THA IND IDN DEU CHN HK MYS SIN AUS UAE SAU QAT
Tablet
Smartphone
PC
ASIAN
COUNTRIES
by Google Japan – Jan-Jun 2015
TRAVEL SEARCH QUERIES BY COUNTRY

24. MOBILE INTERNET SUBSCRIBERS

25. 2010 2011 2012
2013 2014
JAPAN’S NEW TRAVEL MEDIA

26. Lessons I’ve learned from
building a travel blogging
business

27. 10,000 + articles
3 Million+
Monthly Sessions

28. Lesson 1.
Understand the VALUE CHAIN
of the traveler

29. Planning Booking SharingDreaming
In Destination
ExploringResearching
Catalogue
Guidebook
Personal contacts
Travel agency Tourist map
Photo album
HAS TECHNOLOGY CHANGED THE WAY WE TRAVEL?

30. Guide Books
User Generated Content
THE OPPORTUNITY

31. Lesson 2.
Mobile is KING

32. Mobile
PC/Tablet
EXAMPLE: MOBILE VS DESKTOP TRAFFIC
Mobile
Desktop

33. OUR TRAFFIC: MOBILE USE IN DESTINATIONS
PEAK SEASONREGULAR SEASON
JAPANJAPAN

34. Lesson 3.
Create a content syndication
LOOP across
MULTIPLE CHANNELS

35. SEARCH
CREATE A CONTENT SYNDICATION SPIRAL

36. Lesson 4.
Create easy to CONSUME and
SHAREABLE content.

38. Lesson 5.
Build your content
for the EACH funnel
of the TRAVELER JOURNEY.

39. Planning Booking SharingDreaming
In Destination
ExploringResearching

40. Final Lesson.
The BIGGEST OPPORTUNITY
is YOURS.

41. User Generated Content
Guide Books