The document discusses targeting an audience for a movie trailer. It will involve post-apocalyptic aspects but not be a horror or sci-fi genre. The cause of the main character's desertion is undecided. The trailer is branded as a drama for an older teenage to adult audience. An 18-year-old friend will play the main character, helping target older teens to adults. A survey is presented to determine the target audience's preferences for movie genres, appropriateness of an 18-year-old actress, and how they learn about movies.

1. Target audience
researchMy trailer will involve aspects of post-apocalyptic movies,
however the genre will not be ‘horror’ or ‘science-fiction’
as the cause of my main characters desertion would not
be due to a zombie virus outbreak or post nuclear war
situation. The reasoning hasn’t actually been decided,
and isn’t mentioned in the trailer so adds a sense of
mystery to the whole concept.
I’ve decided to brand my trailer as a ‘Drama’, and should
relate to an older audience. However, I also want my
trailer to appeal to older teenagers and so would give it
the age rating of: (15)
My trailer will still be relatable to adults as they would be
able to emphasise with the ‘older’ teenager
My friend Abi is playing the main character
(Eryn Maria Gray). She’s 18, which helps my
target audience range from older teen to adult.
The target audience should also be focused
towards people who enjoy movies of the genre
‘Drama’, meaning the trailer should incorporate
a bit of storytelling and mystery
ERYNMARIAGRAY

2. Trailer
Movie Poster
Magazines
Target audience
survey1) How old are you?
2) What’s your favourite movie genre?
a) Horror
b) Comedy
c) Drama
d) Romance
e) Thriller
3) Do you agree an 18 year old actress is appropriate for a
Drama movie?
4) Would you rather a voiceover in a trailer or captions?
5) How do you usually find out about movies?
a) Trailer
b) Movie poster
c) Magazines
Horror
Comedy
Drama
Thriller
0
5
10
15
15-17 18-20 21-24 25+
Yes: 97% No: 3%
0% 50% 100%
Voiceover
Captions