The document discusses the strategic management of the Tata Group, a large Indian multinational conglomerate. It provides an overview of the group's history and founders, tracing it back to 1868. It also outlines the group's expansion from foundations in the early 20th century through consolidation in the mid-1900s to further expansion globally in the late 20th century. Additionally, it analyzes the group's current strategies, internal environment through SWOT analysis, external environment through PEST analysis, and competitive environment through Porter's Five Forces model.
Tata Motors in the year 2008 acquired two of the most recognized premium segment car brand - Jaguar & Land Rover for a price tag of $2.5 billion. This presentation tells you about the history of Tata Motors, Jaguar and Land Rover, details of the deal, key motives of the merger, challenges in the merger, and both the companies current stage.
House of Tata: Acquiring a Global FootprintAbhigyan Singh
The 134-year-old Tata Group with 95 operating companies (31 of them publicly traded) and 230,000 employees, it is India's largest private-sector employer, its biggest taxpayer, and its greatest foreign-exchange earner.
Tata Motors in the year 2008 acquired two of the most recognized premium segment car brand - Jaguar & Land Rover for a price tag of $2.5 billion. This presentation tells you about the history of Tata Motors, Jaguar and Land Rover, details of the deal, key motives of the merger, challenges in the merger, and both the companies current stage.
House of Tata: Acquiring a Global FootprintAbhigyan Singh
The 134-year-old Tata Group with 95 operating companies (31 of them publicly traded) and 230,000 employees, it is India's largest private-sector employer, its biggest taxpayer, and its greatest foreign-exchange earner.
Indian Automobile Industry
Products & Sub Brands
Brand Elements
Analysis of Brand Elements
Sources of brand equity
Brand Awareness, Identity, Personality, equity, Vision, Culture
Perceptual map of TATA Motors in India
TATA’s Commercial Vehicle Market Share in India
TATA’s Passenger Vehicle Market Share in India
Targeting and Segmentation
TATA’s Brand Hierarchy
Brand Extension
BCG Matrix Analysis
SWOT Analysis
Promotional Function of Tata Motors in Last few years
Challenges faced by TATA Motors
Recommendations for Future
Indian Automobile Industry
Products & Sub Brands
Brand Elements
Analysis of Brand Elements
Sources of brand equity
Brand Awareness, Identity, Personality, equity, Vision, Culture
Perceptual map of TATA Motors in India
TATA’s Commercial Vehicle Market Share in India
TATA’s Passenger Vehicle Market Share in India
Targeting and Segmentation
TATA’s Brand Hierarchy
Brand Extension
BCG Matrix Analysis
SWOT Analysis
Promotional Function of Tata Motors in Last few years
Challenges faced by TATA Motors
Recommendations for Future
4. INTRODUCTION
MULTINATIONAL CONGLOMERATE
SEVERAL PRIMARY BUSINESS SECTORS
11TH MOST REPUTABLE COMPANY IN THE
WORLD-BY REPUTATION INSTITUTE
FIFTH LARGEST STEEL COMPANY IN THE
WORLD
FIFTH GENERATION OF FAMILY STEWARDSHIP
8. FOUNDATION
The seeds of what would mature and become
today's Tata group were laid long years
before India became independent.
CONSOLIDATION
The Tata group ventured into new areas and
built on the foundations, in spite of the
restraints imposed by a controlled economy
9. EXPANSION
The liberalization of the Indian economy
unleashed a period of remarkable growth for
the Tata group, in India and worldwide.
Tata ventured in to mergers and acquisitions
in the late 1990s.
10. TATA GROUP OF COMPANIES
• AUTOMOTIVE
• ENGINEERING SERVICES
ENGINEERI
NG • ENGINEERING PRODUCTS
• COMPOSITES
MATERIALS
• METALS
• POWER
ENERGY
• OIL GAS
11. TATA GROUP OF COMPANIES
• TATA CHEMICALS
• TATA PIGMENTS
CHEMICA
LS • RALLIS INDIA
• HOTELS AND REALITY
• FINANCIAL SERVICES
SERVICES • OTHER SERVICES
• INFINIT RETAIL
• TATA TEA
• TATA CERAMICS
CONSUMER • TATA MCGRAW HILL PUBLISHING COMPANY
PRODUCTS
• TATA INDUSTRIES
• TRENT
18. TATA’S FUTURE GOALS AND
OBJECTIVES
o Result of Strong Business Ethics
Tata as “one”
A desired to be “loved”
o “Tata offers its resources as much as possible in
order to maintain and improve a clean environment,
and in order to improve life in regions where it is
settled” -Tata steel, annual report 2005
o Pro Community Business Practices
o Increase in Research and development spending
o Cutting edge technology
o Expansion in new market
19. IMPACT OF CAG ON TATA
The Comptroller and Auditor General (CAG)
Loss of Rs 1.86 lakh crore due to lack of bidding.
Tata Power declined by 3.71 percent.