The target audience is a 16-21 year old female living in west London. She works part-time as a supermarket sales assistant and uses her income to socialize with friends on weekends while focusing on school and getting good grades. She enjoys watching supernatural TV shows and discussing them online. She has an interest in horror films that stimulate thought about spirituality and society.

1. Target Audience Profile
BY PATRICIA BOAMAH-BROWN

2. Target Audience
 My target audience is predominantly female and aged between 16 and 21. She is
currently participating in education with a collection of good grades in her GCSEs. She
works part-time in a supermarket as a sales assistant. Her work generates a substantial
amount of disposable income that allows her to have a decent social life outside of
school. Her job is important to her as it is her only way of obtaining money.

She is very much liked by her friends, as she is clever, sassy and fun. She is conversational
and is considered to be a social butterfly, and can therefore fit in easily when it comes to
making new friends at a party or event. This is due to the fact that she simply loves
chatting and is open-minded to any conversation aimed at her, she is also a great
person to come to in need of advice as well. She doesn’t have any spiritual or religious
views and therefore considers herself to be purely atheist, despite being raised in a
predominantly Christian household.

3. Target Audience

Relationships are not that much of an importance to her as she would rather focus on her job
and getting good grades than having a boyfriend. And although she may be busy with her work
and school life, she does however find the time to interact with friends at gatherings on the
weekend. She lives with her parents in a semi-detached suburban house in west London. The
house is owned instead of being rented and the mortgage has recently been paid off. She
would hopefully in a few years have her own apartment closer into the city and be that settled
enough in order to start a fresh relationship with someone and then going on to have a family.
She knows that motherhood will be exciting for her and cannot wait to have children of her
own.
 Outside of her social life, education and work, she enjoys a few hobbies in the little spare time
that she has. One of her most enjoyable hobbies is watching a marathon of any of her favourite
TV shows like ‘True Blood’, ‘Ghost Whisperer’, and ‘Supernatural’.The target audience is highly
fascinated by these shows, brought in by the interesting and intriguing story lines behind it
questioning the supernatural in a thought-provoking and exciting fashion. She then blogs about
these programmes on her Tumblr account, reblogging various gifs and screencaps of the
episode that she has just seen.

4. Target Audience
 The target audience has a fond interest in films and likes relaxing to an entertaining film of
her satisfaction. A variety of films and film genres appeal to her. Her opinion of action films
and films featuring car chases and violence is that they are meaningless in their scope of
narrative, as she is a person who enjoys well-scripted narratives that stimulate thought to
their audiences. The Horror genre is definitely one that appeals to her, as it offers
audiences a wide range of opportunity to question the spiritual and religious societal
values that we have become so accustomed to. She is not a massive fan of gory
slashers, as these can be quite “cheesy” and without depth. Supernatural films interest her
as she loves anything
 paranormal and of a spiritual nature. She thoroughly enjoys the heart-racing and eerie
horror genre. On top of this, possession films also appeal to her as the demon within the
character creates fright but also intrigue at the same time , and the thought of being
controlled and followed by an external-being is terribly frightening. Her favourite back-catalogue
of supernatural films include The Woman in Black, The Grudge and its sequels,
The Conjuring, and Carrie.