Ola is the largest taxi aggregator in India with 60% market share, followed by Meru with 16% and Uber with 5%. The document discusses the major players in India's taxi aggregation market including Ola, Uber, and Meru. It provides details on their founding, strategies, and regulatory challenges faced in India.

1. TAXI
AGGREGATORS IN
INDIA

2. CONTENTS
• Major players and market share
• Introduction and Strategies of Ola
• Introduction and Strategies of Uber
• Introduction and Strategies of Meru
• Other global players
• Regulatory battles
• Conclusion

3. MAJOR PLAYERS AND THEIR MARKET
SHARE
OLA- 60%
(TaxiForSure -14%)
MERU-16%
UBER-5%

4. INTRODUCTION
• Founded : 3rd December 2010
• Founders: Bhavish Aggarwal(CEO)
Ankit Bhati (CTO)
• Headquarter: Bangalore
• Coverage: More than 100 cities
• 100% aggregated

5. STRATEGIES OF OLA

6. UBER
Founded in san Francisco, June 2009
( In India -2013)
Amit Jain – President (India)
Active in 18 Indian cities
(329 cities globally)
100% aggregated

7. STRATEGIES OF

8. MERU
Founded: April 2007
Founder: Siddhartha Pahwa
Headquarter: Mumbai
Coverage: 23 cities
Hybrid Model
70% cabs aggregated

9. STRATEGIES OF MERU
Subscription Model
Cash payment/credit/debit/wallet
options
Does not aggregate Auto
Cabs booked through app, website
and call centers.

10. OTHER PLAYERS

11. REGULATORY BATTLES
THE
REGULATORY
HEADWINDS
Safety of
commuters
Contractors
versus
employees
Modifies radio
taxi scheme

12. CONCLUSION
Ola stands better
Convenient mode
Improvement of safety
Comply with the Regulations