AdMap is the online advertising agency for professionals, small and medium-sized enterprises who builds, realtime, professional advertising campaigns, fitted to everyone’s need, fast and saving.
That is our deck for #wcap call 2015 - first seed
User Experience: Past, Present, PredictionsChad Vavra
I gave this talk January 30th, 2014 at the Aquent NYC offices. I was asked to share my thoughts on UX and rather than give the typical response I found myself talking about 20 years of the web, technology, and how the evolution of social, data, and tech are all contributing to new expectations from users.
Inspection and maintenance tools (Linux / OpenStack)Gerard Braad
This handout is part of the training at UnitedStack and will introduce you to several inspection and maintenance tools.
It is generated from the slides at: http://gbraad.gitlab.io/tools-training/
Source: https://gitlab.com/gbraad/tools-training
In 2014, the buzzword “programmatic” was acknowledged as the Marketing Word of the Year by the Association of National Advertisers, defeating other industry words such as “content,” “millennials,” or “transparency.” Programmatic advertising uses technology to purchase and sell media in real-time, giving media buyers access to inventory across desktop, display, mobile (web and apps), social media, video and TV.
Today, online display spans across desktop and mobile websites, mobile apps, and video platforms. It has become an integral part of online marketing as a whole, offering advertisers a unique full-funnel view of the consumer that no other form of advertising can boast.
Behavioural retargeting
Programmatic real-time bidding
Mobile display
Video marketing
Supporting case studies
Defining the programmatic publishing landscape, highlighting the trends, and debunking the misconceptions of programmatic advertising for African publishers.
Programatic Media Buying - Introduction by Aum JanakiramAum Jankakiram
When you need to advertise on channels beyond Adwrds and Facebook exchange. You need to use Google DoubleClick or Adobe Advertising Cloud to reach a wider audience with more flexibility.
What is Programmatic Advertising and how does it work? This talk by Webrepublic's Tech Lead Dorian Kind explains the basic principles and discusses the importance of creatives, media buying and tracking in a shifting advertising world.
The talk was given at the University of Zurich on November 4, 2016.
Ad Tech is redefining several age-old marketing techniques and providing businesses with better tools to reach their customers. How can organizations take advantage of it?
Mixed Media advertising campaign for a furniture retailer, including radio, billboards, direct mail (flyers/circulars), newspaper ads, Google Adwords, Facebook, Email, and website landing page. Contact Glen Murrant to manage your business advertising.
User Experience: Past, Present, PredictionsChad Vavra
I gave this talk January 30th, 2014 at the Aquent NYC offices. I was asked to share my thoughts on UX and rather than give the typical response I found myself talking about 20 years of the web, technology, and how the evolution of social, data, and tech are all contributing to new expectations from users.
Inspection and maintenance tools (Linux / OpenStack)Gerard Braad
This handout is part of the training at UnitedStack and will introduce you to several inspection and maintenance tools.
It is generated from the slides at: http://gbraad.gitlab.io/tools-training/
Source: https://gitlab.com/gbraad/tools-training
In 2014, the buzzword “programmatic” was acknowledged as the Marketing Word of the Year by the Association of National Advertisers, defeating other industry words such as “content,” “millennials,” or “transparency.” Programmatic advertising uses technology to purchase and sell media in real-time, giving media buyers access to inventory across desktop, display, mobile (web and apps), social media, video and TV.
Today, online display spans across desktop and mobile websites, mobile apps, and video platforms. It has become an integral part of online marketing as a whole, offering advertisers a unique full-funnel view of the consumer that no other form of advertising can boast.
Behavioural retargeting
Programmatic real-time bidding
Mobile display
Video marketing
Supporting case studies
Defining the programmatic publishing landscape, highlighting the trends, and debunking the misconceptions of programmatic advertising for African publishers.
Programatic Media Buying - Introduction by Aum JanakiramAum Jankakiram
When you need to advertise on channels beyond Adwrds and Facebook exchange. You need to use Google DoubleClick or Adobe Advertising Cloud to reach a wider audience with more flexibility.
What is Programmatic Advertising and how does it work? This talk by Webrepublic's Tech Lead Dorian Kind explains the basic principles and discusses the importance of creatives, media buying and tracking in a shifting advertising world.
The talk was given at the University of Zurich on November 4, 2016.
Ad Tech is redefining several age-old marketing techniques and providing businesses with better tools to reach their customers. How can organizations take advantage of it?
Mixed Media advertising campaign for a furniture retailer, including radio, billboards, direct mail (flyers/circulars), newspaper ads, Google Adwords, Facebook, Email, and website landing page. Contact Glen Murrant to manage your business advertising.
What is Programmatic Advertising? How is it going to affect your business? Find out in this detailed guide to Programmatic Advertising - how to use Programmatic and future trends to look out for.
8 Quotes about the Future of Display AdvertisingJacob Knobel
While writing Densou Adtech Review we found 8 visionary quotes on digital advertising. The quotes are due to leadership of the biggest technology and media companies. They are working towards a future that looks very different from the presence. What role will your company play in that future?
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Welcome to the first live UiPath Community Day Dubai! Join us for this unique occasion to meet our local and global UiPath Community and leaders. You will get a full view of the MEA region's automation landscape and the AI Powered automation technology capabilities of UiPath. Also, hosted by our local partners Marc Ellis, you will enjoy a half-day packed with industry insights and automation peers networking.
📕 Curious on our agenda? Wait no more!
10:00 Welcome note - UiPath Community in Dubai
Lovely Sinha, UiPath Community Chapter Leader, UiPath MVPx3, Hyper-automation Consultant, First Abu Dhabi Bank
10:20 A UiPath cross-region MEA overview
Ashraf El Zarka, VP and Managing Director MEA, UiPath
10:35: Customer Success Journey
Deepthi Deepak, Head of Intelligent Automation CoE, First Abu Dhabi Bank
11:15 The UiPath approach to GenAI with our three principles: improve accuracy, supercharge productivity, and automate more
Boris Krumrey, Global VP, Automation Innovation, UiPath
12:15 To discover how Marc Ellis leverages tech-driven solutions in recruitment and managed services.
Brendan Lingam, Director of Sales and Business Development, Marc Ellis
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Le nuove frontiere dell'AI nell'RPA con UiPath Autopilot™UiPathCommunity
In questo evento online gratuito, organizzato dalla Community Italiana di UiPath, potrai esplorare le nuove funzionalità di Autopilot, il tool che integra l'Intelligenza Artificiale nei processi di sviluppo e utilizzo delle Automazioni.
📕 Vedremo insieme alcuni esempi dell'utilizzo di Autopilot in diversi tool della Suite UiPath:
Autopilot per Studio Web
Autopilot per Studio
Autopilot per Apps
Clipboard AI
GenAI applicata alla Document Understanding
👨🏫👨💻 Speakers:
Stefano Negro, UiPath MVPx3, RPA Tech Lead @ BSP Consultant
Flavio Martinelli, UiPath MVP 2023, Technical Account Manager @UiPath
Andrei Tasca, RPA Solutions Team Lead @NTT Data
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
2. Investingincommunication
When an advertiser decides to invest in com-
munication he usually faces a wide advertising
offer, but
low budget
long-term researches and intermediation
lack of knowledge of his own target or the
right media
do often lead to give up.
2
“Only a deep knowledge of the field
and an accurate strategy on the right means
(often the cheapest ones)
will grant the best efficiency of the investment.”.
4. AdMap is the online advertising agency
for professionals, small and medium-sized
enterprises who builds, realtime,
professional advertising campaigns, fitted to
everyone’s need, fast and saving.
“whatever product, even the best, won’t be successful if your customer is not aware about it”.
4
5. AdMap knows your customers
... and the best ways to get him.
Your product/enterprise
Press
Broadcast
Online ADV
Outdoor
5
The“Eagle”algorithm defines:
the most suitable target for your product
where is the most remarkable location
which is the best medias to get him
providing an adv mix made of:
Broadcast
Press
Outdoor,
Online advertising
6. 6
AdMap: your free-of-charge professional consultant
AdMap cuts off costs and times of long brokerage and overcomes individual agency›s budget and
know-how limits, building tailor-made adv campaigns about your product.
Create Campaign
Create Campaign
Upload Final Art
Start Your ADV Campaign
Your Report
(meanwhile)
Select Space
Wait for feedback
Negotiate
Reservation Request
Upload Final Art
Download Photo Report
Download Contract
Proposal Request was
sent to Media Owners
Wait for Media Owners
Proposals
Unlike competitors,
AdMap process is
immediate and fully
automated
7. No more long and expensive consultancies,
meetings and phone calls.
Set up your campaign
from your home or office 24/7
7
8. AdMap is creative
You don’t know what to say or how to say it?
AdMap provides all the creative services to build
your adv campaign. From slogan to art, from vid-
eos to billboards, to online banners, AdMap as-
sembles professional creative packages for any
product or service.
AdMap, a creative agency at your disposal, wher-
ever you are.
8
9. 9
A marketplace where to sell, a tool to manage
Besides being an incredible marketplace to enhance your sell opportunities, AdMap is a powerful tool for:
Advertising on AdMap means to evolve your own business.
AdMap is a powerful marketplace where advertisers
can buy advertising spaces.
Media owners can follow the trends of the marketplace and manage the totality
of their adv spaces from a powerful tool, both the ones being promoted right now
on AdMap and the ones being not.
Suited for small
resellers and publicadministrations too!
stock, availability and booking management bundle, discount and last-minute promotion online and offline business and economics tracking
10. 10
AdMap, tradition and future
are a click away
AdMap’s adv campaign builder system can inte-
grate whatever kind of advertising initiative or
technology.
Geofencing Marketing
di prossimità
Street
marketing
Viral
marketing
Direct mail
11. Revenue model
11
Revenue share on sales
(13% everage)
Annual fee from media owners
Free for advertisers/buyers
As any traditional advertising agen-
cy AdMap profits on sales revenue
shares pairing this with a fixed fee
for providing the online catalogue
and tools, cutting out brokerage and
backoffice costs.
12. 12
An evolving market
In Italy, four big companies manage 70% of the
advertising spaces on traditional medias.
30%ofthismarketismanagedbysmallresellers
and adv agencies, mainly on local base.
“source Nielsen”.
Market value
Market share
In 2014, total expenses for advertising have been more than 6 billion
Euros, 3.5 billions of which represented by TV advertising.
AdMap is the marketplace where local
advertisers can meet offers from small
and medium-sized distribution or from
public administrations, representing
today 30% of the market share.
Yearly turnover of this market in 2014
has been more than 6 billion Euros, 750
millions of those, excluding tv advertis-
ing, collected by SMEs and PA.
The goal of AdMap is to reach at least
the 10% of this market share (roughly
75 millions Euros/year).
13. AdMap spot commercials
As successfully experimented in the
past with Spedireweb.it and Buyon.it,
AdMap spot commercials are a series of
short animated videos, with a friendly
language, exploring possible use cases
of the service itself.
They are designed both to describe Ad-
Map’s peculiarities and to make aware
potential advertisers about the impor-
tance of advertise themselves, trying
to lower the skepticism wall typical of
small entrepreneurs .
14
14. AdMap is already appreciated by many
15
AdMap has been pre-released few months ago, with functionality
limited to outdoor adv spaces mapping and has already awak-
ened interest from various resellers, agencies and associations
in the field.
15
15. 16
Roadmap
Platform launch
(Rome and
surroundings base)
Extension to the
most important
italian cities
Pre Release National base
release
Commercial
agreements
definition
National base
promotion
Rome and
surroundings
based promotion
Most important
italian cities based
promotion
Platform
Promotion
Idea
2014 Fall 2014 Half 2016 Fall 2016 Half 2017
16. The AdMap team has
more than 10 years of
experience in creating
innovative digital products
and the enthusiasm of the
two young creators.
Rosbhe Zakikhani
Co-Founder / Product Developer
Team
17
Gianluca Mongelli
Ideator / Developer
Alessia Gianaroli
Co-Founder / Communication
Giovanni Ciriello
Ideator / Developer
SOGETEL
Investor / Technology Partner