Target audience evaluation AS Media
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Our opening sequence is targeted at male viewers ages 15-40 who enjoy action and violence. Action films appeal to mass audiences due to their engaging themes relevant to modern teenagers and adults. They frequently involve relatable situations. Statistics show the action genre attracts large audiences and earns substantial money, as seen by the box office totals for films like Skyfall and The Avengers. Therefore, our opening sequence will likely interest the big audience that action films draw.
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The distribution process
The distributor must carefully consider the target audience for a film, including their demographic and psychographic profiles, interests, and media consumption habits. This allows the distributor to effectively place advertisements and maximize profits. Distributors also look for secondary audiences who might be appealed to, and evaluate major cast/crew to feature prominently based on their past successes at attracting audiences. Analyzing recent successful similar films also guides distributors' marketing strategies.
Why do genres change over time
Genres change over time due to changes in target audiences, audience expectations, society and values, censorship standards, influential texts and stars, and media institutions and technologies. Target audiences for films have become younger, and audiences are more familiar with genre conventions. Society has become more accepting of graphic content. Landmark texts and popular directors and stars can also reshape genres. New technologies impact production techniques.
Advertising case study
The advertising campaign for Dr. Strangelove utilized various mediums including radio, print, and audio-visual ads. The radio ads used a narrator's questions about plot points to intrigue listeners. Print ads showed exaggerated cartoon leaders discussing nuclear war. Audio-visual ads and trailers employed a similar editing technique as the radio with clips answering the narrator. All ads promoted the director and lead actors to attract fans. Regulators like the ASA and BBFC ensured the ads did not cause harm or expose inappropriate content.
Distribution
The document discusses potential film distributors and marketing strategies for a new thriller film with horror elements. It recommends New Line Cinema as the distributor, as they have successfully distributed many similar "dark 'horror-like'" films. Marketing strategies discussed include releasing the film around Halloween, test screenings, developing an eye-catching unique selling point around the main character "going mad," and using social media and viral videos to target teenage and American audiences.
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The distribution process
The distributor must carefully consider the target audience for a film, including their demographic and psychographic profiles, interests, and media consumption habits. This allows the distributor to effectively place advertisements and maximize profits. Distributors also look for secondary audiences who might be appealed to, and evaluate major cast/crew to feature prominently based on their past successes at attracting audiences. Analyzing recent successful similar films also guides distributors' marketing strategies.
Why do genres change over time
Genres change over time due to changes in target audiences, audience expectations, society and values, censorship standards, influential texts and stars, and media institutions and technologies. Target audiences for films have become younger, and audiences are more familiar with genre conventions. Society has become more accepting of graphic content. Landmark texts and popular directors and stars can also reshape genres. New technologies impact production techniques.
Advertising case study
The advertising campaign for Dr. Strangelove utilized various mediums including radio, print, and audio-visual ads. The radio ads used a narrator's questions about plot points to intrigue listeners. Print ads showed exaggerated cartoon leaders discussing nuclear war. Audio-visual ads and trailers employed a similar editing technique as the radio with clips answering the narrator. All ads promoted the director and lead actors to attract fans. Regulators like the ASA and BBFC ensured the ads did not cause harm or expose inappropriate content.
Distribution
The document discusses potential film distributors and marketing strategies for a new thriller film with horror elements. It recommends New Line Cinema as the distributor, as they have successfully distributed many similar "dark 'horror-like'" films. Marketing strategies discussed include releasing the film around Halloween, test screenings, developing an eye-catching unique selling point around the main character "going mad," and using social media and viral videos to target teenage and American audiences.
313
Five factors that affect climate are discussed: altitude, latitude, ocean currents, wind patterns, and human activities. Higher altitudes experience cooler temperatures while lower latitudes closer to the equator receive more direct sunlight and generally have warmer climates. Ocean currents and wind patterns influence climate by transporting heat energy from the equator to the poles. Human activities like burning fossil fuels have increased carbon dioxide levels and contributed to recent global warming.
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Twitter is a social media platform launched in 2006 that allows users to post short messages called tweets that are limited to 140 characters. It grew to be one of the top 10 most visited websites and allows users to publicly share information quickly, while also allowing for private messaging between users. The document outlines various Twitter terminology and conventions for composing and sharing tweets, as well as how to engage with other users through features like retweets, mentions, hashtags, and following accounts.
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Question 3
ODEON Cinema would be the most suitable cinema to distribute the filmmakers' thriller "The Unseeable" for several reasons:
1) ODEON mainly shows thrillers and films with a 15+ age rating that would appeal to the film's target teenage audience.
2) ODEON's lower ticket prices relative to independent cinemas like Cinema City make it more appealing to the film's target demographic of students.
3) Cinema City shows more art house and indie films that don't fit the big budget thriller genre or trendy nature of "The Unseeable".
Institutional Research
The number of thriller films released annually increased between 2011 and 2012, with 220 released in 2012. The thriller genre was profitable over this period, with the highest grossing film of each year being Super 8 in 2011 and The Hunger Games in 2012. The Hunger Games was the most successful film of 2012, likely due to its adaptation of a popular novel and extensive advertising campaign backed by a major studio. Thrillers generally appeal to audiences that are 16-40 years old, predominantly male, and in socioeconomic classes C1 through D.
Institutional Research
The document analyzes the thriller genre from 2011-2013. It finds that 220 thriller films were released in 2012, more than the previous two years. The highest grossing film of 2012 was The Hunger Games, likely due to its popular source novel and extensive advertising. Thrillers generated over $1 billion in gross profits each year. The typical thriller audience is ages 16-40, predominantly male, from socioeconomic groups C1 to D.
Market analysis
The document analyzes the thriller genre from 2011-2013. It finds that 220 thriller films were released in 2012, more than the previous two years. The highest grossing film of 2012 was The Hunger Games, likely due to its popular source novel and extensive advertising. Thrillers generated over $1 billion in gross profits each year. The typical thriller audience is ages 16-40, predominantly male, from socioeconomic groups C1 to D.
Who would be the audience for your media product?
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DRAFT Q3
Mainstream cinemas like Vue and ODEON would be the best distribution for the film as they appeal to younger audiences interested in current thrillers. These cinemas show popular films at affordable prices in the evenings, allowing students and young people aged 16-20 to easily see the film. Independent cinemas and the BBC cater to older, niche audiences, so would not be suitable given the film's target demographic. Digital platforms like Netflix and YouTube could expand the audience reach, as could social media promotion like what Gone Girl used. A smaller UK film company like the BFI would be more willing to support an unknown, low-budget film than larger studios.
Question 3
The document discusses potential media institutions that could distribute a low-budget thriller film called "The Unseeable" aimed at a young audience demographic. It considers both mainstream cinema chains like Odeon and independent cinemas like Cinema City. Cinema City is identified as a potential option given its willingness to showcase independent, small productions and its educational initiatives for young filmmakers. Digital distribution platforms like Netflix and YouTube that could reach a wide audience are also mentioned. A UK-based film company like the British Film Institute that supports new filmmakers might be suited to package the film.
Evaluation 4
The target audience for the media product is males and females aged 15-30 from all races and social classes, but mostly lower-middle class. It will attract a wide range of demographics through elements like ciphers, action, explosions, and a mysterious storyline. Young teens can relate to the protagonist, while those over 15 will feel nostalgia. Both genders are targeted through genres like action and espionage that are popular among females as well. The audience overlaps with fans of franchises like Call of Duty, James Bond, and Tomb Raider that feature similar elements.
Question 4 Evaluation
The document discusses defining and identifying a target audience for a social realism film. It provides examples of target audiences for similar films like Ill Mannors and Adulthood. The target audience for the author's film is identified as males and females between ages 18-30 due to the film's 18 rating and explicit content involving drugs, sex, and other inappropriate topics. Research showed this age range enjoyed a rough cut of the opening scene. The film may also appeal to some older audiences due to its neo-noir subgenre.
Question 2
The document discusses marketing strategies for an independent crime film called "Dead Man's Hand". It begins by analyzing the target audience, which would be 15-30 year old males interested in gritty crime films. It then discusses using push marketing like trailers, posters, and magazines to promote the film. The rest of the document discusses the film posters created for "Dead Man's Hand", which take inspiration from other crime films and feature the main characters and props to signify the genre. The posters are analyzed in detail and the goals of featuring a strong female protagonist are explained.
Question 2
The document discusses marketing strategies for an independent crime film called "Dead Man's Hand". It begins by analyzing the target audience, which would be 15-30 year old males interested in gritty crime films. It then discusses using both mainstream and independent marketing methods, including film festivals, magazines, posters, and social media. Several sample posters are presented that were inspired by other popular crime films. The document aims to show how the marketing of "Dead Man's Hand" would effectively promote the film and reach its target audience.
Question 4
Our target audience is males under 35 years old. Research of secondary data from the UK Film Council showed this age group is most likely to watch action films. Interviews with a 34-year-old male cousin confirmed he enjoys action films due to elements like famous actors, explosions, fighting, humor and car chases. He would be interested in our film because it contains fighting and a chase between two men, with potential for a car chase later on. The 15 rating aims to make the film appealing to both teenagers and males under 35.
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Question 3
ODEON Cinema would be the most suitable cinema to distribute the filmmakers' thriller "The Unseeable" for several reasons:
1) ODEON mainly shows thrillers and films with a 15+ age rating that would appeal to the film's target teenage audience.
2) ODEON's lower ticket prices relative to independent cinemas like Cinema City make it more appealing to the film's target demographic of students.
3) Cinema City shows more art house and indie films that don't fit the big budget thriller genre or trendy nature of "The Unseeable".
Institutional Research
The number of thriller films released annually increased between 2011 and 2012, with 220 released in 2012. The thriller genre was profitable over this period, with the highest grossing film of each year being Super 8 in 2011 and The Hunger Games in 2012. The Hunger Games was the most successful film of 2012, likely due to its adaptation of a popular novel and extensive advertising campaign backed by a major studio. Thrillers generally appeal to audiences that are 16-40 years old, predominantly male, and in socioeconomic classes C1 through D.
Institutional Research
The document analyzes the thriller genre from 2011-2013. It finds that 220 thriller films were released in 2012, more than the previous two years. The highest grossing film of 2012 was The Hunger Games, likely due to its popular source novel and extensive advertising. Thrillers generated over $1 billion in gross profits each year. The typical thriller audience is ages 16-40, predominantly male, from socioeconomic groups C1 to D.
Market analysis
The document analyzes the thriller genre from 2011-2013. It finds that 220 thriller films were released in 2012, more than the previous two years. The highest grossing film of 2012 was The Hunger Games, likely due to its popular source novel and extensive advertising. Thrillers generated over $1 billion in gross profits each year. The typical thriller audience is ages 16-40, predominantly male, from socioeconomic groups C1 to D.
Who would be the audience for your media product?
This document profiles the target audience for a new action film. The primary audience would be males aged 15-26 who are interested in hip hop/rap music, sports, and video games. This younger demographic would be attracted to the film's younger protagonist and portrayal of urban culture. Additionally, the film could appeal to a niche audience interested in its urban realism theme, as well as mass audiences due to its big budget action genre. Key target psychographic groups are aspirers seeking attractive packaging and explorers seeking adventure and instant gratification.
DRAFT Q3
Mainstream cinemas like Vue and ODEON would be the best distribution for the film as they appeal to younger audiences interested in current thrillers. These cinemas show popular films at affordable prices in the evenings, allowing students and young people aged 16-20 to easily see the film. Independent cinemas and the BBC cater to older, niche audiences, so would not be suitable given the film's target demographic. Digital platforms like Netflix and YouTube could expand the audience reach, as could social media promotion like what Gone Girl used. A smaller UK film company like the BFI would be more willing to support an unknown, low-budget film than larger studios.
Question 3
The document discusses potential media institutions that could distribute a low-budget thriller film called "The Unseeable" aimed at a young audience demographic. It considers both mainstream cinema chains like Odeon and independent cinemas like Cinema City. Cinema City is identified as a potential option given its willingness to showcase independent, small productions and its educational initiatives for young filmmakers. Digital distribution platforms like Netflix and YouTube that could reach a wide audience are also mentioned. A UK-based film company like the British Film Institute that supports new filmmakers might be suited to package the film.
Evaluation 4
The target audience for the media product is males and females aged 15-30 from all races and social classes, but mostly lower-middle class. It will attract a wide range of demographics through elements like ciphers, action, explosions, and a mysterious storyline. Young teens can relate to the protagonist, while those over 15 will feel nostalgia. Both genders are targeted through genres like action and espionage that are popular among females as well. The audience overlaps with fans of franchises like Call of Duty, James Bond, and Tomb Raider that feature similar elements.
Question 4 Evaluation
The document discusses defining and identifying a target audience for a social realism film. It provides examples of target audiences for similar films like Ill Mannors and Adulthood. The target audience for the author's film is identified as males and females between ages 18-30 due to the film's 18 rating and explicit content involving drugs, sex, and other inappropriate topics. Research showed this age range enjoyed a rough cut of the opening scene. The film may also appeal to some older audiences due to its neo-noir subgenre.
Question 2
The document discusses marketing strategies for an independent crime film called "Dead Man's Hand". It begins by analyzing the target audience, which would be 15-30 year old males interested in gritty crime films. It then discusses using push marketing like trailers, posters, and magazines to promote the film. The rest of the document discusses the film posters created for "Dead Man's Hand", which take inspiration from other crime films and feature the main characters and props to signify the genre. The posters are analyzed in detail and the goals of featuring a strong female protagonist are explained.
Question 2
The document discusses marketing strategies for an independent crime film called "Dead Man's Hand". It begins by analyzing the target audience, which would be 15-30 year old males interested in gritty crime films. It then discusses using both mainstream and independent marketing methods, including film festivals, magazines, posters, and social media. Several sample posters are presented that were inspired by other popular crime films. The document aims to show how the marketing of "Dead Man's Hand" would effectively promote the film and reach its target audience.
Question 4
Our target audience is males under 35 years old. Research of secondary data from the UK Film Council showed this age group is most likely to watch action films. Interviews with a 34-year-old male cousin confirmed he enjoys action films due to elements like famous actors, explosions, fighting, humor and car chases. He would be interested in our film because it contains fighting and a chase between two men, with potential for a car chase later on. The 15 rating aims to make the film appealing to both teenagers and males under 35.
Ccr2
The document discusses how to engage an audience for a film opening and how to distribute the film. It identifies the target audience as ages 15-30 and describes creating an audience questionnaire to learn about viewing habits. The questionnaire results show favorite genres are action/adventure and crime movies. The film incorporates multiple genres to appeal to different audiences. Distribution experts were consulted and explained that distributors aim to uniquely position a film and market its strengths to the target audience. A successful distributor is responsible for marketing the film.
evaluation q.2
The combination of the film's main trailer, poster, and magazine cover work together effectively to promote the film. They use consistent branding elements like font and imagery to clearly connect the pieces while also reinforcing different aspects of the film. The trailer introduces the plot and characters. The poster focuses on the main character to attract the target audience. And the magazine cover profiles the up-and-coming director to appeal to cinephiles and build credibility. Together these ancillary texts provide a multi-pronged promotional strategy to generate awareness and interest in the film across different marketing channels and demographics.
Who would be the audience for your media product?
The target audience for the media product would be males ages 16-24 who enjoy action films like James Bond and Mission Impossible. They enjoy sports and mainstream music and TV shows with action and violence like Breaking Bad. They would be drawn to a film that starts with immediate action involving cars chases, guns, and violence. Similar successful films like James Bond attract audiences of males ages 15+ through exciting car chases and firearms, as well as attractive female characters.
Who would be the audience for your media
The target audience for the action film is males aged 18-34 who enjoy news/information and retail/sports websites. This audience is attracted to the escapism and adrenaline of action films. Specifically, the film aims to target social groups B, C1, C2, and E which include teachers, public sector workers, clerks, students, and the unemployed. By including diverse characters and urban settings, the film hopes to appeal to a wide demographic while also potentially attracting a niche audience interested in its urban realism theme.
Institution and Audience
This document discusses key aspects of targeting an audience for a media product, specifically an independent film opening title sequence about a boy joining the army. It identifies the independent film company Oscilloscope Laboratories and their documentary "Combat Obscura" as a comparable work. The target audience is identified as 18+ based on the subject matter, especially those living in army towns in the UK. Relevant hobbies, interests and jobs would include those connected to the military. The budget would be low as an independent documentary.
Who would be the audience for your media product?
The document discusses the target audience for a crime film media product. The primary target audience is identified as males aged 15-25 from socio-economic classes C1, C2 and D. They would be interested in trends, technology and self-improvement. The secondary target audience is identified as females aged 25-40 from classes C2 and B who have an interest in crime and drama genres. The document considers the needs, interests and motivations of each audience to ensure the film appeals to them.
What kind of media institution might distribute your media product and why?
The document discusses film distribution and the factors a distributor considers when deciding how to distribute a film. It describes the film being summarized as a low-budget British mystery thriller targeting audiences aged 15-40 interested in the genre. As the film has a niche crime/thriller audience without major stars, it would be distributed by a small British company like Vertigo Films or Film 4 rather than a large Hollywood studio. These small independent distributors focus on low-budget, niche films without major star power.
Creative critical reflection 2
After creating a film opening, I analysed why my film would engage with a target audience and how I would distribute my film.
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What kind of media institution might distribute your media product and why?
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Target audience evaluation AS Media
- 2. THE ACTION GENRE Action films are some of the most loved films which dominate a lot of the industry each and every year. These definitely appeal to the mass audience rather than a niche one as the themes used within action films are generally engaging to the modern era of both teenagers and adults. This is because there are a lot of relatable situations and events which occur within them. We chose the action genre for our opening sequence and therefore we believe that it would interest a number of people.
- 3. THE TARGETED VIEWER As my opening sequence falls in to the action genre bracket I think that the targeted viewer would be male who falls within the ages of 15- 40. Most likely they would be in the economic category of ABC1 or C2 as these people have enough money to afford luxuries such as these. The targeted viewer would enjoy adrenalin pumping action and violence. They would undoubtedly be a common film lover and someone who follows what the masses like rather than being too individual.
- 4. THE STATISTICS It is well known that action films attract some of the largest audiences and make a large amount of money, for example: The latest James Bond film ‘Skyfall’ accumulated around $304,360,277 from cinema screenings and also ‘The Avengers’ amassed a huge sum of $623,279,547. These statistics clearly back up that the action genre has a massive target audience. This is the group of people who our opening sequence would be aimed at.