The Indian aviation industry has grown rapidly in recent years at over 25% annually, driven by economic growth, rising incomes, and low-cost carriers. However, the sector now faces challenges due to high fuel prices and the global economic slowdown. Domestic air traffic in India fell 19% in September and major airlines like Kingfisher are struggling with debt. The government may provide a bailout package but airlines are cutting costs through capacity reductions in the short-term. Long-term forecasts still predict strong growth in Indian aviation, fueled by a growing middle class and expanding international trade and tourism.
Strategic Mistakes That Led To The Failure Of Kingfisher AirlinesSourav Giri
Industry Overview
Introduction to UB Group & KFA
Industry Analysis Based on Porters Five Forces
Identification of Crisis & Reasons for Failure
Identification & Analysis of Strategic Risks
Critical Mistakes in Decision Making & Strategy
Conclusion
A project report on how kingfisher airlines went from being the largest domestic airline to being locked out in the cold. Marketing management, Marketing mix, marketing strategy, productivity and efficiency, current ratio, and it failures
An analysis done on Kingfisher Airlines(India), under the subject International Business. The focus was more on SLEPT analysis. The presentation was made by Final Year Management students at SIESCOMS b-school, Nerul, Navi Mumbai, Maharashtra, India. Source for the presentation : Internet and Kingfisher Airline Website
Strategic Mistakes That Led To The Failure Of Kingfisher AirlinesSourav Giri
Industry Overview
Introduction to UB Group & KFA
Industry Analysis Based on Porters Five Forces
Identification of Crisis & Reasons for Failure
Identification & Analysis of Strategic Risks
Critical Mistakes in Decision Making & Strategy
Conclusion
A project report on how kingfisher airlines went from being the largest domestic airline to being locked out in the cold. Marketing management, Marketing mix, marketing strategy, productivity and efficiency, current ratio, and it failures
An analysis done on Kingfisher Airlines(India), under the subject International Business. The focus was more on SLEPT analysis. The presentation was made by Final Year Management students at SIESCOMS b-school, Nerul, Navi Mumbai, Maharashtra, India. Source for the presentation : Internet and Kingfisher Airline Website
Life journey of Vijay Mallya from bang to bust along with all details like business owned by him,financial data,his interest and most important business strategy also.
An insight study of Aviation, Automobile, and Leather Industry of INDIA. Brief but precise information about INDIA as an economy in various defined sectors and how it is coming on the world platform and competing with global players.
Life journey of Vijay Mallya from bang to bust along with all details like business owned by him,financial data,his interest and most important business strategy also.
An insight study of Aviation, Automobile, and Leather Industry of INDIA. Brief but precise information about INDIA as an economy in various defined sectors and how it is coming on the world platform and competing with global players.
The Indian aviation industry is one of the fastest growing aviation industries in the world. The government's open sky policy has led to many overseas players entering the market and the industry has been growing both in terms of players and number of aircrafts. Today, private airlines account for around 75 per cent share of the domestic aviation market.
India is the 9th largest aviation market in the world. According to the Ministry of Civil Aviation, around 29.8 million passengers traveled to/from India during 2008, an increase of 30 per cent on previous year. It is predicted that international passengers will grow upto 50 million by 2015. Further, due to enhanced opportunities and international connectivity, 69 foreign airlines from 49 countries are flying into India.
A
Project Report
On
Aviation Industry
Submitted By
Name Roll Number
Miss. KiranBendre 05
Mr. KalidasBhandwalkar 06
Mr. SanketBharte 07
Miss. SangitaBhilare 08
Class: - MBA I, VIIT,Baramati
Under The Guidance Of
Dr. RupendraGaikwad
Subject:- Industry Analysis- Desk Research (215)
Index
Chapter No Contents Page No
1 Industry Analysis
Nature of the Industry,
Market share of the company 3
2 Promoters & Management Ethos
Background of promoters
CSR policies
3 External environment
Controlling ministry
4 Financials
Ratio analysis of financial data
5 Recent development
Margers & Acquisition
Indian Aviation Industry
Chapter 1 : Industry Analysis – the Basics
History of the Industry
The first commercial flight in India was made on February 18, 1911, when a French pilot MonsignorPiquet flew airmails from Allahabad to Nain, covering a distance of about 10 km in as many minutes.
Tata Services became Tata Airlines and then Air-India and spread its wings as Air-India International. The domestic aviation scene, however, was chaotic. When the American Tenth Air Force in India disposed of its planes at throwaway prices, 11 domestic airlines sprang up, scrambling for traffic that could sustain only two or three. In 1953, the government nationalized the airlines, merged them, and created Indian Airlines. For the next 25 years JRD Tata remained the chairman of Air-India and a director on the board of Indian Airlines. After JRD left, voracious unions mushroomed, spawned on the pork barrel jobs created by politicians. In 1999, A-I had 700 employees per plane; today it has 474 whereas other airlines have 350.
For many years in India air travel was perceived to be an elitist activity. This view arose from the “Maharajah” syndrome where, due to the prohibitive cost of air travel, the only people who could afford it were the rich and powerful.
In recent years, however, this image of Civil Aviation has undergone a change and aviation is now viewed in a different light - as an essential link not only for international travel and trade but also for providing connectivity to different parts of the country. Aviation is, by its very nature, a critical part of the infrastructure of the country and has important ramifications for the development of tourism and trade, the opening up of inaccessible areas of the country and for providing stimulus to business activity and economic growth.
Until less than a decade ago, all aspects of aviation were firmly controlled by the Government. In the early fifties, all airlines operating in the country were merged into either Indian Airlines or Air India and, by virtue of the Air Corporations Act, 1953; this monopoly was perpetuated for the next forty years. The Directorate General of Civil Aviation controlled every aspect of flying including granting flying licenses, pilots, certifying aircrafts for flight and issui
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1. ANSWER6:-
“FUTURE OF DOMESTIC AVIATION SECTOR”
India is one of the fastest growing aviation markets in the
world. The current growth rate in domestic and international
travel exceeds 25% the highest in the world. The Indian
aviation industry has witnessed a remarkable growth in
recent years with key drivers being positive economic
factors, growth in consumer spending and availability of low
fares. It is estimated that by 2010, Indian airports will be
handling between 90 and 100 million passengers per year,
as against the current 34 million passengers. It is also
expected that nearly the low cost carrier segment [LCC] will
drive 80% of this growth. The increase in percentage growth
rate of domestic sector is far more than that of the
international sector. The other factors, which will boost up
the domestic sector in next few years, are as follows:
LCC(low cost carrier): Due to the emergence of the low cost
airlines, every common person can afford to travel which
was a rare scenario in earlier days. Attraction to foreign
shores: jet and Sahara have gone international by starting
operations. After five years of domestic operations, many
domestic airlines too will be entitled to fly overseas.
Rising income levels: though India’s GDP is very low as
compared to the developed country standards, but as India’s
economy is growing even now, the common person can
afford to fly by air .Glamour of the airlines. No other industry
other than film making industry is as glamorous as the
airlines. Airline tycoons have been idolized. Airlines have a
aura of glamour around them, and high net worth individuals
can always have an idea of owing an airline, due to all the
above factors have resulted in a “me too” rush to launch
domestic airlines in India. Apart from this, there are many
reasons for shutting down of this industry such as hike in
fuel rise, low maintenance etc but due to the above-
mentioned factors it will never go down.
2. ADVANTAGE OF THE CURRENT SCENARIO OF
AVIATION INDUSTRY
• The biggest advantage is that its time saving.
• Passenger get more comfort than any others do mode
of transport. Due to the emergency of the LCC (low
cost carriers) even common man can now travel by air
which was a rare scenario in the earlier days.
• Development in economy.
• Improves standard of living.
• More job opportunity.
• Improvement in business sector.
• Improves technology.
• Opportunity to visit different countries.
• The aviation industry is one of the fastest growing
industry in the world
• As earlier it used to take weeks to cross the ocean but
now its just a matter of hours..
• The growth rate of domestic and international sector
has been more than 25% which is highest in he world.
• As the jobs available in this industry are of high risk the
salary paid to the crew is very high as compared to
other industry.
DISADVANTAGE OF CURRENT SCENARIO
OF AVIATION INDUSTRY
• You can have long duty hours, odd hours duty,
continuous traveling for days together, has to keep, you
are cool in many untoward situations also.
• It utilizes a lot of resources to do its thing fuel, rubber,
metals, etc. hence it is getting too expensive.
3. • It brings air pollution and increase in air traffic.
• Hijack, bomb threat and emergency landing.
• As there has been a hike in fuel charges, the airlines
have increased their fares
• All big airlines have to merge with other airlines to make
profit due to the soaring prices.
• The air tickets will not be affordable to the common man
and it would be only for high class society people.
• No new aircrafts will be purchased . As a result , US &
European manufacturers will also suffer
In My Opinion
Now, I just got to know about the vast aviation industry. That
they are more opportunities in this industry than the other
industry. To be a part of this industry it is very important to
about this industry and this research has helped me for the
same. As I was doing the research on the above mentioned
topics, I came to various features of this knew this industry is
so large, but as of now, I almost know everything which is
hardly known to the common people as well as the
advantages and disadvantages of this industry. As before, I
never about this industry so it helped me a lot by clearing my
doubts about this industry. According to me, in coming few
years I will be a part of this industry as a cabin crew in a very
renowned airlines.
My View about Aviation Industry?
Realized the benefits of tourism to their national economies
so they are paying attention to the infrastructure
development and the development of resorts. They are
trying to provide convenient air travel services. Improved air
travel services help in increasing the tourism and as a
consequence, it supports their economy. It helps in the
growth of the airline industry.
More companies are doing their business at an international
level. Nowadays companies are not only targeting the local
4. citizens but are also targeting the customers’ world wide.
Many companies of the developed countries are now moving
towards the developing countries in search of new markets
for their product. Companies are becoming global in the
terms of investment India is one of the fastest growing
aviation markets in the world. With the liberalization of the
Indian aviation sector, the industry had witnessed a
transformation with the entry of the privately owned full
service airlines and low cost carriers. As of May 2006,
private carriers accounted for around 75% share of the
domestic aviation market. The sector has also seen a
significant increase in number of domestic air travel
passengers. Some of the factors that have resulted in higher
demand for air transport in India include the growing middle
class and its purchasing power, low airfares offered by low
cost carriers, the growth of the tourism industry in India,
increasing outbound travel from India, and the overall
economic growth of India.
Now the airline industry is a large and growing industry. Air
travel plays a very important role in economic growth and
world trade. It is expanding for either of the following
reasons that is for business purpose or leisure travel. It
helps in increasing the international investment as well as
tourism. The airlines have made it more comfortable to travel
from one place to another, and now are offering reasonable
rates. Affordable rates encourage people to travel further to
new places. As a result, people have started traveling to new
exotic destinations. Billions of passengers are traveling
every year by way of the airline industry. The airline industry
is not only growing in developed countries but it is growing in
developing countries also. As the economy of developing
countries is growing, the citizens of the developing countries
are becoming the new tourists. In the future, the citizens of
the developing countries would become the new tourists at
the international level. Government of developing countries
5. has also realized that tourism is one of the important factors
which help in the growth of economy. Developing countries,
supply, production chain etc. As the companies are
becoming global, business travel has also grown
INDIAN AVIATION SECTOR IN TROUBLE;
DOMESTIC TRAFFIC AT FIVE-YEAR LOW
The Indian aviation sector looks set to shrink amid financial
turmoil, with the nation’s air carriers in schemes to try to ride
out the problems and domestic air traffic at a five year low.
Air traffic has fallen by 19% in September, the fourth month
in a row of negative growth. The news comes as a joint
result of the current financial crisis and high jet fuel prices,
with Indian airlines in debt to the tune of Rs1,800 crore after
surpassing their credit limits with oil companies, who are
themselves making losses due to government controls on
the price of jet fuel.
Kingfisher Red - Originally, known as Air Deccan, India’s first
budget carrier, untill Kingfisher Airlines bought the company
out - suffered the biggest drop in passenger numbers at 20%
of their load factor. Flag carrier Air India is running at 53% of
capacity after a 10% fall, and the average for airlines is now
55% as opposed to 65% this time last year.
Kingfisher Airlines has decided to enter an alliance with Jet
Airlines that will see them collectively control half the Indian
aviation market. Both airlines are in debt over fuel payments
with Jet owing Rs850 crore while Kingfisher refused to
disclose the amount they needed to pay. The money was
owed mainly to the Indian Oil Corporation, with the rest
owed to the Hindustan Petroleum Corporation and the
Bharat Petroleum Corporation. 45% of costs for Indian
carriers is fuel, which is 70% more expensive than abroad
due to multiple taxes.
Kingfishers have cancelled an order for three A340 aircraft
from European Airbus. Airbus executive John Leahy said
6. that Airbus had discussed the issue with Kingfisher before
the choice was made and that this was the only cancellation
from India. He also maintains that India will be an important
area for Airbus, with the firm predicting Indian aviation
growth will be at 9.7% compared to a global rate of 5.4%.
Airbus predict that 1,000 new aircraft will increase the Indian
fleet five-fold by 2026. Airbus have also welcomed the
partnership between Jet and Kingfisher, saying it will help
consolidate the carriers.
Airlines are cutting capacity to reduce costs, with around
20% gone already. Average flight movements are down to
8,000 a week compared to 10,500 in the period from April to
June. The aviation industry in India is expected to post a
collective loss of US$2 billion.
One executive at Boeing, Dinesh Keskar , predicted the
downfall to be brief. “The current downturn in the sector is
temporary and may not prolong for more than 6 to 9
months,” he said. Airlines, however, feel that the risk is
immediate;
Jet and Kingfisher are requesting a government bailout
package worth Rs 40.7 billion.
Future scenario:
The aviation industry is expected to grow at a compounded
annual growth rate of 25% till 2010. Also, by 2010 Indian
airports will be handling between 90 and 100 million
passengers per year, as against the current 34 million
passengers. It was expected that nearly the low cost carrier
segment (LCC) will drive 80% of this growth. By 2008, the
LCCs would capture 65% of the direct on-line air ticket
market from 61% in 2005 . Indian carriers have 480 aircraft
on order for delivery by 2012, which compares with a fleet
size of 310 aircraft operating in the country today
7. Where do I fit into the picture?
• Yes, I fit into the picture as a cabin crew because I
have better control over my patience, I have positive
attitude and I can handle any kind of situation.
What is my feature in the aviation sector?
• My future is to be in this industry, this industry is the
one of the fastest growing industry in the world and I
would like to be in this industry as far as I am fit and
healthy,
Few benefits I gained by doing this
research?
• Before doing, this project I did not had any knowledge
of aviation industry after doing lot of research I got a
sufficient amount of knowledge about this industry.