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- 1. Facebook Brief Agency Life Midnight Blue
- 2. Why use Facebook? Midnight Blue
- 3. Facebook • First 2 years gained 5 million users • Today now has 1billion users (Oct 2012)
- 4. Facebook Facts • 48% of 18-34 year olds check Facebook when they wake up • 28% before getting out of bed • Segment 18-24 years growing 74% • Average age of Facebook a user is 22years • 600million are mobile users • Brands and businesses have been using Facebook pages since November 2007. Midnight Blue
- 5. Facebook Insights • Measuring content – Likes – Reach – Talking about you
- 6. Creative Lynx Midnight Blue
- 7. What you do Midnight Blue
- 8. Jobs within Creative Lynx • Account Manager • Developers • Studio • Flash/Interactive • Designer • Front end • Artworker • Back end • Digital • Software • Testing/ Maintenance “We’ve grown to become one of the UK’s leading design and digital agencies” Midnight Blue
- 9. Creative Lynx vs. Competitors Midnight Blue
- 10. Cover Photo Creative Lynx Saatchi & Saatchi No cover photo Various cover photo updates Midnight Blue
- 11. ‘About’ Section Creative Lynx D&AD Midnight Blue
- 12. Differentiate from Twitter Creative Lynx Love Creative Midnight Blue
- 13. Keep Uploading Content Creative Lynx DMC Midnight Blue
- 14. Creative Lynx’s Future Solutions Midnight Blue
- 15. Communications that students want to receive Games & creative Competitions Other social material medias gallery working Regular & lifestyle varied stories content Career role Engaged Contact descriptions Audience details Midnight Blue
- 16. Presence Type & layout Attention-grabbing cover photos CreativeLynx Ltd Clear brand logo & identity [Company page] [copy] [about] Showcase your creativity Visual awards slideshow
- 17. Facebook Applications Showcase Meet the Gallery About us Endorsements Team About Do- Contact Graduate Awards & Careers gooders us Midnight Blue
- 18. Time Line - Tell the Story CSR activates Active office life Existing Company news The Start of the company Midnight Blue
- 19. Time line - Content Interactive and engaging polls Mix up the posts Opinion on the industry Exciting company news Awards Midnight Blue
- 20. Thanks for listening Any Questions? Midnight Blue
Editor's Notes
- Facebook originally launched in February 2004 and since then has become the 2nd most visited site in the world. In the first 2 years from the launch, facebook gained 5 million users and today it now has 1,000 million users.As you can see facebook is the best social media platform to reach the biggest audience, being able to produce a successful page for your business could reap huge benefits for the company, not only being able to reach the largest audience but to target a specific audience of students.Market research has shown that 48% of 18-34 year olds check facebook when they wake up, with 28% doing so before even getting out of bed. The core 18-24 year old segment is now growing the fastest at 74% year on yearThe average age of a facebook user has gone down from 26yrs in 2007 to 22yrs in 2012, so now is the perfect time to be targeting students Market research has also show that the majority of people check facebook every 5 minutes; this is partly due to the fact that 3/5ths of the 1 billion users (600 million) are mobile users, and this also means that a regularly updated facebook page can keep viewers interested in your company.Since November 2007, bands, sports teams, artists, films, brands, non-profits and businesses have been using pages as free, customizable presence on Facebook.By levereaging the real connection between friends on facebook, a public profile lets users connect to what they care about, Facebook pages give you a dynamic relationship with public figures and organisation you are interested in.
- Career role descriptions - Explanation of job descriptions within your agency. combine & simplify graduate career options with the working for us sectionworking lifestyle stories – inspire us by SHOWING us what you get up to every week, to encourage our interest in working for you.creative material gallery -Aspirational content that we would want to be apart of creating.Games / Competitions – games to showcase abilities, competitions to encourage likes and shares & to get students talking about you.Other social medias - Facebook apps - YouTube / Intsagram / Pinterest – we love to use & share content on various sites.Regular, varied content - – photos, questions, etc. throughout the day. Not just one type.
- Attention-grabbing cover pictures – first place of interest on Facebook timelines – must raise interest. Clear, brand logo & identity – needs to be instantly recognisable, allowing for further brand personality developmentCompany page – more professional & big time Showcase your creativity- More visuals & colour, more concise, shorter copy texts. Visual awards slideshow - aspire us to be a part of the agency with your many hard-earned awards