The document discusses creating a survey on Survey Monkey to gain understanding of what to focus on in a horror short film. The survey was promoted on Twitter and Facebook to reach a wide audience, especially teenagers, to gain insight into what they like and dislike about horror films. This feedback will help with script writing, showing what to add more of (e.g. blood) or take out (e.g. less screams). The survey was also sent to students and teachers at the author's school to collect a wider range of audience feedback.