The Let Girls Learn campaign aims to bring global change to ensure girls worldwide have access to education. Through campaigning and raising funds, it has helped enroll 3 million more girls in Afghanistan and will construct new schools in Jordan. The campaign has expanded to 44 countries and received billions in funding from organizations like USAID and the World Bank to support girls' education projects.

1. Social Action and Community
Media
Existing Product Research

2. Case Study: (Let Girls Learn)
PURPOSE:
• TO BRING ABOUT LOCAL, NATIONAL OR
GLOBAL CHANGE – Let Girls Learn main goal is to
bring change to allow girls to learn, all over the
world. So it’s to bring global change.
• TO CHANGE ATTITUDE – To change attitudes
towards girls getting education which is often
frowned upon in 3rd world countries.
• TO RAISE AWARENESS – To raise awareness
globally that girls in some countries aren’t allowed
to learn.
• TO CHALLENGE DOMINANT
REPRESENTATIONS AND AGENDAS – Often in
3rd world countries the agenda is that girls aren’t
allowed to go to school, Let Girls Learn wants to
change it.
• TO PROVIDE INFORMATION – To provide
information to people who are unaware of this and
to influence them to help.
• TO CAMPAIGN – To campaign to change these
attitudes in the countries oppressing girls.
• TO CHANGE VOTING BEHAVIOUR – To change
voting behaviour in these countries to allow girls to
go to school.
AIMS:
The main aim of Let Girls Learn is to ensure that girls all
over the globe have access to and are allowed by law to
go to school. They are trying to educate people in other
countries where this isn’t an issue, about why it is so
important for girls to have access to education. Also, they
want to bring this change because it allows girls to break
down barriers and to lead better lives.

3. Techniques:
The font used is simple and quite basic, this makes the poster
easy to understand and read. The title of the organisation is in
capitals to stand out and the word “Girls” is in bold capitals to
emphasise the nature of this campaign. In the second poster the
number in the statistics is significantly larger than the rest of the
text. This is done to draw attention to this statistic and get the
information across.
This poster is in black and white with a slightly blue or grey tone
to the image. I think this simplifies the poster further and draws
away from gender stereotypical colours of pink and blue. The
white text contrasts well against the black in the images.
The subjects of the posters are girls. They are shown happy and
in education the information posters to show the possibilities if
girls are educated. There are no distressing images, only positive
ones which further implies educated girls, are happier. Also the
girls in the images are from the countries which are targeted in
the Let Girls Learn campaign. For example, in the top image, an
African child is shown. This is appropriate because African girls
are often denied the right to education. You wouldn’t see a child
from the UK on this poster because all children in the UK have
the right to education – it wouldn’t be appropriate.
Case Study: (Let Girls Learn)

4. IMPACT:
In the two years that Let Girls Learn has been in action, they have expanded their organisation to 44
different participating countries to try and get girls into education and bring global change. Many countries
across the globe have partnered with USAID to give money to contribute towards building schools, funding
apprenticeships for teachers and scholarships for students. They are also raising awareness and trying to
change dominant agendas in 3rd world societies.
• Through campaigning they have helped to get 3 million girls enrolled into school in Afghanistan, which
a decade ago there were none. This was done by USAID supporting the building of 560 schools and
teacher training centres.
• They announced in 2015 that they will be constructing 25 new public schools in Jordan – 70% which
will be girls schools. These buildings will accommodate 25,000 students each year which will help to
take pressure off overcrowded classrooms caused by the Syrian refugee crisis.
• The World Bank Group announced that over the next five years they would invest $2.5 billion in
education projects to benefit girls. This announcement also said that India, Rwanda and Gnana are to
invest further into girls education.
• The US government have given lots of money to these 3rd world countries to help girls into education.
• USAID have also pledged to help girls stay happy and healthy in school. This means educating them
on pregnancy, AIDs and overall health. They have also worked with PEPFAR to combat gender-based
violence in schools and to make schools safer.
• In South Sudan, USAID are working towards increasing access to education for both genders who are
in remote, conflict-affected regions.
• The US State Department is supporting exchange programs which are focused on empowering
women and offering programs which gives girls the skills to have careers in technology and to access
higher education. They are also working to inspiring women to involve themselves in sport to try and
improve their self-esteem, health and success.
• Working towards helping talented, economically disadvantaged women and helping them to learn the
English language.
• https://www.usaid.gov/sites/default/files/documents/1869/USAID_LetGirlsLearn_FactSheet.pdf
Case Study: (Let Girls Learn)

5. Case Study: (United We Dream)
Purpose:
• TO BRING ABOUT LOCAL, NATIONAL OR GLOBAL CHANGE –
United We Dream aims to bring change in the US for undocumented
individuals who fled to the US.
• TO CHANGE ATTITUDES – To change the attitudes people have
towards these undocumented individuals and inform them of the
issue.
• TO RAISE AWARENESS – To raise awareness of this issue to gain
support.
• TO CREATE ACCESS TO MEDIA PRODUCTION FOR NON-
TRADITIONAL GROUPS – Most people from different ethnic
backgrounds are underrepresented in media production.
• TO CHALLENGE DOMINANT REPRESENTATIONS AND
AGENDAS – United We Dream is challenging negative dominant
opinions and agendas.
• TO CREATE OR STRENGTHEN COMMUNITY TIES – To try and
strengthen and bring together communities to combat this issue.
• TO PROVIDE INFORMATION – To educate people on this issue to
help gain support.
• TO CAMPAIGN – To campaign for rights and protection for these
undocumented individuals.
• TO CHANGE VOTING BEHAVIOUR - To encourage people to vote
on giving these individuals protection and rights from being
deported.
• TO INFILTRATE MAINSTREAM MEDIA – They are trying to gain
attention to help get media coverage to get their message out.
• TO BUILD RELATIONSHIPS WITH SUBJECTS – To help speak
out for undocumented individuals who are too scared to speak out
because they are scared of being deported.
Aims:
United We Dream’s main aim is to get protection from deportation
for undocumented individuals by trying to get laws passed in
congress and by offering information and support for these
individuals.

6. Techniques:
A bold, eye catching font is used, yet the font is still very simple.
The main message of the top poster is in capitals which implies the
poster is shouting. The fact that the post is shouting the phrase “We
are here to stay” conveys a stronger message and grabs more
attention. Also, the hashtag is repeated on the poster numerous
times to again, grasp the viewers attention.
It uses a bold and vibrant colour scheme which makes it easier to
attract attention from people. The organisation needs this attention
because they’re trying to convey a strong, controversial message
which people don’t want to talk about. Also bold, bright colours
create a positive message and somewhat empower people. The
variation of colour conveys the people they are fighting for. They’re
fighting for a whole variation of bright, vibrant.
The subjects in each poster are stood strong with an empowering
stance. In the bottom poster the subjects are shown shouting which
implies they’re fighting and not backing down. Each of the subjects
is from a different ethnic background and represents the immigrants
who are threatened by being deported. This allows people to relate
with them and want to fight for the cause too.
Case Study: (United We Dream)

7. Impact:
United We Dream has become the largest national immigrant youth-led organisation in the
US. It represents 52 immigrant organisations from 25 states.
2010 – Their work pushed congress to vote on the Dream Act in 2010.
2012 – As a result of their work, in 2012, President Obama announced that the Department
of Homeland Security would grant temporary relief from deportation for the eligible
undocumented youth through DACA (Deferred Action for Childhood Arrivals). However
President Trump later revoked this act which has cause United We Dream to demand a clean
Dream act.
CURRENT – They are now focused on winning citizenship for their entire community
through their ”11 million dreams campaign”. They’re sharing stories of parents in order to
change the immigration reform. United We Dream is working to expose the struggle of these
individuals.
2016 & CURRENT – After Trump revoked the DACA, hundreds of students all across the
country walked out to demand that congress take action to protect undocumented immigrants
from being deported. Over 700,000 undocumented immigrants have been put at risk of
loosing their jobs and being deported. Students in D.C. gathered with members of the public
outside the Senate. This gained significant media attention along with their hashtag. Many
celebrities tweeted out against the DACA act being revoked using the hashtag. They shared
their own personal stories and opinions. One celebrity who has spoke out significantly is
Diane Guerrero, who’s parents were deported when she was young.
Case Study: (United We Dream)

8. Case Study: (Smokefree NHS)
Purpose:
• TO BRING ABOUT LOCAL, NATIONAL OR GLOBAL
CHANGE – To bring change nationally and globally to the
consumption of cigarettes – to decrease it significantly.
• TO CHANGE ATTITUDES – To change attitudes towards
smoking. Increase negative attitudes by showing people
how damaging smoking can be for the body and by showing
disgusting images.
• TO RAISE AWARENESS – To raise awareness about the
damaging effects of smoking to influence people to change.
• TO PROVIDE INFORMATION – To provide information and
statistics about how smoking affects your body. Also
information on how to stop and services available to help.
• TO CAMPAIGN – To campaign for people to quit smoking
and to show them how to get help.
• TO BUILD RELATIONSHIPS WITH SUBJECTS – To help
people understand the issue and offer them help.
Aims:
To show people the damaging effects of smoking and cause
disgust to influence them to stop smoking. It also provides a
statistic to influence this further. This poster also offers advice on
where to find help and support to quit smoking.

9. Techniques:
(You may want to use more than one slide to discuss the
techniques used)
Case Study: (Smokefree NHS)

10. Impact:
This poster alone isn’t purely responsible for the decrease
in smoking, but the campaign can be given significant
credit.
The first graph shows the “Proportion of current smokers,
all persons aged 18 and over”. The number of people
smoking has been in a sharp decline since the 70s
(regardless of the slight increase in the 90s) and it
continues to fall throughout the 2000s. This is because
health organisations, such as the NHS, have been
educating people and offering help on how to stop. In the
past couple of years, cigarette companies have started
using bland packaging which presents disturbing images of
the effects of cancer on the front. Such packaging and
information can be credited heavily for the decline of
smokers. However, in Northern Ireland there was an
increase in the number of smokers in 2015 and 2012.
To conclude the campaign against smoking has had a big
impact and has significantly decreased the amounts of
adults smoking since the 70s. In 2012 19.3% of people
were smokers, whereas now less than 17% of people are
smokers (7.2 million).
Case Study: (Smokefree NHS)

11. Case Study: (Mental Health – MIND & Time To Change)
Purpose:
• TO BRING ABOUT LOCAL, NATIONAL OR GLOBAL CHANGE
– To bring change in the UK to stop mental health discrimination
and negative opinions towards mental health.
• TO CHANGE ATTITUDES – To change negative attitudes
towards mental health.
• TO RAISE AWARENESS – To raise awareness of mental health
conditions and the help that is available.
• TO CHALLENGE DOMINANT REPRESENTATIONS AND
AGENDAS – To challenge the representation of mental health
and that it’s ’purely negative’.
• TO PROVIDE INFORMATION – To provide information on
mental health to people struggling and uneducated individuals.
• TO CAMPAIGN – To campaign for an end to mental health
discrimination.
• TO BUILD RELATIONSHIPS WITH SUBJECTS – To help
people understand mental health issues and the help that is
available if they or someone they know is affected.
Aims:
The main aim of the top poster is educate people on the struggles of
young people with mental health conditions. This is done by showing
statistics using general, everyday activities as the examples. The
second poster is quite simple and mainly conveys the message that
it’s “time to change” to end the mental health discrimination.

12. Techniques:
(You may want to use more than one slide to discuss the
techniques used)
12Creative Media Production 2012
Case Study: (campaign/organisation name)

13. Impact: Evidence of any change being brought about through projects
using words and or graphics.
13Creative Media Production 2012
Case Study: (campaign/organisation name)

14. Case Study: (Goal 5)
Purpose:
Aims:
14Creative Media Production 2012

15. Techniques:
(You may want to use more than one slide to discuss the
techniques used)
15Creative Media Production 2012
Case Study: (campaign/organisation name)

16. Impact: Evidence of any change being brought about through projects
using words and or graphics.
16Creative Media Production 2012
Case Study: (campaign/organisation name)