This target audience profile describes a rock and metal music fan between the ages of 18-25. They typically dress in jeans, leather jackets, sunglasses, t-shirts and hoodies. They listen to rock, hard rock, metal, screamo, punk and dubstep genres and enjoy artists like Disturbed, Kiss, Tenacious D, Black Veil Brides and Foo Fighters. They socialize by attending small, cheap live music gigs with friends and spend nights drinking until late. They are still figuring out their identity and use their fashion and music tastes to express themselves. They are a good target for new products and magazines because the rock genre has many fans but limited offerings, and these individuals tend to have

1. Task 4- target audience profile
Clothes they wear- Jeans, leather Jackets, sunglasses, t-shirts, hoodies
Occupation- College or university student, unemployed, fast food worker, shop
employee
Music genres they listento- Rock, hard rock, metal, screamo, punk, dubstep.
Specific artists they wouldlistentoo- Thedisturbed, Kiss, Tenacious D, Cattle
decapitation, Black veil brides, foo fighters, Led zeppelin, knife party, guns N
roses.
Filmgenres they wouldenjoy- Horror, action, thriller
Films they might watch- The crow, hellraiser, tenacious D pick of destiny,
Metallica through the never

2. Nights out they have- Mostly late night music gigs, probably small and cheap.
Performers would bemostly unknown musicians. Would likely drink a lot and
stay out till late if not all night.
Friends they keep –Primarily their friends would hold the sameinterests as
them, they would often attend gigs together.
Food they eat- They would most likely not cook, they would probably eat
takeaways to savethem fromcooking.
Why are they like this?- Many of them are at a stage wherethey are not
entirely sure abouttheir own identity thus they’ll forge an identity that is often
prominent and makes them seem more edgy. Some of them will eventually
decide eventually that it isn’t who they really are whilstmany will be confident
that they havefound who they really are and stay the same.
Why are they good toaim for?- Ultimately those trying to provewho they are
will buy products like this to showcasewho they are to others. Plus the rock
and hard rock genre has masses of fans but only one magazine that really
caters exclusively towards it which is Kerrang meaning there would be a large
chance of appealing to audiences who also by Kerrang which is highly
successful. Another good reason is that these people generally havemore
money to spend on luxuries like magazines and therefore morepeople would
buy them.