This document provides guidance for businesses on using Twitter to engage customers and promote their brand. It outlines key Twitter functions like posting updates, starting conversations, and answering questions to share information and raise awareness of the brand. It also recommends using tools to schedule tweets, track comments, and engage with followers by participating in discussions, offering rewards and giveaways, and hosting local events. The overall message is that brands should use Twitter to both share their own messages and listen to what others are saying by being engaged fans first in order to build happy followers.