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Tata Salt was launched in August 1983 as India's first packed iodized salt brand. It has a market share of 17.3% according to the Economic Times Brand Equity survey. Tata Salt launched several corporate social responsibility programs since 2002, including Desh Ko Arpan in 2002 that benefited over 20,000 children in slums and villages, and partnering with organizations like CRY, KCMET, Naandi Foundation, and Cohesion Foundation Trust to provide education to underprivileged children.
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The Tata Group is an Indian multinational conglomerate founded in 1868 with 102 companies operating in diverse sectors. It is known for its leadership in corporate social responsibility through initiatives like improving community quality of life, environmental sustainability, and employee welfare. Notable contributions include JRD Tata founding Air India, and the Tata Trusts donating 65% of equity to philanthropic causes like education and healthcare.
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1) The Tata Group has a long history of corporate social responsibility beginning with its founder Jamsetji Tata in the late 19th century.
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Tata salt1
- 2. Launched in August 1983. India’s first packed Iodised Salt brand. Market Share of 17.3% . Economic Times Brand Equity.
- 3. Tata Salt launched the Desh Ko Arpan (DKAP) programme in 2002 -Child Relief Fund & You (CRY) -Which benefited 20,000 young girls and boys in 45 slums and 19 villages across the country. Khelo, Padho (Play, Learn) in 2005
- 4. Nanhi Kali In 2006 and 2007 Jointly managed by K C Mahindra Education Trust (KCMET) and Naandi Foundation
- 5. In 2009, Tata Salt began its relationship with Cohesion Foundation Trust By providing education to children of migrant workers in Gujarat.
- 6. Improve the quality of the life of the people it serves Returning to society what they earn Leadership with trust
- 7. Empower communities by building various forms of capacities, skills, human and social capital. Focus on youth through vocational training.