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Taxi services in India
Survival Of The Fittest
Presented By-
Nikhil James -15078
Kumar Vatshal -15059
Lydia Susanna- 15066
Jyothi A – 15053
George Marko -15044
Agenda
• Introduction
• Evolution of Cab Services in India
• Market Share & Profit After Tax
• Business Model
• Regulatory aspects
• Challenges
• Future growth of organised taxi market
Introduction
Founder- Bhavish Aggarwal & Ankit Bhati.
Started on 3rd Dec 2010
Active in 100 Cities
President- Amit Jain
Entered Indian Market October 2013
Active in 18 Cities
Founder- Siddhartha Pahwa
Started in April 2007
Active in 23 Cities
2007 20152011
2010 2012
2009 2013
2008 2014
Meru was
established
Uber was
established
Ola was
established
-Taxiforsure was
established.
-Meru shifted to
aggregation
model.
-Ola introduced
its app.
-Uber entered
India.
-Taxiforsure
introduced its app.
-Meru introduced
its app.
- Ola introduced
autos (Oct.)
- Uber and Ola
introduced an in-app
‘SOS’ button.(Dec.)
Evolution
80%
12%
4% 4%
Market Share
Ola
Meru
Uber
Others
-34.22
-22.8
3.56
-31.11
0.07 0
-40
-35
-30
-25
-20
-15
-10
-5
0
5
10
2013-14 2012-13
Profit
Years
Profit After Tax
Ola Meru Uber All Fig in Crores
Aggregators
partner with
private taxi
drivers
Platform for
modern
technology
and bookings
Commission
charged as
per sales
Minimal
amount
charged for
technology
Compensation
paid to drivers
for low fares
Business Model
Regulatory aspects
• Compliance with Modified Radio Taxi Scheme
• Mandatory conversion of commercial vehicles to CNG
• Classification of drivers as ‘employees’ or
‘contractors’
• Safety issues concerned post untoward incidents
Challenges
• Entry of new players
• Finding quality drivers
• Screening of drivers based on track records
• Standards in enforcing policies for passengers safety
• Discounted price leads to lack of supply
Future Growth Of Organized Taxi
Market
• Price competitive alternative
• Increased level of customer convenience
• Popularity of aggregation leading to faster scale ups
• Global investor interest
• Entry of new players
Taxi services in india

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Taxi services in india

  • 1. Taxi services in India Survival Of The Fittest Presented By- Nikhil James -15078 Kumar Vatshal -15059 Lydia Susanna- 15066 Jyothi A – 15053 George Marko -15044
  • 2. Agenda • Introduction • Evolution of Cab Services in India • Market Share & Profit After Tax • Business Model • Regulatory aspects • Challenges • Future growth of organised taxi market
  • 3. Introduction Founder- Bhavish Aggarwal & Ankit Bhati. Started on 3rd Dec 2010 Active in 100 Cities President- Amit Jain Entered Indian Market October 2013 Active in 18 Cities Founder- Siddhartha Pahwa Started in April 2007 Active in 23 Cities
  • 4. 2007 20152011 2010 2012 2009 2013 2008 2014 Meru was established Uber was established Ola was established -Taxiforsure was established. -Meru shifted to aggregation model. -Ola introduced its app. -Uber entered India. -Taxiforsure introduced its app. -Meru introduced its app. - Ola introduced autos (Oct.) - Uber and Ola introduced an in-app ‘SOS’ button.(Dec.) Evolution
  • 5. 80% 12% 4% 4% Market Share Ola Meru Uber Others -34.22 -22.8 3.56 -31.11 0.07 0 -40 -35 -30 -25 -20 -15 -10 -5 0 5 10 2013-14 2012-13 Profit Years Profit After Tax Ola Meru Uber All Fig in Crores
  • 6. Aggregators partner with private taxi drivers Platform for modern technology and bookings Commission charged as per sales Minimal amount charged for technology Compensation paid to drivers for low fares Business Model
  • 7. Regulatory aspects • Compliance with Modified Radio Taxi Scheme • Mandatory conversion of commercial vehicles to CNG • Classification of drivers as ‘employees’ or ‘contractors’ • Safety issues concerned post untoward incidents
  • 8. Challenges • Entry of new players • Finding quality drivers • Screening of drivers based on track records • Standards in enforcing policies for passengers safety • Discounted price leads to lack of supply
  • 9. Future Growth Of Organized Taxi Market • Price competitive alternative • Increased level of customer convenience • Popularity of aggregation leading to faster scale ups • Global investor interest • Entry of new players