Targeted Marketing Plan H2

This document outlines a targeted marketing plan that utilizes various online and offline marketing tools to effectively market homes. It notes that over 80% of homebuyers start their home search online. The plan includes posting listings on over 100 real estate sites, enhanced listings on Realtor.com, enhanced photography and virtual tours on the website, marketing flyers and brochures, open houses, featured listings in a monthly newsletter delivered to 4,000 local residents, interactive voice response tools to track interest and follow up, and contact information for the real estate agent.