Tbex 2013 Toronto Twitter Chats for Fun & (Sometimes) Profit

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This document discusses using Twitter chats for branding, businesses, and organizations. It provides tips for finding existing chats on topics like travel, tourism, and blogging using relevant hashtags. Advice is given for starting your own chat, including choosing a day/time, topics, and online home for the chat. Tools for participating in and analyzing chats are also listed, such as TweetDeck, HootSuite, and various apps and sites for transcripts and metrics.

Education Technology Business

Twitter Chats for Fun &
(Sometimes) Profit
Sheila Scarborough / @SheilaS

What We'll Talk About
Chats: the answer to “I don't get Twitter”
Chats for brands & businesses
Making money from chats – Yay! Yuck!
Starting your own chat

Twitter is
NOT about
what you had
for lunch

Interest-based hashtags
#eventprofs
#TBEX
#FriFotos

Finding Chats
"Gardening Twitter chat OR hashtag"
TweetReports chat list
http://tweetreports.com/twitter-chat-schedule/

Chats for
Brands,
Industries &
Associations

#TNI
Travelers' Night In
#TTOT
Travel Talk on Twitter

Starting Your Own Chat
Thought leadership
It's crowded out there!
Participation = ongoing battle

Starting Your Own Chat
Give it an online home
Pick a time/day that work for YOU
Pick topics for at least 8-10 chats

Twitter Chat Tools
• Search.Twitter.com
• Dashboards: TweetDeck,
HootSuite
• TweetChat for web chat streaming

Twitter Chat Tools
• Smartphone apps
• Transcripts: Chirpstory, Storify,
TweetArchivist
• Metrics: TweetReach

Photo Credits
• What's for lunch (JohnSeb Flickr)
• Tools (InvernoDreaming Flickr)
• All other photos/screenshots are my own

Thank You!
@Shei
Sheila Scarborou
Tourism Curre

David Stock Co-Founder of Divergent Travelers Convinced by my wife (Lina) to quit my job to travel after attending our first TBEX. Writer, Marketing Media Specialist, Videographer, Getty Images Video Contributor, GoPro Award Winning Photographer, Outdoorsman, Commercial/Private Drone (UAV) Pilot and Adventure Traveler. Lina is one half of the travel blog, Divergent Travelers and with her husband, David, have been traveling the world full time for 3 years. Specializing in true adventure travel, they work together to bring their travels to life through visual media with professional photography, video and aerial drone work.

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The State of Sales & Marketing at the 50 Fastest-Growing B2B Companies

Mattermark

There’s a lot of information out there for sales and marketing professionals. In fact, as our friend Erik Devaney at Drift.com points out, a quick search of the term “sales and marketing advice” yields more than 90 million results on Google. What’s more, there are tons of industry influencers who, on a regular basis, share their views on everything from content marketing and sales, to pricing and customer success. It’s a noisy conversation, and for many, a confusing one. So, how do you make sense of it all? By focusing on the sales and marketing efforts that actually produce results, not flash-in-the-pan engagement. But finding those results is a little challenging. That’s why we decided to put together our latest report with Drift.com, The State of Sales and Marketing at the 50 Fastest-Growing B2B Companies. Using Mattermark data, we were able to identify the fifty high-growth companies in the U.S. and evaluate their marketing activities to understand which practices really moved the needle. In order to make the qualitative portion of our research more tangible, we evaluated each company on the list in light of how they approached content, customer communication, path to purchase, and pricing. What we and the team at Drift.com discovered was surprising, to say the least.

Study: The Future of VR, AR and Self-Driving Cars

We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising. This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.

Sara is Managing Director at top independently owned U.S.-based advertising agency, BVK. She leads the agency’s Earned Media teams, including public relations, social media, experiential marketing and promotions offerings, as well as the agency’s Content Studio. Sara has been recognized in the American Business Journals’ Forty under 40, and is a graduate of the University of Wisconsin–Madison.

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CONTENT, Jennifer Dombrowski is a location independent globe trotter who is now based in Bordeaux, France after living in Italy for seven years. She works as a freelance social media strategist and is an award-winning travel writer. She is also a travel correspondent on Traveling on the American Forces Radio Network. Luxe Adventure Traveler was named one of the top travel blogs to watch by the Huffington Post and has been featured by top publications such as National Geographic, CNN, Buzzfeed , and The Telegraph. Her iPhoneograpy has also been featured on USA Today, Travel + Leisure and the Travel Channel.

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