How easy is it to create personalized, targeted popups in Personyze? Very. This 12-slide presentation walks you through the process, and the various options available, which can increase the performance of your website enormously.
Create a presentation video using Google Chrome and its Screencastify plugin by first creating a slideshow in Google Slides with visuals and minimal text, then adding the Screencastify plugin to Chrome which allows you to record your presentation by opening the plugin and adjusting settings before hitting record, and finally sharing the resulting link which allows opening in Editor to make any needed changes.
This document discusses exploring WordPress plugins to extend website functionality and provides examples of plugins for real estate, restaurants, auctions, directories, food blogging, and ecommerce. It cautions the user to read plugin descriptions, screenshots, and reviews to verify functionality and compatibility before installing a plugin.
The document discusses creating a 30-second commercial storyboard using various shot types like establishing shots, medium shots, close-ups, and extreme close-ups. Students are instructed to mix these shot types in their storyboard to tell a story over 30 photos. The storyboard will demonstrate understanding of production process, three-point lighting, shot composition from a previous multimedia exam.
Joomla vzoom creates a zoom style for the image on mouse hover.The module has multiple features like standard zoom effect and slider zoom effect makes it the best zoom module. This Joomla module is very easy to configure, fully tested in all modern browser and multiple effects make user attract to your site and help to grow your business.
This document provides recommendations for WordPress plugins and tools to share content, integrate with Facebook, improve SEO, and submit sites to Google Webmaster Tools. It suggests plugins for social sharing, Facebook comments and ads, and SEO optimization, as well as developing a Facebook app and submitting sites to Google tools. The document encourages blogging and offers to help with an interview on a podcast.
Why should you be using video marketing as part of your businesses marketing strategy? Learn an easy 3 step method to creating video and how to use them to get visibility and credibility in your industry.
This document provides a list of 21 basic gadgets that can be added to a blog, including pages, followers, search box, HTML/JavaScript, text, AdSense, picture, slideshow, video bar, and poll gadgets. The gadgets are provided by Blogger and Google and allow functionality like displaying pages, followers, photos, polls, and videos on a blog.
Brilliant modal window plugin for joomla article by which user can enter modal box in hyperlinks and images in any content of joomla article. It allows multiple image gallery for your Joomla article , it will enhance the user experience and minimize the usage of image space. User can add the image gallery on hyperlink or Image from Joomla WYSIWYG editor
Create a presentation video using Google Chrome and its Screencastify plugin by first creating a slideshow in Google Slides with visuals and minimal text, then adding the Screencastify plugin to Chrome which allows you to record your presentation by opening the plugin and adjusting settings before hitting record, and finally sharing the resulting link which allows opening in Editor to make any needed changes.
This document discusses exploring WordPress plugins to extend website functionality and provides examples of plugins for real estate, restaurants, auctions, directories, food blogging, and ecommerce. It cautions the user to read plugin descriptions, screenshots, and reviews to verify functionality and compatibility before installing a plugin.
The document discusses creating a 30-second commercial storyboard using various shot types like establishing shots, medium shots, close-ups, and extreme close-ups. Students are instructed to mix these shot types in their storyboard to tell a story over 30 photos. The storyboard will demonstrate understanding of production process, three-point lighting, shot composition from a previous multimedia exam.
Joomla vzoom creates a zoom style for the image on mouse hover.The module has multiple features like standard zoom effect and slider zoom effect makes it the best zoom module. This Joomla module is very easy to configure, fully tested in all modern browser and multiple effects make user attract to your site and help to grow your business.
This document provides recommendations for WordPress plugins and tools to share content, integrate with Facebook, improve SEO, and submit sites to Google Webmaster Tools. It suggests plugins for social sharing, Facebook comments and ads, and SEO optimization, as well as developing a Facebook app and submitting sites to Google tools. The document encourages blogging and offers to help with an interview on a podcast.
Why should you be using video marketing as part of your businesses marketing strategy? Learn an easy 3 step method to creating video and how to use them to get visibility and credibility in your industry.
This document provides a list of 21 basic gadgets that can be added to a blog, including pages, followers, search box, HTML/JavaScript, text, AdSense, picture, slideshow, video bar, and poll gadgets. The gadgets are provided by Blogger and Google and allow functionality like displaying pages, followers, photos, polls, and videos on a blog.
Brilliant modal window plugin for joomla article by which user can enter modal box in hyperlinks and images in any content of joomla article. It allows multiple image gallery for your Joomla article , it will enhance the user experience and minimize the usage of image space. User can add the image gallery on hyperlink or Image from Joomla WYSIWYG editor
This document provides instructions for creating targeted banner ads using the Personyze platform. It discusses how Personyze allows creating targeted banners for specific visitor segments using over 70 targeting rules, without any coding required. Visitors can be dynamically served different banner content. The process involves setting targeting rules and banner design, choosing display settings like where on pages to embed banners, and testing banners before launching. Personyze provides analytics to review banner performance.
These slides are used for the Google Analytics course developed by Frank Jones with OptSus Marketing. The course has been taught in-person, online, and through NCSU Professional Development.
Stop Wasting Traffic, Losing Subscribers, & Missing Sales, Start Testing Today
READY TO PROMOTE SPLIT TEST MONKEY? FILL IN THE FORM BELOW TO GET PARTNER'S NEWS & UPDATES!
From: WPToolkit
RE: Your Split Test Monkey Version 3 JV Invitation
Since we took over the reins earlier this year we've been consulting with members and working on updates and changes to the system and we're releasing the first batch of updates as Version 3 on WarriorPlus on Nov 10th
What's New?
1. We've been listening to our members and have added a new "Campaigns" feature to Split Test Monkey, so split tests can be 'daisy-chained' into a series of automatic rollover tests!
This lets members setup a series (or campaign) of tests, with preset goals, and then just let them run on autopilot without having to check back in to see when to end one test and start another, making the process even more 'hands-free'...
2. We've introduced Tiered Licensing based on the number of domains a member can use the system on, which has allowed us to introduce an Agency License Option for the first time...
Now Agency owners can offer the 'free money' upgrade of split testing for better conversions (and profits) from existing traffic!
Split Testing is something every digital product vendor, list builder, blogger, and online marketer should be doing ALL THE TIME - so the market for this is truly massive!
And yet hardly any website or business owners run ANY split testing because it's too complicated, right..?
That's where Split Test Monkey comes in - making it a piece of cake to split test just about any kind of web asset or page you have, from opt-in forms and landing pages to sales pages and order forms...
And it's all controlled from one simple-to-use dashboard!
Please scroll down to watch the demo videos and see it in action...
NOTE: ALL OF OUR SOFTWARE, WORDPRESS THEMES & PLUGINS
Reduce your advertising costs and increase your ROI fast by testing your ad copy and creatives, landing pages, trip wires, and more.
E-commerce/Store Owners:
Build your brand and explode your bottom line profits by testing price points, shipping rates, product shots and even checkout page styles/templates.
Bloggers:
Increase your site stickiness and audience engagement by testing post and page layouts, font sizes and styles, post images, banner ads, opt-in forms, and much more.
Authors / Publishers:
Boost sales by split-testing ads and media campaigns, cover designs, book titles, chapter/blurb copy, pricing, and even formats available to readers.
READY TO PROMOTE SPLIT TEST MONKEY?
FILL IN THE FORM BELOW TO PARTNERS NEWS UPDATES!
GIVE ME MY AFFILIATE LINK
Optin Above For More Partner Launch Information!
Partner Commissions:
Our approved partners get a standard 50% commission for successfully promoting one of our WordPress Themes, WordPress Plugins or software products.
During new product launches, Versions Update releases, and periodic special offers we sometimes also offer performance-based, goal ori
This document discusses how to use PowerPoint presentations on Slideshare to generate traffic for affiliate marketing. It explains that Slideshare allows presentations to rank well in Google and includes links back to websites. The document provides tips for creating PowerPoint presentations optimized for keywords, including repeating keywords in bullet points, using images, and including calls to action. It also discusses uploading presentations to Slideshare and optimizing the title, tags, and description. Finally, the document outlines strategies for becoming a "super affiliate", including finding a niche, search engine marketing, knowing your products and audience, diversifying merchant promotions, and continuing to learn and adapt to changes.
Copy of Buyers Journey v1.0.2.docx - Presentation.pptxSoFl2
This document discusses using Microsoft Teams to implement a buyer's journey content funnel by leveraging various Teams features. It recommends creating channels for each journey stage and posting content like videos, files, polls. Analytics can then be gathered on engagement at the channel and page levels. Implementing the journey on Teams allows the content to be easily edited based on learner feedback and ensures smooth communication with participants.
The rise of digital platforms has given marketers the ability to track everything that our customers are doing. Tracking “all the things” presents problems though. What metrics show that a platform is effective? How do we collect the data in the first-place? In this workshop we’ll cover how to combine three Google products into the ultimate data gathering and reporting workflow. One that will save you time while giving you the answers you need and moves beyond “page views.”
Learn How to Attract Customers with TwitterClearPivot
Success in today's business world requires more than simply offering quality products or services at a good price. No, commercial success today demands a comprehensive marketing strategy that encompasses all available media to not only reach as many prospects as possible but also to actually engage them and ultimately turn them into customers.
When used well, Twitter can be a fantastic tool for a company to use to attract prospects. Companies that ignore the benefits of tools such as Twitter do so, as the saying goes, at their own peril.
The value of Twitter can be summed up in one statistic: Over 200 million active accounts. Audience size, therefore, is not an issue. The challenge lies in how to bring Twitter into a closed-loop marketing process. Sound difficult? It isn't, if you use this slide deck.
This document provides a 7 step guide to getting started with Google Analytics. It begins by explaining how to install the tracking code on a website. It then discusses important metrics and terminology to understand like visits, pageviews, bounce rate, etc. Further steps cover setting up goals, linking Google Analytics to Google Adwords, analyzing content and traffic sources, creating dashboards, and custom reporting. The overall purpose is to help users understand how to properly set up Google Analytics and utilize its key features to measure website traffic and the effectiveness of online marketing efforts.
Masterclass: Advanced Strategies on LinkedIn [New York]LinkedIn
This document provides an overview of strategies for taking LinkedIn campaigns to the next level. It discusses using matched audiences for more targeted campaigns. Specific tips are provided for setting up website and contact retargeting using matched audiences. Examples are given of content to use for different stages in the sales funnel. The document also discusses balancing accuracy and scale when using matched audiences. It provides a hypothetical example of layering multiple targeting criteria to reach IT decision makers. Overall, the key points covered are how to leverage matched audience functionality for more advanced targeting, examples of content for different stages, and tips for balancing accuracy and scale.
Ad Viewability Guide For Publishers (2019)Harsha MV
This document provides a 4-step process for publishers to improve the viewability of their ad inventories: 1) Measure and benchmark current viewability, 2) Analyze factors impacting viewability, 3) Plan and execute strategies to improve viewability, and 4) Continuously measure and iterate on changes. The key strategies discussed are engaging content, site redesign, reducing ad latency, and optimizing ad tech strategies. The goal is for publishers to understand viewability, identify issues, and make targeted changes to content, design, technology, and policies to increase viewable impressions over time.
This document outlines a business strategy plan for a company called "GO PROGRAMMER" that aims to provide freelancing services for Golang development. The strategy targets those interested in Golang freelancing and entrepreneurs needing web development services. The company will hire Golang developers, provide full stack development and other services like blockchain and cloud computing. Key aspects of the strategy include creating a business website, optimizing it through SEO and content marketing, using social media, and offering features like sponsored profiles and ads to attract clients. Tracking freelancer progress through a mobile app is also proposed.
The document provides an overview of advanced Google Analytics features including limitations, best practices for setup, customizing goals and event tracking, using advanced segments and custom reports, filtering out IP addresses, and tips for optimization including setting key performance indicators (KPIs). Some of the key points covered include tagging different traffic channels, viewing campaign reporting, tracking various on-site events, segmenting traffic from social media, and modeling metrics to determine the highest drivers of conversions.
Google Ad Manager (Google DFP) – Top 10 Troubleshooting TipsHarsha MV
This document provides 10 tips for troubleshooting Google Ad Manager (Google DFP):
1) Find where unfilled ad impressions are served by checking reports and inventory pages
2) Block ads based on user data in Protections settings
3) Prevent competitors' ads from showing together using competitive exclusions
4) Place all ads from a single line item together using roadblocking
5) Find lines items that didn't serve using the Delivery Inspector
6) Limit impressions per user with frequency capping
7) Preview advertisers' creatives in the line item and creative tabs
8) Troubleshoot private auction bid responses in the private auctions tab
9) Check for policy violating line items using filters
10
How to creat Content Marketing Plan using Powerpoint TemplatesGetfly CRM
The document provides guidance on creating a content marketing plan using PowerPoint templates. It discusses performing a SWOT analysis to analyze strengths, weaknesses, opportunities, and threats of current content marketing efforts. An example SWOT analysis for a stock photo business is given. The document then discusses defining objectives and key performance indicators (KPIs) for content marketing, and brainstorming content ideas aligned with the customer buying lifecycle funnel. It recommends creating a timeline plan template in PowerPoint to layout tasks, resources, and duration.
http://www.osiaffiliate.com/ecommerce-marketing-guide/ - This guide will show you how you can increase traffic, leads, and sales for your ecommerce business. It walks you through everything that goes into ecommerce marketing -- from inbound marketing to paid advertising to conversions. So whether you're a mom and pop shop or the next Amazon, our actionable guide has you covered.
9 Tools & Tips to Drive Content Marketing ResultsCision
Creating content takes a lot of time and effort, so how can you get the biggest return on your investment? It takes the right tools and tactics.
Marketing technology expert Ian Cleary shares nine tools and tips that will save you valuable time, solve your biggest content challenges and drive bigger results.
You’ll see how the latest technology can help you:
• Drive more organic blog traffic with compelling visuals…no designer required
• Build your social presence by attracting engaged Twitter followers fast
• Identify content topics guaranteed to be a success
• Grow email lists and turn reads into an abundance of leads
How to Start a Business Blog: Seven Essentials for SuccessMohamed Mahdy
Seven essentials are identified for starting a successful business blog: (1) choosing a blog layout, (2) making the blog mobile-friendly, (3) adding multiple opt-in forms, (4) configuring SEO fields, (5) using social sharing buttons, (6) installing content analytics, and (7) creating unique user accounts for multiple authors. The article discusses each essential in detail and provides examples.
SEO or Search Engine Optimization tools are meant to accelerate the effort of achieving something significant in digital marketing sense. This is why, today we've come up with the 5 must have SEO tools that you shall need to accomplish your target.
Let's have a look.
Pretty enticing, huh? Personally we use Google Analytics and Moz and the outcome is quite alluring. Don't forget to knock in case of any question or confusion.
The document provides an overview of how LinkedIn's algorithm and content ranking process works. It describes a multi-stage process involving automated filtering of content, analysis of user engagement, and eventual human review. The goal is to surface high-quality, relevant content to users while filtering out spam. Tips are also provided on optimizing posts, handling demographics, and advanced LinkedIn strategies.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
This document provides instructions for creating targeted banner ads using the Personyze platform. It discusses how Personyze allows creating targeted banners for specific visitor segments using over 70 targeting rules, without any coding required. Visitors can be dynamically served different banner content. The process involves setting targeting rules and banner design, choosing display settings like where on pages to embed banners, and testing banners before launching. Personyze provides analytics to review banner performance.
These slides are used for the Google Analytics course developed by Frank Jones with OptSus Marketing. The course has been taught in-person, online, and through NCSU Professional Development.
Stop Wasting Traffic, Losing Subscribers, & Missing Sales, Start Testing Today
READY TO PROMOTE SPLIT TEST MONKEY? FILL IN THE FORM BELOW TO GET PARTNER'S NEWS & UPDATES!
From: WPToolkit
RE: Your Split Test Monkey Version 3 JV Invitation
Since we took over the reins earlier this year we've been consulting with members and working on updates and changes to the system and we're releasing the first batch of updates as Version 3 on WarriorPlus on Nov 10th
What's New?
1. We've been listening to our members and have added a new "Campaigns" feature to Split Test Monkey, so split tests can be 'daisy-chained' into a series of automatic rollover tests!
This lets members setup a series (or campaign) of tests, with preset goals, and then just let them run on autopilot without having to check back in to see when to end one test and start another, making the process even more 'hands-free'...
2. We've introduced Tiered Licensing based on the number of domains a member can use the system on, which has allowed us to introduce an Agency License Option for the first time...
Now Agency owners can offer the 'free money' upgrade of split testing for better conversions (and profits) from existing traffic!
Split Testing is something every digital product vendor, list builder, blogger, and online marketer should be doing ALL THE TIME - so the market for this is truly massive!
And yet hardly any website or business owners run ANY split testing because it's too complicated, right..?
That's where Split Test Monkey comes in - making it a piece of cake to split test just about any kind of web asset or page you have, from opt-in forms and landing pages to sales pages and order forms...
And it's all controlled from one simple-to-use dashboard!
Please scroll down to watch the demo videos and see it in action...
NOTE: ALL OF OUR SOFTWARE, WORDPRESS THEMES & PLUGINS
Reduce your advertising costs and increase your ROI fast by testing your ad copy and creatives, landing pages, trip wires, and more.
E-commerce/Store Owners:
Build your brand and explode your bottom line profits by testing price points, shipping rates, product shots and even checkout page styles/templates.
Bloggers:
Increase your site stickiness and audience engagement by testing post and page layouts, font sizes and styles, post images, banner ads, opt-in forms, and much more.
Authors / Publishers:
Boost sales by split-testing ads and media campaigns, cover designs, book titles, chapter/blurb copy, pricing, and even formats available to readers.
READY TO PROMOTE SPLIT TEST MONKEY?
FILL IN THE FORM BELOW TO PARTNERS NEWS UPDATES!
GIVE ME MY AFFILIATE LINK
Optin Above For More Partner Launch Information!
Partner Commissions:
Our approved partners get a standard 50% commission for successfully promoting one of our WordPress Themes, WordPress Plugins or software products.
During new product launches, Versions Update releases, and periodic special offers we sometimes also offer performance-based, goal ori
This document discusses how to use PowerPoint presentations on Slideshare to generate traffic for affiliate marketing. It explains that Slideshare allows presentations to rank well in Google and includes links back to websites. The document provides tips for creating PowerPoint presentations optimized for keywords, including repeating keywords in bullet points, using images, and including calls to action. It also discusses uploading presentations to Slideshare and optimizing the title, tags, and description. Finally, the document outlines strategies for becoming a "super affiliate", including finding a niche, search engine marketing, knowing your products and audience, diversifying merchant promotions, and continuing to learn and adapt to changes.
Copy of Buyers Journey v1.0.2.docx - Presentation.pptxSoFl2
This document discusses using Microsoft Teams to implement a buyer's journey content funnel by leveraging various Teams features. It recommends creating channels for each journey stage and posting content like videos, files, polls. Analytics can then be gathered on engagement at the channel and page levels. Implementing the journey on Teams allows the content to be easily edited based on learner feedback and ensures smooth communication with participants.
The rise of digital platforms has given marketers the ability to track everything that our customers are doing. Tracking “all the things” presents problems though. What metrics show that a platform is effective? How do we collect the data in the first-place? In this workshop we’ll cover how to combine three Google products into the ultimate data gathering and reporting workflow. One that will save you time while giving you the answers you need and moves beyond “page views.”
Learn How to Attract Customers with TwitterClearPivot
Success in today's business world requires more than simply offering quality products or services at a good price. No, commercial success today demands a comprehensive marketing strategy that encompasses all available media to not only reach as many prospects as possible but also to actually engage them and ultimately turn them into customers.
When used well, Twitter can be a fantastic tool for a company to use to attract prospects. Companies that ignore the benefits of tools such as Twitter do so, as the saying goes, at their own peril.
The value of Twitter can be summed up in one statistic: Over 200 million active accounts. Audience size, therefore, is not an issue. The challenge lies in how to bring Twitter into a closed-loop marketing process. Sound difficult? It isn't, if you use this slide deck.
This document provides a 7 step guide to getting started with Google Analytics. It begins by explaining how to install the tracking code on a website. It then discusses important metrics and terminology to understand like visits, pageviews, bounce rate, etc. Further steps cover setting up goals, linking Google Analytics to Google Adwords, analyzing content and traffic sources, creating dashboards, and custom reporting. The overall purpose is to help users understand how to properly set up Google Analytics and utilize its key features to measure website traffic and the effectiveness of online marketing efforts.
Masterclass: Advanced Strategies on LinkedIn [New York]LinkedIn
This document provides an overview of strategies for taking LinkedIn campaigns to the next level. It discusses using matched audiences for more targeted campaigns. Specific tips are provided for setting up website and contact retargeting using matched audiences. Examples are given of content to use for different stages in the sales funnel. The document also discusses balancing accuracy and scale when using matched audiences. It provides a hypothetical example of layering multiple targeting criteria to reach IT decision makers. Overall, the key points covered are how to leverage matched audience functionality for more advanced targeting, examples of content for different stages, and tips for balancing accuracy and scale.
Ad Viewability Guide For Publishers (2019)Harsha MV
This document provides a 4-step process for publishers to improve the viewability of their ad inventories: 1) Measure and benchmark current viewability, 2) Analyze factors impacting viewability, 3) Plan and execute strategies to improve viewability, and 4) Continuously measure and iterate on changes. The key strategies discussed are engaging content, site redesign, reducing ad latency, and optimizing ad tech strategies. The goal is for publishers to understand viewability, identify issues, and make targeted changes to content, design, technology, and policies to increase viewable impressions over time.
This document outlines a business strategy plan for a company called "GO PROGRAMMER" that aims to provide freelancing services for Golang development. The strategy targets those interested in Golang freelancing and entrepreneurs needing web development services. The company will hire Golang developers, provide full stack development and other services like blockchain and cloud computing. Key aspects of the strategy include creating a business website, optimizing it through SEO and content marketing, using social media, and offering features like sponsored profiles and ads to attract clients. Tracking freelancer progress through a mobile app is also proposed.
The document provides an overview of advanced Google Analytics features including limitations, best practices for setup, customizing goals and event tracking, using advanced segments and custom reports, filtering out IP addresses, and tips for optimization including setting key performance indicators (KPIs). Some of the key points covered include tagging different traffic channels, viewing campaign reporting, tracking various on-site events, segmenting traffic from social media, and modeling metrics to determine the highest drivers of conversions.
Google Ad Manager (Google DFP) – Top 10 Troubleshooting TipsHarsha MV
This document provides 10 tips for troubleshooting Google Ad Manager (Google DFP):
1) Find where unfilled ad impressions are served by checking reports and inventory pages
2) Block ads based on user data in Protections settings
3) Prevent competitors' ads from showing together using competitive exclusions
4) Place all ads from a single line item together using roadblocking
5) Find lines items that didn't serve using the Delivery Inspector
6) Limit impressions per user with frequency capping
7) Preview advertisers' creatives in the line item and creative tabs
8) Troubleshoot private auction bid responses in the private auctions tab
9) Check for policy violating line items using filters
10
How to creat Content Marketing Plan using Powerpoint TemplatesGetfly CRM
The document provides guidance on creating a content marketing plan using PowerPoint templates. It discusses performing a SWOT analysis to analyze strengths, weaknesses, opportunities, and threats of current content marketing efforts. An example SWOT analysis for a stock photo business is given. The document then discusses defining objectives and key performance indicators (KPIs) for content marketing, and brainstorming content ideas aligned with the customer buying lifecycle funnel. It recommends creating a timeline plan template in PowerPoint to layout tasks, resources, and duration.
http://www.osiaffiliate.com/ecommerce-marketing-guide/ - This guide will show you how you can increase traffic, leads, and sales for your ecommerce business. It walks you through everything that goes into ecommerce marketing -- from inbound marketing to paid advertising to conversions. So whether you're a mom and pop shop or the next Amazon, our actionable guide has you covered.
9 Tools & Tips to Drive Content Marketing ResultsCision
Creating content takes a lot of time and effort, so how can you get the biggest return on your investment? It takes the right tools and tactics.
Marketing technology expert Ian Cleary shares nine tools and tips that will save you valuable time, solve your biggest content challenges and drive bigger results.
You’ll see how the latest technology can help you:
• Drive more organic blog traffic with compelling visuals…no designer required
• Build your social presence by attracting engaged Twitter followers fast
• Identify content topics guaranteed to be a success
• Grow email lists and turn reads into an abundance of leads
How to Start a Business Blog: Seven Essentials for SuccessMohamed Mahdy
Seven essentials are identified for starting a successful business blog: (1) choosing a blog layout, (2) making the blog mobile-friendly, (3) adding multiple opt-in forms, (4) configuring SEO fields, (5) using social sharing buttons, (6) installing content analytics, and (7) creating unique user accounts for multiple authors. The article discusses each essential in detail and provides examples.
SEO or Search Engine Optimization tools are meant to accelerate the effort of achieving something significant in digital marketing sense. This is why, today we've come up with the 5 must have SEO tools that you shall need to accomplish your target.
Let's have a look.
Pretty enticing, huh? Personally we use Google Analytics and Moz and the outcome is quite alluring. Don't forget to knock in case of any question or confusion.
The document provides an overview of how LinkedIn's algorithm and content ranking process works. It describes a multi-stage process involving automated filtering of content, analysis of user engagement, and eventual human review. The goal is to surface high-quality, relevant content to users while filtering out spam. Tips are also provided on optimizing posts, handling demographics, and advanced LinkedIn strategies.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
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janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
2. SHOW ANY TARGETED CONTENT
Adding popups to your site is already
powerful, but by making those popups
targeted or segmented, you're increasing
their relevance to the visitor. The design
can be anything you want, it's just HTML.
MANY POPUP SETTINGS
Personyze popups aren't just targeted,
they're smart. They have multiple triggers
based on exit intent, scrolling, timer, etc.
and can be limited to avoid annoyance.
BEYOND STANDARD POPUPS
Personyze popups don't have to just be a
basic image with button, they can include
forms, recommendations, timers, sliders, and
other content types.
Why use
Personyze
popups?
Watch a video tutorial of basic
targeting campaigns in Personyze here
3. STEP 1
Targeting rules and
design
Popup setup
process STEP 2
Display settings
STEP 3
QA and performance
Note: Personyze must first be
activated on your site. Installing
Personyze involves a 5-minute or less
copy/paste of our tag to your tag
manager, and requires no dev work.
Read how to do so here.
4. Step 1: Targeting
rules
A targeting campaign
can be thought of as an
if/then statement.
The "if" part of the
statement is the
targeting rules. Over 70
rules are available for
targeting, with and/or
operators between. A
preview will be shown on
the right of how many of
your site's visitors will
likely match.
5. Step 1: Design
Next, you'll be directed to
select a Personyze design
template or insert your
own HTML, and then
customize it.
Every aspect of the
template is customizable,
and you can even use
split cases to have
multiple variations of the
content. You can also
directly edit the HTML.
Read more about split cases
here
8. Step 3: QA
There are 3 ways to QA:
1: Save in testing mode, it
will be live on the site only
for your IP address.
2. Testing link: once saved in
testing mode, you'll also
have a link to send to
colleagues, it will be live for
anyone with the link.
3. Simulator: Open in
simulator mode, and
Personyze will show you
what's going on under the
hood.
9. See the popup live on your site
Such as this exit popup, which shows when the cursor goes to exit
10. Other types of popups:
If you want to show other types of
content as popups, such as a
recommendation or a form, you
can just use the appropriate action
widget for each type in your
targeting campaign, and choose
popup from the display settings.
For instance, when you create a
recommendation, rather than
embedding it in the page with a
placeholder, you would select
popup as the display.
12. It's as simple
as that!
OR SIMPLY EMAIL:
SUPPORT@PERSONYZE.COM
IF YOU'D LIKE HELP WITH
YOUR TARGETED POPUPS,
LET YOUR ACCOUNT
MANAGER KNOW.
THANKS FOR VIEWING
OUR PRESENTATION