Task2c
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Digital images are used for various specific purposes in media products and publications. They can: 1) Enhance written publications by providing visuals to accompany news, articles and advertisements in newspapers. 2) Market products by using large printed pictures for decoration and to inform about events. 3) Generate interest and raise awareness about multi-sport events like the Olympics through promotional visuals. 4) Tell stories by communicating news through photographs in magazines that show hidden messages. 5) Promote events through advertisements in public media to publicize products, services, jobs or events. 6) Increase sales by using visuals in games, music or on compact discs.
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Task 2c
This document discusses several ways to enhance written publications, market a product, promote an event, generate interest/raise awareness, tell a story, and increase sales through various mediums. Newspapers and magazines can enhance reading and communication skills by providing daily news and images on topics. Posters are effective for marketing by targeting audiences, using large fonts, and having a clear message. Events can be promoted through signs, print, commercials, advertisements, direct mail, and websites. Sport Relief is an example of an event that raises awareness for charity through fundraising and sporting competitions. Photojournalism tells news stories through accurate images. Computer games and music can increase sales through advertising, special offers, reasonable pricing, and bundling products.
2 c
Digital images are used for a variety of purposes across different media. In newspapers and magazines, images are used to inform the public and provide context to stories through photos and graphics. For posters and advertisements, images aim to promote products, services, and events in an eye-catching way to attract attention and convey key messages. Photographers are hired to capture impactful moments at sports events and rallies to share on television and online. Photojournalism uses images to tell stories and communicate news visually in magazines. The music and gaming industries also employ photographers to take photos for album and game covers to help increase sales and marketing.
Task 2c scott
Newspapers and magazines are written publications that inform readers about current events and topics of interest through articles and stories. Magazines focus more on entertainment and leisure topics across a variety of genres. Both use different types of paper depending on their quality and purpose. Various methods are used to enhance publications, promote products or events, generate interest, and increase sales. These include posters, advertisements, charity events, photojournalism, computer games, and music CDs.
What is digital signage
See why digital signage is more than just a screen on a wall and what makes it more efficient than posters and TVs for getting your message in front of your audience.
2 c
Digital images are used for various purposes such as enhancing publications, marketing products, and promoting events. Photographers must take eye-catching and informative images to serve these purposes. Digital images can raise awareness of sports events by capturing memorable moments and gold medal winners. They are also used in photojournalism to tell stories about news and events. Photographers make their work available online as many are self-employed. Digital images on CD and game covers can increase sales by attracting attention.
Digital marketing marketing strategies for digital world
Digital marketing has several advantages over traditional marketing such as lower costs, more advanced audience segmentation, unlimited reach potential through viral sharing, and real-time interaction and feedback. It also allows for continuous optimization of campaigns based on metrics and precise measurement of ROI. Some key digital marketing techniques include search marketing, online advertising, social media marketing, and integrating digital technologies with traditional media. Successful digital strategies involve telling brand stories across multiple online channels and continually refining efforts based on testing and data.
Unit 10 task 2 c
Newspapers enhance literacy skills and provide daily facts and information. They can target specific audiences and include colorful images to illustrate concepts clearly. Magazines are also informative sources that improve literacy while using images attractively. When creating posters, the title should stand out boldly while the image effectively conveys the message. Advertisements are good ways to promote events by informing a wide audience. Major sporting events like the Olympics generate widespread interest and raise awareness of athletic participation. Photojournalism uses photos and editing to tell news stories for publication. Companies increase sales of video games and music by advertising, understanding their target markets, offering competitive products, using social media, setting prices strategically, previewing the product, and providing customer discounts.
Sales promotion & publicity
The document outlines various sales promotion and publicity tools for service and experience related industries, including trade promotions like slotting allowances and buying allowances to gain retailer support, and consumer sales promotions such as premiums, coupons, product samples, and incentives like contests and sweepstakes. It also discusses public relations activities aimed at different audiences including employees, customers, and the community, as well as publicity tools like news releases, press kits, and press conferences.
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Task 2c
This document discusses several ways to enhance written publications, market a product, promote an event, generate interest/raise awareness, tell a story, and increase sales through various mediums. Newspapers and magazines can enhance reading and communication skills by providing daily news and images on topics. Posters are effective for marketing by targeting audiences, using large fonts, and having a clear message. Events can be promoted through signs, print, commercials, advertisements, direct mail, and websites. Sport Relief is an example of an event that raises awareness for charity through fundraising and sporting competitions. Photojournalism tells news stories through accurate images. Computer games and music can increase sales through advertising, special offers, reasonable pricing, and bundling products.
2 c
Digital images are used for a variety of purposes across different media. In newspapers and magazines, images are used to inform the public and provide context to stories through photos and graphics. For posters and advertisements, images aim to promote products, services, and events in an eye-catching way to attract attention and convey key messages. Photographers are hired to capture impactful moments at sports events and rallies to share on television and online. Photojournalism uses images to tell stories and communicate news visually in magazines. The music and gaming industries also employ photographers to take photos for album and game covers to help increase sales and marketing.
Task 2c scott
Newspapers and magazines are written publications that inform readers about current events and topics of interest through articles and stories. Magazines focus more on entertainment and leisure topics across a variety of genres. Both use different types of paper depending on their quality and purpose. Various methods are used to enhance publications, promote products or events, generate interest, and increase sales. These include posters, advertisements, charity events, photojournalism, computer games, and music CDs.
What is digital signage
See why digital signage is more than just a screen on a wall and what makes it more efficient than posters and TVs for getting your message in front of your audience.
2 c
Digital images are used for various purposes such as enhancing publications, marketing products, and promoting events. Photographers must take eye-catching and informative images to serve these purposes. Digital images can raise awareness of sports events by capturing memorable moments and gold medal winners. They are also used in photojournalism to tell stories about news and events. Photographers make their work available online as many are self-employed. Digital images on CD and game covers can increase sales by attracting attention.
Digital marketing marketing strategies for digital world
Digital marketing has several advantages over traditional marketing such as lower costs, more advanced audience segmentation, unlimited reach potential through viral sharing, and real-time interaction and feedback. It also allows for continuous optimization of campaigns based on metrics and precise measurement of ROI. Some key digital marketing techniques include search marketing, online advertising, social media marketing, and integrating digital technologies with traditional media. Successful digital strategies involve telling brand stories across multiple online channels and continually refining efforts based on testing and data.
Unit 10 task 2 c
Newspapers enhance literacy skills and provide daily facts and information. They can target specific audiences and include colorful images to illustrate concepts clearly. Magazines are also informative sources that improve literacy while using images attractively. When creating posters, the title should stand out boldly while the image effectively conveys the message. Advertisements are good ways to promote events by informing a wide audience. Major sporting events like the Olympics generate widespread interest and raise awareness of athletic participation. Photojournalism uses photos and editing to tell news stories for publication. Companies increase sales of video games and music by advertising, understanding their target markets, offering competitive products, using social media, setting prices strategically, previewing the product, and providing customer discounts.
Sales promotion & publicity
The document outlines various sales promotion and publicity tools for service and experience related industries, including trade promotions like slotting allowances and buying allowances to gain retailer support, and consumer sales promotions such as premiums, coupons, product samples, and incentives like contests and sweepstakes. It also discusses public relations activities aimed at different audiences including employees, customers, and the community, as well as publicity tools like news releases, press kits, and press conferences.
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Chapter 8
1) The document discusses using media and events to generate publicity and discusses traditional and modern technologies used for event promotion and media coverage.
2) Social media is an important tool for event promotion that allows organizers to build relationships with audiences and share event information widely.
3) Creating social media pages and posting engaging content about industry news, events, clients are effective ways to promote events and businesses online.
Types of Media
This document identifies and defines different types of media:
1. Print media includes newspapers, books, and magazines that use paper and ink. Text and visual media like photos are common in print.
2. Broadcast media transmits audio and video content through radio waves including radio and television. It includes audio-visual media.
3. New media integrates different technologies onto digital platforms and allows for customized, infinite dissemination of information through things like the internet, smartphones, and social media.
4. Media convergence is the merging of communication tools through digitization, allowing media to be distributed across devices. It brings together media production and distribution in the digital world.
Unit 10 task 2c
Digital images can be used in several ways to enhance publications like newspapers and magazines, market products through posters, promote events through advertisements, generate interest in sports events, tell stories through photojournalism, and increase sales of video games. Images are selected to show important details, influential people, dramatic scenes, famous athletes, and epic gameplay to attract more customers and raise awareness of the topic being featured.
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This document discusses media kits and compares traditional and new media. It defines a media kit as a pre-packaged set of promotional materials distributed to members of the media. Common components of media kits include background information, fact sheets, biographies, press coverage, photos, and contact details. Traditional media refers to older forms like television, radio, newspapers and magazines while new media encompasses digital and interactive technologies like the internet, websites, and computer games. New media has advantages over traditional media in terms of reach, cost, and allowing for greater consumer exposure and interaction.
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Topik 1 Pengenalan Multimedia
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Nike's iconic "Just Do It" advertising campaign from 1988 was highly successful. It tapped into the 1980s fitness craze and consumer desire for a healthy lifestyle by linking exercise to wearing Nike sneakers. The provocative ads encouraged people to take charge of their fitness. Celebrity endorsements also appealed to consumers' sense of belonging. The easily identifiable campaign stayed true to its compelling message and helped Nike expand beyond running shoes to target all Americans. Its timing could not have been better to combat rival Reebok's aerobics shoe dominance and propel Nike to massive sales growth.
introduction of Multimedia
Multimedia is defined as any combination of text, graphics, drawings, still images, animation, audio, and video delivered by computer. Interactive multimedia allows users to control elements, while hypermedia provides a linked structure for navigation. Multimedia has many applications including education, training, sales/marketing, displays/kiosks, websites, and entertainment. It provides advantages like enhancing messages, gaining attention, and increasing learning effectiveness. However, multimedia also has disadvantages such as being expensive to create and not always compatible. Common uses of multimedia include entertainment, education, corporate communications, and reference.
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1) Digital challenges are changing the role of media and publishing companies by pushing them to provide more value from their content over time across different formats and better understand and extract information from content.
2) Publishing companies are conducting research and development into areas like managing large volumes of multimedia content, extracting information from content, understanding user needs, and quality control of user-generated content.
3) To address these digital challenges and take advantage of new opportunities, publishing companies will need to provide customized, profile-based information to customers across different formats and business models while reusing and integrating content from various sources.Advertising campaign
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Lesson 1 multimedia gs
This document provides an overview of multimedia from different perspectives and defines multimedia. It discusses the key features of multimedia including interactivity, navigation, and hyperlinks. It also outlines various types of multimedia such as text, graphics, animation, audio, and video. The document then covers several application areas of multimedia such as in creative industries, commercial, entertainment, education, engineering, industry, and medicine. It provides examples of different multimedia technology applications including video teleconferencing and multimedia mail. Finally, it discusses the four main stages of multimedia application development: planning and costing, designing and producing, testing, and delivering.
Task 2
The document provides guidance for photographers to generate photographs for a client and media products. Photographers are instructed to consider a range of opportunities and contingency plans. They are then asked to develop their ideas and demonstrate techniques for digital photography, including framing, shutter speed, aperture, file size, composition, and storing images properly. Photographers are also told to evaluate selecting and rejecting images from contact sheets, and to assess aspects of their work like camera type, shutter speed, aperture, framing, lighting, camera support and use of mise-en-scène.
Task 1
The document provides details for Task 1a, which involves creating interior and exterior photographs for a magazine cover or newsletter. The brief specifies the client has requested planning and producing a range of images. Details provided include the purpose and target audience of an e-magazine focused on football for teenagers. Existing media products like websites and newspapers are considered for how they can be combined. Contingency plans are to expand the e-magazine's reach to all ages. A template layout is produced and test shots are planned at locations like Abby Lane park.
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What is Multimedia presentation and design
This document provides an overview of multimedia presentations, including definitions, importance, elements, and the process. A multimedia presentation is defined as using various media like words, pictures, videos and animations to share a message or idea with viewers. It can be important for sharing information with businesses, advertising, and making people aware of information. Key elements include text, animation/interactivity, images, audio, and video. The process involves conceptualization, pre-production, production, post-production, and evaluation. The document also discusses identifying target audiences and creating audience profiles based on demographics.
Ibf Reg
The document summarizes the agenda and speakers for the 2nd International Business Forum Cologne event on October 21-22, 2009. The event will feature keynotes and presentations from industry executives on topics related to the future of digital imaging and growing a business through social media. Attendees can also meet suppliers at a mini trade show, and there is a social dinner event on October 21st. International experts will share their views on marketing new technologies to consumers and leveraging social media.
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1) The document discusses using media and events to generate publicity and discusses traditional and modern technologies used for event promotion and media coverage.
2) Social media is an important tool for event promotion that allows organizers to build relationships with audiences and share event information widely.
3) Creating social media pages and posting engaging content about industry news, events, clients are effective ways to promote events and businesses online.
Types of Media
This document identifies and defines different types of media:
1. Print media includes newspapers, books, and magazines that use paper and ink. Text and visual media like photos are common in print.
2. Broadcast media transmits audio and video content through radio waves including radio and television. It includes audio-visual media.
3. New media integrates different technologies onto digital platforms and allows for customized, infinite dissemination of information through things like the internet, smartphones, and social media.
4. Media convergence is the merging of communication tools through digitization, allowing media to be distributed across devices. It brings together media production and distribution in the digital world.
Unit 10 task 2c
Digital images can be used in several ways to enhance publications like newspapers and magazines, market products through posters, promote events through advertisements, generate interest in sports events, tell stories through photojournalism, and increase sales of video games. Images are selected to show important details, influential people, dramatic scenes, famous athletes, and epic gameplay to attract more customers and raise awareness of the topic being featured.
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Topic: Integrated Marketing Communication channels
A evaluation of integrated marketing communications (IMC) as applied to Nike, Inc.
Revision case studies and key terms
This document discusses key concepts related to the film industry, including institutions, audiences, and technologies. It covers:
- The main institutions in the film industry are production companies, distributors, and cinemas/home video retailers. Each has distinct roles in creating, marketing, and exhibiting films.
- New media technologies have converged multiple functions into single devices and led to more content proliferation, affecting how institutions reach audiences.
- Audience consumption patterns illustrate trends influenced by institutional targeting and technology that institutions must consider.
Chap4
This document discusses media kits and compares traditional and new media. It defines a media kit as a pre-packaged set of promotional materials distributed to members of the media. Common components of media kits include background information, fact sheets, biographies, press coverage, photos, and contact details. Traditional media refers to older forms like television, radio, newspapers and magazines while new media encompasses digital and interactive technologies like the internet, websites, and computer games. New media has advantages over traditional media in terms of reach, cost, and allowing for greater consumer exposure and interaction.
Q2
Advertising has become an essential part of business to promote products and services. There are many types of advertising including print, outdoor, broadcast, covert, surrogate, public service, and celebrity advertising. Modern advertising methods are increasingly using innovative digital techniques like web banners, bandwagon appeals, promotions, endorsements, contextual ads, keywords ads, blog ads, mobile ads, and public relations. The advertising field is constantly evolving to find new effective ways to reach audiences.
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Advertising is a form of communication used to attract public attention to products and businesses. It provides employment and helps fund television programming and other media. Effective advertising informs people and raises awareness of products. Children are exposed to thousands of TV ads per year and recognize brands at a young age. Television is considered the most effective advertising medium, with 30-second Super Bowl ads costing millions. There are various forms of advertising including covert advertising within media and outdoor advertising using billboards, bus shelters, and other public spaces.
Topik 1 Pengenalan Multimedia
Multimedia is defined as using multiple forms of media like text, audio, graphics, animation, and video to inform or entertain users. It combines elements like text, sound, images, animation, and video. Multimedia can be linear or non-linear. It has various applications in creative industries, commercial use, education, engineering, homes, industries, medicine, and public places. It is used for purposes like advertising, training, simulations, reference materials, and providing information.
Advertising+campaign..
The document discusses Nike's famous "Just Do It" advertising campaign from 1988. It summarizes that the campaign was a response to Nike losing market share to Reebok in the 1980s. The "Just Do It" slogan and celebrity endorsements tapped into consumers' desires for fitness and a healthy lifestyle. The timing of the campaign capitalized on the fitness craze of the 1980s. The memorable ads were humorous yet compelling people to exercise, preferably in Nike sneakers. The iconic campaign was a success in boosting Nike's sales and market position against Reebok.
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Advertising media is used to advertise messages or products in the advertising industry. Examples of advertising media include online banners, radio spots, billboards, television advertisements, and print ads in newspapers. In online marketing, advertisers use advertising media on websites and for email marketing to gain attention from visitors or recipients. The most common form of online advertising media is banners, which can be presented in various sizes and formats. Other types of online display advertising include text links, placements, sponsorships, pop-ups, skyscrapers, and sticky ads. There are also many types of offline advertising media such as newspapers, posters, cinema advertising, catalogues, and outdoor signage. When selecting advertising media, factors to consider include the audience reached
OBI creds
OneBigIdea is a specialist media marketing agency that helps media owners meet advertising and sponsorship goals. It has an experienced team with expertise in the media sector and marketing strategy. OneBigIdea creates compelling reasons for advertisers to engage with media properties through powerful engagement marketing techniques that combine digital and promotional activities. It provides flexible, personalized support for projects of any size or complexity.
Creativity in Advertising
Nike's iconic "Just Do It" advertising campaign from 1988 was highly successful. It tapped into the 1980s fitness craze and consumer desire for a healthy lifestyle by linking exercise to wearing Nike sneakers. The provocative ads encouraged people to take charge of their fitness. Celebrity endorsements also appealed to consumers' sense of belonging. The easily identifiable campaign stayed true to its compelling message and helped Nike expand beyond running shoes to target all Americans. Its timing could not have been better to combat rival Reebok's aerobics shoe dominance and propel Nike to massive sales growth.
introduction of Multimedia
Multimedia is defined as any combination of text, graphics, drawings, still images, animation, audio, and video delivered by computer. Interactive multimedia allows users to control elements, while hypermedia provides a linked structure for navigation. Multimedia has many applications including education, training, sales/marketing, displays/kiosks, websites, and entertainment. It provides advantages like enhancing messages, gaining attention, and increasing learning effectiveness. However, multimedia also has disadvantages such as being expensive to create and not always compatible. Common uses of multimedia include entertainment, education, corporate communications, and reference.
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1) Digital challenges are changing the role of media and publishing companies by pushing them to provide more value from their content over time across different formats and better understand and extract information from content.
2) Publishing companies are conducting research and development into areas like managing large volumes of multimedia content, extracting information from content, understanding user needs, and quality control of user-generated content.
3) To address these digital challenges and take advantage of new opportunities, publishing companies will need to provide customized, profile-based information to customers across different formats and business models while reusing and integrating content from various sources.Advertising campaign
An advertising campaign is a series of coordinated advertisements that share a single theme or idea. Nike launched its iconic "Just Do It" campaign in 1988 to help drive its comeback against rival Reebok in the sportswear market. The campaign was successful because it tapped into the 1980s fitness craze and consumer desire for a healthy lifestyle. It used celebrity endorsements and humorous but motivating ads to convince people to exercise and view Nike sneakers as essential for an active lifestyle. The coordinated, identifiable campaign stayed on message and helped Nike expand its business beyond runners to a mass market.
Lesson 1 multimedia gs
This document provides an overview of multimedia from different perspectives and defines multimedia. It discusses the key features of multimedia including interactivity, navigation, and hyperlinks. It also outlines various types of multimedia such as text, graphics, animation, audio, and video. The document then covers several application areas of multimedia such as in creative industries, commercial, entertainment, education, engineering, industry, and medicine. It provides examples of different multimedia technology applications including video teleconferencing and multimedia mail. Finally, it discusses the four main stages of multimedia application development: planning and costing, designing and producing, testing, and delivering.
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Best of International Award Cases 2013 | E3 Agency Network
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Task 2
The document provides guidance for photographers to generate photographs for a client and media products. Photographers are instructed to consider a range of opportunities and contingency plans. They are then asked to develop their ideas and demonstrate techniques for digital photography, including framing, shutter speed, aperture, file size, composition, and storing images properly. Photographers are also told to evaluate selecting and rejecting images from contact sheets, and to assess aspects of their work like camera type, shutter speed, aperture, framing, lighting, camera support and use of mise-en-scène.
Task 1
The document provides details for Task 1a, which involves creating interior and exterior photographs for a magazine cover or newsletter. The brief specifies the client has requested planning and producing a range of images. Details provided include the purpose and target audience of an e-magazine focused on football for teenagers. Existing media products like websites and newspapers are considered for how they can be combined. Contingency plans are to expand the e-magazine's reach to all ages. A template layout is produced and test shots are planned at locations like Abby Lane park.
Task 3
The document provides instructions for a test photography shoot assignment to create interior and exterior photographs for a media product. It outlines that the student should explore, explain, and demonstrate photography techniques like framing using various cameras. It also discusses choosing appropriate locations, booking locations, and considering current media products as examples.
Task 5
This document evaluates the process of creating a digital magazine. It discusses researching publishing methods and digital formats which improved the author's writing style and helped produce an attractive, innovative piece. Layout research from other magazines aided in creating the best design. Peer feedback validated the quality of research and work put into the project. Pre-production planning helped organize time, images, and resources. Written materials were stored both physically and digitally to prevent loss of work.
Task 4
Dennis describes the processes involved in creating a piece of work including photography, importing materials into design software, experimenting on Photoshop and InDesign, and properly storing the finished piece. He took photos of a footballer playing football to illustrate his topic. The photos were imported from a USB file into InDesign. Dennis also practiced on the design software beforehand to learn how to make his work look good. He names, logs, and stores the finished piece with an appropriate file name and format, saving it locally and as a backup.
Task 3
This document outlines the tasks required to produce a digital pre-production portfolio and two digital publishing products. Task 3a involves creating props and costume lists, location scouting, and mockups. Task 3b requires researching sources, drafting two articles, and conducting primary research like interviews and questionnaires. Task 3c is to desktop publish the two digital products using programs like Photoshop, Illustrator, and InDesign and publish on a blog. Task 3d is to adapt one of the articles for a different audience using a different writing style.
Task 2
The document outlines a plan to create an e-magazine pitch using audio-visual aids. It discusses using an e-magazine style to attract target audiences of teenagers. BBC persuasive techniques will be used to communicate ideas professionally yet understandably. A range of media language will be used to attract potential clients. Clarity of expression, tone of voice, vocabulary, and grammar will all be focused on to effectively engage and interest audiences. The e-magazine structure will feature text on one side and images on the other, using small images within the text and across the pages.
Task 1
The document outlines the tasks required to develop an idea and concept for a digital publishing product. Task 1a involves brainstorming ideas, creating a mood board, discussing ideas with peers, and selecting a final idea. Task 1b requires writing a proposal that includes the target audience (teenagers), purpose (to inform and educate about football), platform (e-magazine), synopsis, length, images/graphics, logistics, and resources needed. The proposal provides details on each of these elements, such as the types of images that will be used and ensuring legal and ethical standards are followed.
Task 3
The document provides instructions for a test photography shoot assignment to create interior and exterior photographs for a media product. It outlines that the student should explore, explain, and demonstrate photography techniques like framing using various cameras. It also discusses choosing appropriate locations, booking locations, and considering current media products as examples. The student provides reasoning for their shoot settings and choices.
Task 2b
Shorthand communication uses simple strokes, abbreviations, or symbols to rapidly write letters, words, or phrases. Mise en scène includes all visual elements of a film that characterize its spaces, such as costumes, makeup, props, and settings. Anchoring is basing estimates on irrelevant information known to the estimator rather than the actual event or value being estimated.
Task 2a
This document discusses and defines different types of digital publishing products and formats, including e-magazines, e-newspapers, adverts, DVD/CD covers, flyers, leaflets, training manuals, text for moving images and audio, interactive media, promotion media, and e-books. E-magazines are online magazines published on the internet, e-newspapers are digital versions of printed newspapers, and adverts are commercials used to promote products and services across different platforms.
Task 5
This document evaluates the process of creating a digital magazine. It discusses researching publishing methods and digital formats which improved the author's writing style and helped produce an attractive, innovative piece. Layout research from other magazines aided in creating the best design. Peer feedback confirmed the high quality of research and work. Pre-production planning helped organize time, images, and resources. Written materials were stored both physically and digitally to prevent data loss. Overall the evaluation finds the research, design, and production process was successful.
Task 4
Dennis documented the processes for his task 4 assignment which included producing football-themed photographs and importing them into InDesign and Photoshop. He chose pictures of a footballer playing football to match his topic. Dennis sourced the pictures from his USB by opening the file in InDesign. He also practiced using InDesign and Photoshop beforehand to familiarize himself with the software and prepare his work.
Task 3
This document outlines the tasks for a digital publishing project which includes creating a pre-production portfolio, researching articles through primary and secondary sources, and desktop publishing two digital products. The portfolio involves planning elements like a prop list, location photos, and mock layouts. Research includes questionnaires, interviews about what football fans want to see, and reviewing websites. The final stage involves using design software like Photoshop, Illustrator and InDesign to publish the digital pieces to a blog with proper stylistic conventions for headlines and magazine layout tailored to a target teenage audience.
Task 2
The document outlines a plan to create an audio-visual pitch that communicates ideas to an audience in order to persuade them. It discusses using an e-magazine style to attract teenagers, employing persuasive techniques from the BBC to convey information in a professional yet understandable way. It emphasizes expressing ideas clearly through writing, images, and speaking slowly and clearly to effectively engage the target audience. The plan also notes the vocabulary, grammar, spelling, and punctuation will be at a high standard while remaining understandable for teenagers.
Task 1
The document instructs the recipient to produce a brainstorm and mood board with several print product ideas, discuss the ideas with peers and teacher, and take note of feedback to include in their work. It also states to include an account of discounted ideas with reasons, any changes made, and the final idea. The brainstorm and mood board should refer to existing examples of digital print products analyzed in a previous journalism brief.
Task 3
The two digitally published products analyzed were the BBC website and the FourFourTwo website. The BBC website uses a formal, factual style with images, videos, and ads. It has a modern yet original font scheme and yellow and white colors. FourFourTwo also uses images and ads but focuses more on pictures to link to separate pages with modern black and white colors and blonde capitalized graphics. Both sites use a mix of bold and normal fonts and include advertisements.
Task 2
Traditional publishing techniques before digital technology included etching, where acid was used to cut unprotected parts, and cassette tapes for audio recording and playback. Cameras could print photos within seconds of being taken, while early computers were basic but innovative. Phones originally only allowed stationary calls but have since added apps, games, and cameras. Digital publishing now occurs on websites and through various forms of advertising, while traditional methods were more limited like word of mouth, posters, and television.
Task1
This document provides definitions and descriptions of various digital publishing products and types of writing. It discusses emagazines, enewspapers, adverts, DVD/CD covers, flyers, leaflets, training materials, text for moving images and audio, interactive media, promotion media, ebooks, shorthand communication, mise en scene, and anchoring. Each term is defined in 1-2 sentences explaining what it is and how it relates to digital publishing or writing.
Task 5
The group was assigned by Culture East to create an audio piece interviewing people in East London about their views on the 2015/2016 English Premier League football season. They decided to focus on how the season affected West Ham United fans. They successfully completed a 4-minute podcast interviewing people in East London. While there was a lot of drama and surprises in the season, they focused their discussion on select topics and questions to keep the information concise. Their finished audio piece matched their original idea to discuss reviews of Leicester City's unexpected championship win that season. They worked well together as a group by helping each other and staying organized during the production process. Areas for improvement include asking more detailed questions during interviews and better microphone placement during
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- 2. Promote an event- A notice or announcementinapublicmediumpromotingaproduct,service,oreventorpublicizinga jobvacancy. Advertisementare usedtopersuasion. Increase sales- A game playedbyelectronicallymanipulatingimagesproducedbyacomputerprogramon a monitor or otherdisplay. Musicisa vocal or instrumental sounds combinedinsucha wayas to produce beautyof form,harmony,and expressionof emotion. A Cdisa compact disk.