Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
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The document discusses designing digital experiences based on understanding users' qualitative experience profiles (Qualia). It defines Qualia as the actual experiential qualities rather than interface properties. The presenter advocates discovering users' Qualia through scenarios and assessing positive/negative experience continuums to better understand what matters to users and improve experiences. Assessing Qualia before, during, and after experiences can lead to better design decisions and measuring progress. Understanding Qualia involves focusing on the heart of what really matters to users in context.
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Seattle IA/UX Meetup 20140708 Designing With Experience Profiles
- 1. DESIGNING WITH EXPERIENCE PROFILES phillip hunter :: :: phillip.hunter@gmail.com :: :: @designoutloud SEATTLE INFORMATION ARCHITECTURE & USER EXPERIENCE MEETUP
- 9. What We Think Of
- 10. What Real People Feel
- 13. Significant emotions are qualities of experience; esthetic quality that rounds out an experience into completeness and unity. John Dewey
- 20. Exercise 2 Scenarios: 1- Finding parking in Capitol Hill & Fremont 2 - Vacation planning Inquiry: What are the events and components? What happens during? Write down the verbs, nouns, adjectives that tell the stories, situations and tasks, the ups & downs.
- 23. Experiential qualities must be distinguished from the properties of objects. They are intuited and not subject to error or judgment. CI Lewis
- 24. QUALIA
- 25. Experiential qualities must be distinguished from the properties of objects. They are intuited and not subject to error or judgment. CI Lewis
- 27. QUALIA
- 37. Exercise 3a Scenarios: 1 - Finding parking in Capitol Hill & Fremont 2 - Vacation planning Inquiry: What do you experience? What happens inside you? Use feeling words, attitudes, thoughts that describe what you go through Write down the words and phrases in a column.
- 38. Exercise 3b Now write their opposites in a parallel column. These are the probable Qualia for these experiences.
- 39. randomness leisureliness skill confidence attention elsewhere insecurity/uncertainty priority/urgency less cooperative strangeness inability ignorance concernapathy difficult environment understanding negative experience engagementdetachment few choices unimportance serendipity positive experience unclear understanding familiarity hurriedness focus knowledge more choices more cooperative conducive environment automatic/unconsciousthoughtful/purposeful Experience Profile Assessment
- 41. randomness leisureliness skill confidence attention elsewhere insecurity/uncertainty priority/urgency less cooperative strangeness inability ignorance concernapathy difficult environment understanding negative experience engagementdetachment few choices unimportance serendipity positive experience unclear understanding familiarity hurriedness focus knowledge more choices more cooperative conducive environment automatic/unconsciousthoughtful/purposeful
- 42. randomness leisureliness skill confidence attention elsewhere insecurity/uncertainty unimportance less cooperative familiarity inability ignorance concernapathy difficult environment unclear understanding negative experience engagementdetachment few choices priority/urgency serendipity positive experience understanding strangeness hurriedness focus knowledge more choices more cooperative conducive environment automatic/unconsciousthoughtful/purposeful
- 43. randomness leisureliness skill confidence attention elsewhere insecurity/uncertainty unimportance less cooperative familiarity inability ignorance concernapathy difficult environment negative experience engagementdetachment few choices priority/urgency serendipity positive experience understanding strangeness hurriedness focus knowledge more choices more cooperative conducive environment automatic/unconsciousthoughtful/purposeful unclear understanding
- 44. Exercise 4a Scenarios: 1 - Finding parking in Capitol Hill & Fremont 2 - Vacation planning Draw Experience Profile continuums. Put negative Qualia words and phrases in the left column and positive Qualia in the right. Limit to 10 – 12 pairs.
- 45. Exercise 4b Scenarios: 1 - Finding parking in Capitol Hill & Fremont 2 - Vacation planning Assess current experience and plot. Using a different color, assess desired experience and plot.
- 46. randomness leisureliness skill confidence attention elsewhere insecurity/uncertainty unimportance less cooperative familiarity inability ignorance concernapathy difficult environment negative experience engagementdetachment few choices priority/urgency serendipity positive experience understanding strangeness hurriedness focus knowledge more choices more cooperative conducive environment automatic/unconsciousthoughtful/purposeful unclear understanding
- 47. Discovering Qualia Find out what’s really going on and also what’s really wanted and hoped for Use for making design decisions Use to measure progress and success Get at the heart of what really matters Experience
- 48. randomness leisureliness skill confidence attention elsewhere insecurity/uncertainty unimportance less cooperative familiarity inability ignorance concernapathy difficult environment negative experience engagementdetachment few choices priority/urgency serendipity positive experience understanding strangeness hurriedness focus knowledge more choices more cooperative conducive environment automatic/unconsciousthoughtful/purposeful unclear understanding
- 50. Pictures of various digital experiences: skype/lync conference; family watching movie; developing world kid with computer; small biz
- 51. Pictures of various digital experiences: skype/lync conference; family watching movie; developing world kid with computer; small biz
- 52. Pictures of various digital experiences: skype/lync conference; family watching movie; developing world kid with computer; small biz
- 53. randomness leisureliness skill confidence attention elsewhere insecurity/uncertainty priority/urgency less cooperative strangeness inability ignorance concernapathy difficult environment understanding negative experience engagementdetachment few choices unimportance serendipity positive experience unclear understanding familiarity hurriedness focus knowledge more choices more cooperative conducive environment automatic/unconsciousthoughtful/purposeful Experience Profile Assessment
- 54. Better Experiences through: Understanding and focusing on Qualia, the actual qualities of personal experience Discovering and identifying Qualia in context Assessing Qualia before, during, and after experiences
- 55. THANK YOU!! AND THANKS TO THE PACIFIC NORTHWEST CHAPTER OF ASIS&T AND IXDA SEATTLE! phillip hunter :: :: phillip.hunter@gmail.com :: :: @designoutloud
Editor's Notes
- >>>>>>>>>>>>>>>> GROUPS!!!!
- >>>>>>> NOW PLAY THE AUDIO ILLUSION >>>>>>> NOW PLAY THE AUDIO ILLUSION >>>>>> NOW PLAY THE AUDIO ILLUSION
- Colors
- Experience profile assessment Semantic differential