Target Presentation
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Trikke is a company that produces human-powered vehicles called Trikkes. The presentation discusses expanding the Trikke brand and products in Target stores. It proposes that Target become a major sponsor of the Trikke media platform in exchange for exclusive products and wholesale purchase discounts. This partnership would help promote Trikke's sustainability message while growing both companies' brands.
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What is the decision that needs to be made in the case?
- The decision that TikTok needs to make is whether to have their Musicaly.ly
continue to be its own platform or the company itself be replaced by the TikTok
brand.
What are the major decision options?
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Possible Criterion 1: Globalization Strategy
Facts/Evidence What the evidence
indicates about the
decision options
Short-term steps Long-term steps
The company’s
globalization
strategy convey’s
TikTok, a localized
strategy, offers
various hashtags
Introduce special
effects and filters
that accommodate
Expand platform to
encourage their
users to create
SA
MP
LE
So
lid
Stu
dy
Gu
ide
. K
ee
p t
his
for
ma
t fo
r e
ach
wr
ite
up
!!
Ci
te
wh
ere
yo
u f
ou
nd
yo
ur
Sc
en
ari
o
St
ate
me
nt.
Y
ou
m
ay
w
an
t to
ad
d p
oin
ts
of
ev
ide
nc
e.
What decision do you recommend?
- Musical.ly should be replaced to create a global app under the TikTok brand.
What are the major reasons that support your recommendation?
contents that are of
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effects and filters
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target market to
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locations
content by
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by other users
Possible Criterion 2: Challenges Within the Industry
Facts/Evidence What the evidence
indicates about the
decision options
Short-term steps Long-term steps
The popularity and
success of TikTok
caught the
attention/concern of
tech companies
creating
competition
Facebook, being
one of many,
launched a similar
short-video sharing
app, called Lasso,
to compete with
TikTok
Continue with the
localization strategy
to better
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company from its
competitors
Promote TikTok
with various means
to garner a loyal
consumer base
Possibl ...
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3. Case studies of companies like Tcho chocolate and the Nike+ iPod sports kit are provided as examples of hybrid marketing processes and hybrid products/services that enhance the customer experience through integration of online and physical elements.
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What is the decision that needs to be made in the case?
- The decision that TikTok needs to make is whether to have their Musicaly.ly
continue to be its own platform or the company itself be replaced by the TikTok
brand.
What are the major decision options?
- The continuation of Musicaly.ly, because they had achieved a good reputation and
garner millions of users.
- The discontinuation of Musicaly.ly in order to create a global brand under
TikTok.
What questions will help you decide which decision option is best?
- Has Musicaly.ly upgraded its platform in recent years to adapt to changing competitors?
- How much of the market does Musicaly.ly garner in the industry?
- Is there a similar application like TikTok, in the US, that might overtake the industry?
- Does Musicaly.ly offer the same features as TikTok does in the US?
What concepts and frameworks might help answer your questions?
- Data and analysis of Musicaly.ly in the past couple of months
- An industry analysis of the short-video app industry (social media) in the US
- Data about the competition in the US
- Feature analysis on Musicaly.ly being compared to TikTok
- Popularity and regulations of the application amongst various countries.
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Facts/Evidence What the evidence
indicates about the
decision options
Short-term steps Long-term steps
The company’s
globalization
strategy convey’s
TikTok, a localized
strategy, offers
various hashtags
Introduce special
effects and filters
that accommodate
Expand platform to
encourage their
users to create
SA
MP
LE
So
lid
Stu
dy
Gu
ide
. K
ee
p t
his
for
ma
t fo
r e
ach
wr
ite
up
!!
Ci
te
wh
ere
yo
u f
ou
nd
yo
ur
Sc
en
ari
o
St
ate
me
nt.
Y
ou
m
ay
w
an
t to
ad
d p
oin
ts
of
ev
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nc
e.
What decision do you recommend?
- Musical.ly should be replaced to create a global app under the TikTok brand.
What are the major reasons that support your recommendation?
contents that are of
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with localized
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and stickers that
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feature special
effects and filters
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target market to
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locations
content by
incorporating trends
by other users
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Facts/Evidence What the evidence
indicates about the
decision options
Short-term steps Long-term steps
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success of TikTok
caught the
attention/concern of
tech companies
creating
competition
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one of many,
launched a similar
short-video sharing
app, called Lasso,
to compete with
TikTok
Continue with the
localization strategy
to better
differentiate the
company from its
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- Automotive and CPG categories had the most total online views while movies and retail had higher average views per video.
- The top 10 advertisers earned over $1.9 million in additional media exposure from online views.
- Placement in the second quarter or third commercial pod position resulted in more online views. Funny ads initially received more views but celebrity and racy ads showed potential for longer-term
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• As the captain, leading the whole team on designing an integrated social strategy plan for the direct marketing company, Valassis, to reach high value markets to increase social awareness.
• Used statistics resources like InfoUSA, and social analysis tools like Radian6, to determine the target markets and did the real-time social monitoring.
• Applied the Social IMC Marketing Strategy to create the empowering concept and total community concept for Valassis in the two target markets, passion market and trigger event market.
• Created the detailed marketing budgets and calculated the ROI for each market.
Digital Marketing Strategy presentation for the KitKat brand
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Sept '22), worked for three months and presented a complete digital & social media marketing strategy for the KitKat brand.
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This document outlines a strategic vision and expectations for TAGthink, a thought leadership platform for technology professionals. The vision is to be a resource and repository of information to connect professionals and support statewide strategies. Societies are expected to maintain active TAGthink groups and use the platform to promote events, continue conversations, and potentially gain sponsors. TAG will support societies by promoting TAGthink at events and allowing events to be posted on the calendar.
RUM Sponsorship Project
This document describes a sponsorship opportunity for the Raw Unity Meets (RUM) powerlifting competition. Sponsors would receive digital and event branding benefits depending on their contribution level - Gold, Silver, Bronze, Supporter, or Patron. The 3-day January 2021 event in Florida expects 150 athletes and would provide sponsors visibility to RUM's social media followers totaling over 500,000 through posts and a promotional digital folder shared by influencers.
Enabling the Media Community
Simon Frost, Head of Marketing & Business Development, EMEA, AWS Elemental (for Niall Duffy, EMEA Partner Lead, AWS)
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Influencer Strategy Case Study
As part of my work with Elevator Strategy (Agency of Record), I had the opportunity develop the social strategy for Toyota's regional account (Toyota BC).
In order to grow BC Truck sales and market share, I developed an influencer strategy with focus on key BC niche communities; e.g. mountain biking, kayaking etc.
In each community, we partnered up with extreme sports athletes and other influencers (who were existing Toyota owners) to grow engagement, purchase intent and ultimately sales.
This influencer program (in tandem with other programs) has allowed Toyota BC to develop a strong footprint in some key profitable BC wide Truck communities (overlooked by competitors).
As a result, Toyota BC has experienced some of the highest Truck sales in history.
In 2016, the Toyota Tacoma (Toyota's flagship small pick up) experienced a 16.7% sales increase, which boosted its market share to 56.3% of small pick-ups (highest in Canada).
Get in touch at WahibaChair.com
2019 motorcycle show partnership opportunities
Partnership opportunities at our Calgary, Edmonton, Vancouver, Quebec City, Toronto and Montreal Shows.
2019 motorcycle show partnership opportunities
Power Sport Services (PSS) produces six major motorcycle and ATV shows across Canada each year under the brand "The Motorcycle Shows". The shows are supported by manufacturers and attract tens of thousands of attendees annually. PSS works with industry partners to promote the shows through various advertising channels and offers partnership opportunities to sponsors.
2019 Motorcycle Show Partnership Opportunities
Power Sport Services (PSS) produces six major motorcycle and ATV shows across Canada each year under the brand "The Motorcycle Shows". The shows are supported by manufacturers and attract tens of thousands of attendees annually. PSS works with industry partners to promote the shows through various advertising channels and offers partnership opportunities to sponsors.
iSPORTiSTiCS investment opportunity 2020
The document discusses an AI-powered sports video platform (SSVP) that uses machine learning to automatically generate highlights, analytics, and other content from sports video. It aims to make content production more efficient and scalable while better engaging audiences. The platform has various applications like automatic clipping of plays, analysis tools, and boosting of social media content. It has seen success with clients in reducing costs and time spent on video production and increasing fan engagement on social media. The document outlines the business model, sales funnel, market opportunity, and financial projections for growth of the company.
Analysis on the Cyclistic Case Study by Mark Benedict Ferrea
Analysis on the Marketing Strategy to convert Casual Users of Cyclistic bik-share into Annual Members based on the latest 12 month data on ride usage
How Information (Data!) can help your Creative Business - by David Furmage, P...
This initiative is financed by the Competitiveness and Innovation Framework Programme (CIP) which aims to encourage competitiveness among European enterprises. Cluster 2020 is testing new ideas to help creative businesses in the UK, France and Germany grow in smart and sustainable ways through increased access to finance, voucher schemes, cluster excellence initiatives, and a policy platform. The document discusses using smart data to help small and medium enterprises gain competitive advantages, with case studies of data projects underway in Birmingham and Manchester.
Presentacion AMDIA RSS
This document discusses how content syndication through RSS feeds can help advertisers by allowing them to create custom content modules and feeds that align with their brand and drive traffic to their sites. It provides a case study of how Reuters worked with Coca-Cola to create a "On a Lighter Note" content module and campaign promoting Diet Coke. It also discusses how Ameritrade used syndicated Reuters content and custom pages and newsletters to engage investors during earnings season.
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5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
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What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
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