Creating a culture for innovation at Cancer Research UK. At our Byte breakfast briefing event in September 2014, Janine Chandler, Head of Innovation Development, introduced the process and purpose of innovation at one of the world's largest charities - Cancer Research UK.

1. CREATING A CULTURE OF INNOVATION IN
CANCER RESEARCH UK
Janine Chandler – Head of Innovation Development
Byte Breakfast Briefing

2. Cancer Research UK has been a pioneering and innovative organisation for over 100 years
Pioneers of radiotherapy
& screening
Discovery of
Cancer link
with viruses and genes
Half of global cancer
drug development

3. As the biggest cancer research charity in the world, innovation is also critical part of fundraising
CITIZEN SCIENCE
•5m classifications
•6 times faster than pathologists and accurate results
•Hackathon with Facebook, Google, Amazon generated 12 prototypes for our gene data
•Play To Cure phone game had 280K downloads in 120 countries
•2014 IOF and Nominet Awards for innovation STAND UP TO CANCER
• C4 telethon
•£8m income in 1st year
• 1m Youtube views
• Facebook likes 462K
• 265K Tweets during show
DRYATHLON
•Over 50,000 Dryathletes
• Generated £10m income
• JustGiving Best Use of Technology
• IoF National Award
• Winner – PR Week 2013 Award RACE FOR LIFE APP
•60K downloads this season
•Increasing fundraising levels by 37%
•Anticipated increase in return rates

4. So how do we make innovation happen?

5. HAVE A CLEAR NEED FOR INNOVATION
1

6. Our vision demands an innovative approach
6

7. A DEFINED
INSIGHT LED PROCESS
2

8. Our rigorous innovation development and delivery process allows us to deliver innovation through the business
Design
Plan
Build
Implement Monitor & flex Evaluation Development Delivery
Successful LAUNCH

9. MIXED PORTFOLIO
3

10. The innovation approach is designed to develop a mixed portfolio based on risk and reward
INCOME
Strategic
Brand new fundraising models
Radical
Business model innovation
High
4+ risks
incl. new infrastructure
RISK
Medium
3+ risks
incl. new infrastructure
Low
1+ risks
excl. new infrastructure
NPD Enhancement

11. STRONG LEADERSHIP
4

12. Brave leadership is critical to create the right environment
• RING FENCED BUDGET AND SUSTAINABLE INVESTMENT
• INNOVATION AND NEW PRODUCT DEVELOPMENT BOARDS TO APPROVE EXPENDITURE
•DIRECTOR LEVEL SPONSORS
•INNOVATION DIRECTOR
•FAIL FAST
•CELEBRATE SUCCESS

13. INNOVATION
PRIORITY FOR EVERYONE
5

14. Innovation is a strategic priority across the fundraising and marketing department
Staff Challenge
Agile
opportunities
NPD success

15. Any questions?